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Nuuly
Nuuly is a women's clothing subscription brand that offers over 150 brands each month through rental and discounted purchase options. Founded in 2019, Nuuly is part of the URBN family and is committed to sustainability, eliminating single-use plastic bags and offering free shipping and returns. Enjoy popular brands like Urban Outfitters, Free People and Anthropolgie for only $88 per month.
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DTCetc’s Take
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Nuuly is a women's clothing subscription brand that was founded in 2019 and is part of the URBN family of companies (Urban Outfitters, Free People, Anthropolgie). Customers can explore over 150 brands each month through non-committal rental and have the option to keep the items they love for a discounted price or return them and try new styles. Nuuly is committed to sustainability and has eliminated the use of almost one million single use plastic bags by using reusable garment bags made from post-consumer plastic. Customers can access popular brands like Urban Outfitters, Free People and Anthropolgie, and enjoy free shipping and returns, as well as an affordable $88 monthly subscription plan.
Customers who are drawn to the boho stereotype would find Nuuly useful for a variety of reasons. These customers are typically looking for unique, eclectic pieces that reflect their free-spirited and artistic personalities. They value sustainability and are conscious of their impact on the environment. Nuuly aligns with these values by offering a rental service that reduces waste and promotes reuse. Additionally, the brand's commitment to using reusable garment bags made from post-consumer plastic further demonstrates their dedication to sustainability.
Boho customers also appreciate the ability to mix and match different styles and brands to create their own unique look. Nuuly's extensive selection of over 150 brands each month allows customers to explore and experiment with different styles without committing to a purchase. This aligns with the boho customer's desire for freedom and self-expression.
Overall, Nuuly is a great fit for customers who value sustainability, creativity, and flexibility in their fashion choices. The brand's commitment to these values, along with their affordable monthly subscription plan, make it an attractive option for those who want to stay on-trend without sacrificing their personal values.
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Here's what shoppers have to say:
- Nuuly is a great solution for people who want to always have a fresh closet without breaking the bank. The brands available are top-notch and the selection is wide-ranging.
- Nuuly is a great way to engage in trends without funneling through fast fashion items that won't last the season or won't get worn more than once.
- Nuuly has a “save to closet” feature which allows customers to save items they may want to rent at any time.
- Nuuly comes with a little kit (sewing and deodorant eraser) which is very handy.
- Nuuly has cute selections and the shipping and returns process is easy to do.
- Nuuly has an extremely responsive customer service team.
- Customers can rent high-end pieces for a fraction of the price and can even keep (and pay for) clothes from the rental if they want.
Cons
- The quality of some items in the Nuuly box is subpar.
- The clothing in the Nuuly box may arrive wrinkled and require additional care.
- Nuuly's logistics can be unreliable, resulting in delayed orders.
- Exchanges are not an option with Nuuly.
Nuuly ships all orders within the US using UPS from Monday through Friday. It usually takes two business days to process the order and an additional three business days for delivery. Nuuly does not offer expedited shipping and all orders are shipped in the Nuuly reusable garment bag, except for any oversized items which will be shipped in a separate bag. Nuuly does not ship to APO/FPO or PO box addresses. There are no additional shipping costs or deals for purchases over a certain price.
Nuuly offers customers a prepaid return label to return items from their monthly order. Items that customers choose to keep and purchase are final sale and are not eligible for a refund. To return items, customers must zip them up in the Nuuly reusable garment bag, slip the prepaid return label into the outside clear pocket, and drop it off at UPS or schedule a pickup. Customers should return items two to three business days before the billing date in order to unlock the account on time. Any items that are not returned before the billing date will not incur late fees, but the account will not be able to place another order until the current order is scanned by UPS. Items that customers wish to keep can be purchased from the Rental History in the account. Nuuly does not accept returns on any items that have been purchased. It takes the company one to two business days to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
80
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This brand offers products that are on the pricey side.
DTCetc Score
80
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100
This brand offers products that are on the pricey side.
Target Audience
Fashion-savvy women
Stereotype
Boho
Pricing Rating
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Sustainability Score
90
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Quality Score
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DTCetc Score
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100
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