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DTCetc’s Take
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On Running was founded in Zurich, Switzerland by Olivier Bernhard, Caspar Coppetti, and David Allemann in 2010. On Running believes that incredible things happen when humans move, and they strive to create high-performance products that help people achieve their goals. Their products are designed with the athlete in mind, from elite athletes to those just starting out. On Running is committed to technological innovation and sustainability, with a focus on using alternative materials, creating circular systems, and driving sustainable production. Their world-class team of scientists and technicians work in the On Lab to develop ground-breaking new ideas and turn them into a physical reality. Whether you're running on the streets or the track, On Running has the perfect shoe for you.
Athletes of all levels who seek innovative, high-performance footwear find their match with On Running. These customers value the brand's dedication to technology, sustainability, and products that help them achieve their goals.
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Here's what shoppers have to say:
- The shoes are incredibly comfortable and make walking feel like walking on clouds
- The Cloudrunner shoes have extra ankle padding and a wider footbed
- The shoes are great for people with plantar fasciitis and provide relief from pain
- The shoes are comfortable from day one and are durable, stylish, and functional
- They are great for long distance running and walking around the city
- They are lightweight yet supportive and aesthetically pleasing
- They are excellent shoes for nurses who are on their feet for long hours
Cons
- The shoes may not be comfortable for everyone
- The shoes may be heavier than expected and may pick up debris easily
- Some may find the shoes to be clunky and heavy
- The fabric on the inside of the shoe may wear off faster than expected
- The sole of the shoe may collect small pebbles and rocks
- The cut of the shoe may be low and may show socks
- The shoes may wear down faster than expected
On Running ships to over 50 countries around the world and is continually adding more to the list. If a customer's country of residence is not on the list, they can use the Dealer Locator to see if Ons are available from dealers in their country. The brand covers shipping costs and any customs charges for most countries, except for India, Indonesia, Israel, and Malaysia, where shipping costs will occur. If the order does not meet the minimum order value to qualify for free shipping, the shipping cost will be displayed during checkout. Delivery times vary depending on the country and delivery options available, but it typically takes 1-6 business days to receive the package. Once the order is processed, customers will receive a confirmation with tracking information for their order, including the carrier used.
On Running has a return policy that allows customers to return products for a refund or exchange within 30 days of purchase. The company covers the cost of return shipping, except in India, Indonesia, and Malaysia. To initiate a return, customers must fill out the Return/Exchange form and return the product in its original packaging, including any accessories. Limited Editions, Last season, Cyclon, and Onward orders cannot be exchanged, but can be refunded. Expedited shipping costs will not be refunded.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
85
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
89
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100
This brand offers products that are on the pricey side.
Target Audience
Athletic innovators
Stereotype
Athlete
Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
85
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100
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DTCetc Score
89
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100
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Speciality
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