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CPG — Health-conscious

OffLimits Cereal

OffLimits Cereal is a vegan, gluten-free, and non-GMO cereal brand founded in 2020 by Emily Elyse Miller. Their clean and simple ingredients, organic cane sugar, and inclusive mascots have caught the attention of Vogue and Forbes, and their products have sold out four times and their edible glitter twice. They also have an artist series of boxes that resell for five times the price.

DTCetc Score
74
out of 100
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The story

OffLimits Cereal is a direct-to-consumer cereal brand that offers flavored cereals without artificial ingredients. The brand emphasizes fun and unconventional breakfast options, featuring mascot characters and customizable variety packs.

Who shops at OffLimits Cereal

For consumers who want flavored cereal options without artificial ingredients and enjoy playful, rule-breaking breakfast experiences.

100%
Direct-to-consumer
CPG
Category
02

The DTCetc bottomline

74
/100
Overall score
Quality90
Sustainability80
Value for money80
Category
CPG
Style
Health-conscious
03

What customers say

Customers love
  • No artificial ingredients commonly found in cereal
  • Customizable Build Your Own Variety Pack with mix-and-match options
  • Unique flavors like dark chocolate with cold brew milk transformation
  • Available through store locator and wholesale options

OffLimits Cereal shipping policy

Free shipping over $50

OffLimits Cereal currently only ships domestically within the US. Shipping typically takes 5 business days to most US destinations. Customers can receive free shipping when spending $50 or more, otherwise, the cost is $8.50. International shipping is not available at this time, but the company is working on expanding that soon.

OffLimits Cereal return policy

OffLimits Cereal does not offer refunds or replacements unless the product was damaged in the shipping process. Customers should not worry about receiving a product that is past its best before date. Unfortunately, OffLimits does not accept returns, so customers should make sure that they are satisfied with their purchase before buying.

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