GOOD AMERICAN

GOOD AMERICAN is a United States-based modern apparel retailer that sells women's Clothing. Good American wants to make comfortable the new normal. Their innovative designs promise the perfect comfortable and flattering fit for women of every size.

Category
Apparel
Specialty
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Body Positive
Diverse Brand
Environment Friendly

DTCetc’s Take

About GOOD AMERICAN

Good American is a size-inclusive women’s clothing brand founded in 2016 by Emma Grede and Khloé Kardashian. The L.A-based brand offers a wide selection of denim, activewear, dresses, leather, workwear, outerwear, swimwear and maternity wear in sizes ranging from 00-30. The brand is dedicated to providing feel-good clothing and challenging industry norms pertaining to inclusivity and diversity. It is also eco-conscious, with 90% of denim products made from sustainable components like recycled and organic cotton. Good American also supports the Step Up organization, which helps girls to fulfill their potential, by donating a portion of every clothing item sold.

Who Shops At Name

Customers who prioritize body positivity and inclusivity in their fashion choices would find GOOD AMERICAN useful. These customers are looking for clothing that fits their body type and size, without feeling excluded or marginalized by the fashion industry's narrow beauty standards. GOOD AMERICAN aligns with these values by offering a wide range of sizes, from 00-30, and by promoting diversity and inclusivity in their marketing campaigns. The brand's dedication to providing feel-good clothing also resonates with customers who prioritize comfort and confidence in their fashion choices. Additionally, customers who prioritize sustainability and ethical fashion practices would appreciate GOOD AMERICAN's eco-conscious approach, with 90% of denim products made from sustainable components like recycled and organic cotton. Finally, customers who prioritize social responsibility would appreciate GOOD AMERICAN's support of the Step Up organization, which helps girls to fulfill their potential, by donating a portion of every clothing item sold. Overall, GOOD AMERICAN is a great choice for customers who prioritize body positivity, inclusivity, sustainability, and social responsibility in their fashion choices.

What customers love about GOOD AMERICAN

Here's what shoppers have to say:
  • Good American is all-inclusive and wants to be reachable by everyone, with countless styles available.
  • Good American denim is of great quality and has great durability.
  • The company has a mission that customers like to support.
Cons
  • Inconsistent sizing
  • Could improve waistband design
  • Higher price point
  • Fit of leggings could be improved

GOOD AMERICAN's Shipping Policy

Good American ships domestically within the US with Standard (7-14 business days), Ground (3-7 business days), and 2 Day (2-3 business days) shipping options. Free shipping is available for orders of $125 and up. For international orders, Good American ships to Canada, Australia, the United Kingdom, and the EU via Borderfree. Flat rate shipping is available for these countries, and duties and taxes are calculated at checkout. The landed costs are guaranteed so there are no unexpected charges upon delivery.

GOOD AMERICAN's Return Policy

Good American accepts returns and exchanges of items purchased on goodamerican.com within 21 days of the date your order was shipped. To return an item, go to returns.goodamerican.com and fill out the Good American return form. You will receive a pre-paid return shipping label via email, and you can then drop your package at any USPS location. A $5 restocking fee will be deducted from your refund. All items must be returned within the 21 day time frame, no exceptions. It typically takes Good American 5-7 business days to process a return. All items must be in original condition and cannot be worn, washed, altered, or damaged in any way.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
60
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Women, Inclusive, Eco-conscious

Stereotype

Body-positive

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
80
/
100
This is a placeholder

GOOD AMERICAN on Socials

Brands Like GOOD AMERICAN

Looking for brands similar to GOOD AMERICAN

We've got you covered. Check out this list of similar Apparel brands that customers of GOOD AMERICAN love.

Aimé Leon Dore

Aimé Leon Dore is a United States-based lifestyle apparel retailer that sells men's Clothing. Aimé Leon Dore focuses on simple yet powerful design to create a unique, timeless aesthetic . Authenticity and longevity are core values for Aimé Leon Dore.

AYR

AYR is a United States-based casual apparel retailer that sells women's Clothing. AYR designs timeless essentials for day to day wear. Feeling comfrotable has never looked so good.

Birddogs

Birddogs is a United States-based comfortable apparel retailer that sells men's Clothing. Birddogs helps everything stay in place by offering shorts and pants with sewn-in underwear. Birddogs takes pride in having the most comfortable shorts in the planet, offering a go-to option for any occasion.

BLACKTAILOR

BLACKTAILOR is a brand of black cargo pants focusing on comfort and function while still making them affordable. Since 2017, they have designed and engineered their own cargo pants using the best fabric and materials they could find. Starting out, they made their products specifically focusing on black cargo pants for their versatility. They believe the right pair of cargo pants can be worn everyday and with almost any outfit. Most recently, BLACKTAILOR has launched an updated version of their best selling pants engineered with even more pockets that are better designed to fit all of your needs.

Buck Mason

Buck Mason is a United States-based modern apparel retailer that sells men's clothing. Buck Mason offers high quality classics that are effortless and timeless, designed for daily wear . Their products are clean and straightforward to ensure versatility and durability.

Chubbies

Chubbies is a United States-based casual apparel retailer that sells men's Clothing. Chubbies provides the perfect shorts for every occasion, sports, swim, casual, and lounge. Chubbies prioritizes comfort by offering a variety of thoughtfully designed styles and fabrics, for you to find the short that fits you best.

Cotopaxi

Cotopaxi is a United States-based sustainable apparel retailer that sells men's and women's Clothing. Cotopaxi creates innovative outdoor products that inspire adventure . Each costumer's purchase helps those living in the world's poorest regions.

Everlane

Everlane is a United States-based casual apparel retailer that sells men's and women's Clothing. Everlane makes a difference with their exceptional quality, ethical sourcing, and radical transparency. Their timeless products are meant to be added to your wardrobe seemlessly.

FIGS

FIGS is a United States-based modern apparel retailer that sells men's and women's Clothing. FIGS transforms the healthcare experience by creating comfortable, unconventional, and functional medical apparel . FIGS believes that what you wear affects how you perform, so they design with care to assure their costumers look and feel good so they can perform their best.

Gooseberry Intimates

Gooseberry Intimates is a Bali based lingerie label, with a strong focus on the details of each and every design. With daring details and just the right amount of sass, Gooseberry Intimates empowers you to be the most confident version of the woman you already are. Gooseberry Intimates uses styles with a touch of lace, a feminine cut, and carefully styled details to create a soft and delicate look that is perfect for every-day wear.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.

DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials

A Youtube icon
Instagram icon