Momofuku

Momofuku is a globally acclaimed brand founded by chef and New York Times best-selling author David Chang in 2004. They offer a range of vegan, and some gluten-free, Asian pantry staples, such as ramen noodles, garnishes, oils, seasoning salts, cookbooks, and tote bags. Recipes and free shipping on select items are available on their website.

Category
CPG
Specialty
Socials
95
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Momofuku

Momofuku was founded by chef and New York Times best-selling author David Chang in 2004. The company has headquarters in New York City and offers a variety of Asian pantry staples, such as ramen noodles, garnishes, oils, seasoning salts, cookbooks, and tote bags. All of their products are vegan, and some are gluten-free. Recipes are available on their website, and there is free shipping on some select items. The brand has earned acclaim across the globe and has over 578k Instagram followers.

Who Shops At Name

Momofuku's customer base includes food enthusiasts who enjoy experimenting with Asian flavors and cooking at home. Fans of David Chang, his cookbooks, or his restaurants may also be drawn to the brand. Individuals with dietary restrictions, such as vegans and those seeking gluten-free options, would appreciate the range of products Momofuku offers. Additionally, customers who enjoy learning new recipes and staying connected with their favorite brands on social media may be part of Momofuku's following.

What customers love about Momofuku

Here's what shoppers have to say:
  • High quality ingredients used in products such as sesame oil, soy sauce, tamari and chili crunch.
  • Noodles have a nice texture and cook quickly.
  • Seasoned salts are good, with tingly and savory being great for vegetables, meats and cocktails.
  • Delicious and flavorful ramen that takes at-home ramen to a whole new level.
  • Soy and scallion noodles are a great upgrade from fried bricks of noodles.
Cons
Negative reviews about Momofuku:
  • The overall quality of the food and service could be improved.
  • Some dishes may not be worth the high price point.
  • The atmosphere can be noisy and crowded, making it difficult to have a conversation.

Momofuku's Shipping Policy

Momofuku offers shipping to the United States and Canada from their New Jersey warehouse. Orders to any of the 50 states take 5 to 10 business days, while Canadian orders take 2 to 7 business days. Customers located in the United States receive free shipping on orders over $35. For international readers, unfortunately, the brand does not offer international shipping.

Momofuku's Return Policy

Momofuku's return policy states that most items cannot be returned, but refunds are available for damaged goods and unopened items can be exchanged for different sizes and colors. There is no time limit to return an item, however, it can take up to 14 days for the company to process a return. Items that are opened or used cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88.33333333333333
/
100
This brand offers products that are on the pricey side.
Target Audience

Foodies, Cooks, Chefs

Stereotype

Foodie

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
88.33333333333333
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100
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Momofuku on Socials

View this profile on Instagram

Momofuku (@Momofuku) • Instagram photos and videos

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