EZPZ

EZPZ's developmentally-focused products make mealtime less messy and more fun for kids, with stable mats tailored to specific age groups. Founded by a mom, the brand is committed to positive family experiences.

Category
Baby
Socials
70
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Free Shipping
Female Founder

DTCetc’s Take

About EZPZ

EZPZ is a women-owned small business founded in 2014 by Lindsey Laurain with a mission to make mealtime less messy and more fun for kids with their developmentally-focused products. The products are tailored towards specific age groups and usage occasions, with the mat's stable base helping babies and toddlers to self-feed and meet key developmental milestones. The Happy Mat was the first product created by Lindsey and her husband after they became fed up with the messiness and cleanup time dedicated to each meal with their three boys under the age of three. Lindsey is a mom, inventor, and founder who left corporate America to become an entrepreneur. The ezpz community, positivity, and her family and team keep her motivated. With hard work and fun, EZPZ is committed to making family mealtime a happy and positive experience where memories are made.

Who Shops At Name

Parents with young children who seek developmentally-focused mealtime products designed to make feeding less messy and more fun are the core customers of EZPZ. These customers appreciate the brand's dedication to creating age-specific solutions that help children meet key developmental milestones while making mealtime a positive and memorable experience.

What customers love about EZPZ

Here's what shoppers have to say:
  • Babies loves Tiny Pops for teething relief and cooling off in warm weather
  • Tiny Pops helped baby with tongue movement after release
  • Baby enjoys using spoon and cup in First Foods Set
  • Perfect size and compartments for granddaughter's chair, easy to clean and doesn't move around
  • Adorable pattern, easy to wash, good quality and versatile
Cons
  • Products may not be durable
  • Price point may not match product quality
  • Suction may not be reliable
  • Issues with shipping and potential security concerns
  • Cup may not be leak-proof and straw may be easily removable
  • Plate may not stick well to surfaces and may be easily lifted by young children
  • Silicone straps may retain odor after multiple uses

EZPZ's Shipping Policy

EZPZ offers a hassle-free shipping policy for their customers. Orders are typically processed within 24 hours and the shipping time is between 3-7 days for domestic orders. The brand currently only ships to the US, but they have distribution partners and products available in many countries. International shipping rates and times may vary depending on the country.

EZPZ's Return Policy

EZPZ has a simple return policy for their products. Customers who wish to return an item must first send an email to customer service with their order number and the item(s) they want to return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
62
/
100
This brand offers products that are on the pricey side.
Target Audience

Parents, toddlers, development

Stereotype

Parent

Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
70
/
100
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DTCetc Score
62
/
100
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EZPZ on Socials

View this profile on Instagram

EZPZ (@EZPZ) • Instagram photos and videos

Brands Like EZPZ

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We've got you covered. Check out this list of similar Baby brands that customers of EZPZ love.

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Amara

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Cerebelly

Cerebelly baby food is made with real, organic fruits and veggies. Includes nutrients that support early brain development and provide a nutritional foundation to help your little one reach their full potential. Cerebelly baby food is organic, complete nutrition for healthy babies and toddlers.

Coterie

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Evereden

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Every

Every is the perfect brand for busy foodies who want quick, healthy meals that taste amazing. Their plant-based ingredients are carefully selected and frozen to preserve nutrients, while their commitment to sustainability is unparalleled.

Freestyle

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Hello Bello

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