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Apparel — Luxury shopper

Moda Operandi

Moda Operandi is an online luxury fashion retailer founded in 2010 by Lauren Santo Domingo and Áslaug Magnúsdóttir. The company allows customers to preorder looks directly from designers immediately after their runway shows, giving them access to a wider range of designer pieces that might not be available in traditional retail stores. Moda Operandi hosts online trunk shows that allow customers to secure runway fashion months in advance by placing a 50% deposit. The concept, which was conceived by Magnúsdóttir in 2009, gives customers the power to choose from the full collection, rather than just the items that are made available in stores. Moda Operandi is known for its unique business model and its commitment to providing customers with access to high-quality, exclusive fashion items.

DTCetc Score
80
out of 100
01

The story

Moda Operandi is a global luxury fashion destination offering bespoke access, brand discovery, and curated selections. The brand emphasizes innovation, creativity, and customer-centric service.

Who shops at Moda Operandi

For luxury fashion consumers seeking high-end designer access and personalized curation.

100%
Direct-to-consumer
Apparel
Category
02

The DTCetc bottomline

80
/100
Overall score
Quality90
Sustainability80
Value for money85
Category
Apparel
Style
Luxury shopper
03

What customers say

Customers love
  • Offers bespoke access to luxury fashion brands
  • Provides brand discovery and curation services
  • Global destination for luxury fashion
  • Offers stylist services
  • Provides 15% off email signup incentive

Moda Operandi shipping policy

Moda Operandi offers standard domestic shipping for $15 on all orders shipping to a US address. Customers will receive a tracking number via a confirmation email to help locate their packages. For international customers, Moda Operandi provides shipping to select countries at set rates. There are no shipping deals or discounts currently available.

Moda Operandi return policy

28-day return window

Moda Operandi has a 28-day return policy for items purchased at full price. Items must be in new condition with the original packaging to be eligible for return. Promotional items and marked-down products may have different return restrictions. To return an item, customers must follow the instructions listed on the Moda Operandi website. It is not specified how long it takes the company to process a return. Items that cannot be returned include items that have been worn, altered, or washed.

04

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