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Apparel — Family-oriented

Parchie

Parchie is a collection of classic dive watches designed to teach children how to tell time. With an ethos of kindness and friendship, Parchie brings parents and kids together over shared interests.

DTCetc Score
77
out of 100
01

The story

Parchie is a collection of classic analog dive watches designed for kids and parents to wear, collect, and share together. Named after the founder's childhood imaginary friend, the brand emphasizes the educational value of learning to tell time and includes tips and lessons for parents and children.

Who shops at Parchie

Parchie is for kids and their parents who want to learn and share the experience of telling time together.

100%
Direct-to-consumer
Apparel
Category
02

The DTCetc bottomline

77
/100
Overall score
Quality85
Sustainability70
Value for money80
Category
Apparel
Style
Family-oriented
03

What customers say

Customers love
  • Analog watches with no screens or gimmicks, just traditional timekeeping
  • Helps children learn counting, multiplication, addition, and time management
  • Brand provides tips, tricks, and lessons to support parents and children
  • Classic dive watch design meant to be worn and collected

Parchie shipping policy

Orders are processed within 2-3 business days after order confirmation. USPS domestic shipping takes 7-10 business days, with tracking information available within 48 hours of shipment. International shipping is not offered.

Parchie return policy

All sales are final. No returns or refunds are accepted.

04

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