Greats

Greats is a United States-based classic apparel that sells men's and women's Footwear. Greats makes shoes meant to be worn for a lifetime. Inspired by the no BS attitude of iconic retro sneakers, Greats offers timeless, luxurious, responsibly made shoes that are as durable as stylish.

Category
Apparel
Specialty
Socials
78.33333333333333
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Timeless Style

DTCetc’s Take

About Greats

GREATS is a Brooklyn-based sneaker company founded in 2014 that offers premium quality Italian-made sneakers for men and women. Their shoes are handmade from start to finish in Civitanova, Italy, and feature high quality materials and waxed cotton laces. GREATS offers a variety of colours, styles, and sizes, as well as free shipping and returns if the shoes don't fit. The brand also has a Refer-A-Friend program and recently launched the Greats Royale Knit, a sneaker made from recycled plastic bottles to help remove plastic from the oceans. GREATS' mission is to provide luxury footwear at a fair price.

Who Shops At Greats

Greats would be useful for customers who value unique and stylish footwear that aligns with the hipster stereotype. These customers are likely looking for sneakers that are not only fashionable but also ethically made and of high quality. Greats' Italian-made sneakers are handmade from start to finish, using premium materials and waxed cotton laces, which appeals to customers who prioritize quality and craftsmanship. Additionally, the brand's commitment to sustainability, as seen in their use of recycled plastic bottles to create the Greats Royale Knit, aligns with the values of environmentally conscious customers. Overall, Greats offers a range of stylish and ethically made sneakers that appeal to customers who value quality, craftsmanship, and sustainability.

What customers love about Greats

Here's what shoppers have to say:
  • Greats offer high quality shoes at an affordable price, which can be dressed up or down depending on the situation.
  • Shoes are suitable for all sizes, with no issues reported by larger customers.
Cons
  • The quality of Greats' products is inconsistent.
  • Greats' customer service can be slow to respond and unhelpful.
  • Some customers have experienced issues with shipping and delivery.

Greats's Shipping Policy

GREATS offers free shipping to the continental US on all orders. Those living in Alaska and Hawaii will be charged at checkout. All orders will be shipped the following business day after the order has been processed and will arrive in 3 to 6 business days. FedEx 2 Day and FedEx Standard Overnight Shipping are also available. Tracking options are available through the order confirmation email. International shipping is available in China only, and is handled through a third party partner called Beyond. Returns are accepted on undamaged and unused items within the 21 days of shipment date, and the shipping cost will be charged to GREATS within the 21 days.

Greats's Return Policy

GREATS offers customers in the continental US free returns within 21 days of shipment. Customers should try on the shoes indoors on a clean surface and the original packaging (including shoes, insoles, shoebox, laces, hangtags, etc.) should be included with the return. Shoes with excess wear or damage may not qualify for a return. Returns are typically processed within 7-10 business days. Items such as gift cards, digital downloads, and final sale items cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78.33333333333333
/
100
This brand offers products that are on the pricey side.
Target Audience

Young professionals

Stereotype

Hipster

Pricing Rating
$
$
$
$
$
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$
$
$
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60
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
78.33333333333333
/
100
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Greats on Socials

View this profile on Instagram

Greats (@Greats) • Instagram photos and videos

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