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Fjallraven
Fjallraven is a Swedish outdoor gear brand founded in 1960 by Åke Nordin. Their products prioritize minimalism and practicality, and are designed to last. Their Arctic Fox initiative gives back to the environment, and they offer a limited lifetime warranty, free shipping, and a generous returns policy. Popular products include classic Kanken packs, jackets, and pants.
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Brand Tags
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DTCetc’s Take
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Fjallraven is a Swedish company founded by Åke Nordin in 1960, known for their outdoor gear such as backpacks, heavy-duty clothing, tents, and sleeping bags. They prioritize minimalism and practicality, and have an Arctic Fox initiative to give back to the environment. They offer a limited lifetime warranty, free shipping, and a generous returns policy. Their bestsellers include classic Kanken packs, jackets, and pants.
Fjallraven is a Swedish store that offers high-quality, sustainable outdoor gear to all types of customers. Their products are great for those who enjoy outdoor activities, as they keep people warm, dry, and prepared for any situation. They also have items like the Kanken bag that are popular with young teens.
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Here's what shoppers have to say:
- The classic KanKen backpack is highly praised, with many customers owning two and wearing them frequently.
- Backpacks are generally sturdy.
Cons
- The product is prone to staining and dust accumulation.
Fjallraven offers free shipping for orders over $75 in the US and Canada. In the US, orders can be shipped to all 50 states with several options. Economy shipping takes 3-7 business days, FedEx Home Delivery takes 3-5 business days, FedEx 2-Day takes 2 business days, and FedEx Priority Overnight takes 1 business day. For orders shipping to Alaska or Hawaii, it can take 7-14 days for the order to arrive. Internationally, Fjallraven has local websites that ship to other countries. Shipping costs and times will vary depending on the location.
Fjallraven has a 60-day return policy for unused items with original tags attached. Customers can return their items in-store with their packing slip to receive their refund in 1–3 business days, or contact customer service to request a mail-in return. The company does not offer exchanges and buyers are responsible for covering shipping charges for returns outside of the continental US. Refunds for mail-in returns are processed in 7–10 business days after the package arrives at the warehouse. Items that have been used or have had their tags removed cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience
Outdoor enthusiasts
Stereotype
Outdoorsy
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
78
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100
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