Fulton

Fulton is the arch support brand that wellness enthusiasts can't get enough of. Handcrafted with sustainable materials, Fulton's insoles prioritize whole-body wellness and empower individuals to take control of their own health.

Category
Apparel
Specialty
Socials
85
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable
Environment Friendly

DTCetc’s Take

About Fulton

Fulton is a modern brand of arch support founded by Libie Motchan and Daniel Nelson. Their mission is to make arch support a top priority for everyone's daily wellness routine. Fulton offers handcrafted, high-quality insoles designed to improve whole body wellness by providing proper arch support. Their products are made using sustainable materials and manufacturing processes that are good for the planet. Fulton believes in proactive wellness and empowering individuals to take control of their own wellness on their own terms.

Who Shops At Name

Fulton attracts wellness-conscious individuals who understand the importance of arch support in daily routines. They appreciate the brand's handcrafted, sustainable products that empower them to prioritize their own well-being.

What customers love about Fulton

Here's what shoppers have to say:
  • The Classic Insole is effective in reducing foot pain and providing comfort
  • Fulton insoles are highly recommended by orthopedic doctors and can help alleviate foot pain caused by unsupported arches
  • With a small investment in time, the insoles can be customized to fit the wearer's foot, providing an excellent replacement for expensive medical-grade orthotics
  • Fulton Insoles are affordable, well-made, and provide excellent support for flat feet
  • The brand's sustainability and eco-friendly materials are a bonus, and the customer service is exceptional
  • The insoles are comfortable and provide excellent stability for lifting modalities, and the cork base molds to the wearer's foot, creating a personalized feel that's great for absorbing impact
Cons
  • The quality of Fulton's insoles is questionable
  • Fulton's selection of heel options is limited
  • The cork material used by Fulton may require a break-in period
  • Fulton's insoles are not interchangeable between shoes

Fulton's Shipping Policy

Fulton offers shipping within the United States via USPS with a processing time of 7-10 business days (excluding weekends and holidays) after receiving the order confirmation email. Orders above $60 are eligible for free shipping, while orders below $60 are charged at cost ($4). For international shipping, Fulton ships to 200+ countries and territories through a streamlined, transparent ordering experience. The final price includes all duties, tariffs, taxes, and shipping fees associated with getting the insoles from the US to the customer's doorstep. However, note that for all international shipments, exchanges or returns are not possible.

Fulton's Return Policy

Fulton offers a 90-day comfort guarantee for their insoles, allowing customers to return their purchase within 90 days after delivery. However, the first 30 days are considered a trial period, and customers are encouraged to break in the insoles before deciding to return them. If a return is still desired after the break-in period, Fulton will process the return and offer a 100% refund. It should be noted that Fulton insoles work best in regular width shoes, and returns due to incompatibility with wide shoes will not be accepted. To exchange for a different size, customers should contact Fulton. It is recommended to size up for Fulton insoles when in between sizes. Damaged products should also be reported to them directly. Fulton processes returns within 5 business days after USPS marks the shipment as delivered.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
87
/
100
This brand offers products that are on the pricey side.
Target Audience

Wellness-conscious individuals

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
85
/
100
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DTCetc Score
87
/
100
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Fulton on Socials

View this profile on Instagram

Fulton (@Fulton) • Instagram photos and videos

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