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Diop
Diop is a Detroit-based clothing company that celebrates African culture through bold Ankara fabrics and unisex designs. Founded in 2018 by Evan Fried and Mapate Diop, Diop has been positively featured in fashion media such as GQ, NYMag, and Elle. Their products seek to connect people to their own stories and the stories of those around them.
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Diop is a Detroit-based clothing company founded in 2018 by American co-founders Evan Fried and Mapate Diop. The company sells African-inspired fashion including shirts, shorts, jackets, coats, accessories, and more. Diop is known for their interpretations of Ankara fabric, a West African fabric characterized by bold colors, patterns, and prints. Their products are unisex and inclusive, and their brand has been positively featured in fashion media such as GQ, NYMag, and Elle. Customers enjoy free shipping for orders over $60, and Diop seeks to use their clothes to connect people to their own stories and the stories of those around them.
Diop is a clothing brand that specializes in traditional African prints, with designs from Nigeria, Senegal, and Mali. The brand caters to all genders and a wide range of sizes, and has a section on their website dedicated to conversations about cultural appropriation and celebrating the Black Diaspora through fashion. Diop is ideal for people who have roots in Africa and want to incorporate African aesthetics into their everyday wardrobe.
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Here's what shoppers have to say:
- Diop is encouraged to expand their ways of thinking and recognize that people can wear whatever they want in 2022.
- Diop is reminded that their culture buys other cultures hair and sews it to their head, and is encouraged to recognize the implications of this.
Cons
- The quality of Diop's products is inconsistent and not up to par with their prices.
- Customer service can be slow to respond and unhelpful in resolving issues.
- The sizing of their clothing can be inaccurate, leading to frustration for customers.
Diop offers free shipping to US customers on orders over $60. International customers will need to pay for shipping, with fees calculated at checkout. All orders, regardless of origin, will be shipped internationally.
Diop's return policy allows customers to exchange their purchase for another Diop product within 30 days of purchase, excluding masks and gaiters which are final sale. To return an item, customers must visit the Return Portal and follow the prompts. The company typically processes returns within a few days.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
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100
This brand offers products that are on the pricey side.
Target Audience
African diaspora
Stereotype
Afrocentric
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
90
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DTCetc Score
78
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100
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