Hiut Denim

Hiut Denim is a United Kingdom-based classic apparel retailer that sells men's and women's Clothing. Hiut Denim makes just jeans, without any distractions. They encourage costumers to not wash their jeans, to have a more unique, eco-friendly experience.

Category
Apparel
Specialty
Socials
87
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Hiut Denim

Hiut Denim is a denim company founded in 2011 by David and Clare Hieatt with a mission to bring manufacturing back home and to use the skills and know-how of the town's former denim makers. Hiut Denim is known for its high-quality jeans, made by the Grand Masters who have up to 50,000 hours of denim-making experience. The company's factory has been making jeans for 40 years and is located in a town where jeans were once a significant part of the local economy. Hiut Denim's ethos is centered around making the best jeans they can, not the most jeans they can. The company's user manual emphasizes the importance of caring for your jeans to make them last longer, aligning with their commitment to sustainability and reducing waste.

Who Shops At Hiut Denim

Hiut Denim appeals to customers who value high-quality, sustainably produced jeans made by experienced denim makers. The brand's commitment to craftsmanship, sustainability, and local manufacturing makes it popular among those seeking stylish and durable denim products.

What customers love about Hiut Denim

Here's what shoppers have to say:
  • Handmade jeans with beautiful craftsmanship
  • Great customer service and expert knowledge from the staff
  • Free repairs for life and a commitment to keeping customers loyal
  • Amazing quality denim with unique and cool designs
  • Unsurpassable customer service with a commitment to finding the right fit
  • Exemplary staff and company ethos that more businesses should follow
Cons
  • The returns process and customer service could be improved.
  • There have been issues with the lifetime repairs promise and communication.
  • Shipping costs are high and there have been concerns about misleading advertising.
  • Some customers feel that the products are overhyped and overpriced for the quality.

Hiut Denim's Shipping Policy

Hiut Denim offers worldwide shipping for their jeans. Customers can choose between International Royal Mail Tracked, which can take up to 7 days, or FedEx service, which can take up to 1-3 days. The preferred option can be selected at the checkout. Once the order is dispatched, customers will receive a notification email with tracking details. However, customers should be aware that customs and import duties may be applied to international orders, and these charges are the responsibility of the recipient and vary from country to country. Hiut Denim still ships to their EU customers, but since January 1st, they no longer charge VAT on EU deliveries, and customers are likely to be charged import duties and local tax on delivery. The brand is currently working with their delivery companies to find a simpler solution and hopefully offer customers the chance to pay all charges at the time of purchase. For UK orders, Royal Mail is used, while for overseas orders, Royal Mail or FedEx express is used. Orders that are in stock are generally shipped the next working day.

Hiut Denim's Return Policy

Hiut Denim offers a flexible return policy for their jeans. If for any reason a customer is not satisfied with their purchase, they can return the jeans for a refund or exchange by filling in the paperwork that arrived with their order and sending them back to Hiut Denim. Customers within the UK can use the Freepost label that's included with their paperwork to return the jeans, while customers from overseas will need to pay for the shipping cost. It is recommended to use a carrier that can provide tracking and insurance to avoid package loss during return shipment. Hiut Denim Co cannot replace packages lost during return shipment if proof of tracking is unavailable.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
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70
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
87
/
100
This brand offers products that are on the pricey side.
Target Audience

Craftsmanship, sustainability, local

Stereotype

Artisan

Pricing Rating
$
$
$
$
$
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$
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70
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Sustainability Score
85
/
100
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Quality Score
85
/
100
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DTCetc Score
87
/
100
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Hiut Denim on Socials

View this profile on Instagram

Hiut Denim (@Hiut Denim) • Instagram photos and videos

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