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Apparel — Outdoorsy

Fjallraven

Fjallraven is a Swedish outdoor gear brand founded in 1960 by Åke Nordin. Their products prioritize minimalism and practicality, and are designed to last. Their Arctic Fox initiative gives back to the environment, and they offer a limited lifetime warranty, free shipping, and a generous returns policy. Popular products include classic Kanken packs, jackets, and pants.

DTCetc Score
78
out of 100
01

The story

Fjällraven is an outdoor brand founded in 1960 that began with a backpack and has expanded globally. The company focuses on inspiring and enabling people to walk with nature through outdoor gear and apparel.

Who shops at Fjallraven

The brand serves outdoor enthusiasts and adventurers seeking everyday outdoor clothing and gear.

100%
Direct-to-consumer
Apparel
Category
02

The DTCetc bottomline

78
/100
Overall score
Quality90
Sustainability90
Value for money70
Category
Apparel
Style
Outdoorsy
03

What customers say

Customers love
  • Free shipping on all orders over $75
  • Offers timeless, comfortable pieces designed for everyday life
  • Products built for various activities from warmer days to longer trails
  • Heritage brand with over 60 years of experience in outdoor equipment

Fjallraven shipping policy

Free shipping over $75

Free shipping is offered on all orders over $75.

Fjallraven return policy

60-day return window

Fjallraven has a 60-day return policy for unused items with original tags attached. Customers can return their items in-store with their packing slip to receive their refund in 1–3 business days, or contact customer service to request a mail-in return. The company does not offer exchanges and buyers are responsible for covering shipping charges for returns outside of the continental US. Refunds for mail-in returns are processed in 7–10 business days after the package arrives at the warehouse. Items that have been used or have had their tags removed cannot be returned.

04

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