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EZPZ is a women-owned small business founded in 2014 by Lindsey Laurain with a mission to make mealtime less messy and more fun for kids with their developmentally-focused products. The products are tailored towards specific age groups and usage occasions, with the mat's stable base helping babies and toddlers to self-feed and meet key developmental milestones. The Happy Mat was the first product created by Lindsey and her husband after they became fed up with the messiness and cleanup time dedicated to each meal with their three boys under the age of three. Lindsey is a mom, inventor, and founder who left corporate America to become an entrepreneur. The ezpz community, positivity, and her family and team keep her motivated. With hard work and fun, EZPZ is committed to making family mealtime a happy and positive experience where memories are made.
Parents with young children who seek developmentally-focused mealtime products designed to make feeding less messy and more fun are the core customers of EZPZ. These customers appreciate the brand's dedication to creating age-specific solutions that help children meet key developmental milestones while making mealtime a positive and memorable experience.
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Here's what shoppers have to say:
- Babies loves Tiny Pops for teething relief and cooling off in warm weather
- Tiny Pops helped baby with tongue movement after release
- Baby enjoys using spoon and cup in First Foods Set
- Perfect size and compartments for granddaughter's chair, easy to clean and doesn't move around
- Adorable pattern, easy to wash, good quality and versatile
Cons
- Products may not be durable
- Price point may not match product quality
- Suction may not be reliable
- Issues with shipping and potential security concerns
- Cup may not be leak-proof and straw may be easily removable
- Plate may not stick well to surfaces and may be easily lifted by young children
- Silicone straps may retain odor after multiple uses
EZPZ offers a hassle-free shipping policy for their customers. Orders are typically processed within 24 hours and the shipping time is between 3-7 days for domestic orders. The brand currently only ships to the US, but they have distribution partners and products available in many countries. International shipping rates and times may vary depending on the country.
EZPZ has a simple return policy for their products. Customers who wish to return an item must first send an email to customer service with their order number and the item(s) they want to return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
62
/
100
This brand offers products that are on the pricey side.
Target Audience
Parents, toddlers, development
Stereotype
Parent
Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
70
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100
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DTCetc Score
62
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100
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