Decathlon

Decathlon is a United States-based athletic apparel marketplace that sells men's and women's Activewear. For 40 years, Decathlon has delivered the best value in the retail sports industry by offering high-quality, sustainable and cost-effective products. Their products are meant to encourage people around the world to play sports regardless of capability or status.

Category
Apparel
Specialty
Socials
77
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Decathlon

Decathlon, founded in 1976 in France by Michel Leclercq, is a global sports retailer that offers a wide range of sports equipment and apparel at affordable prices. With over 80 sports to choose from, Decathlon aims to make sports accessible to everyone, regardless of their level of expertise or ability. The brand is committed to sustainability and innovation, designing products that overcome barriers to participation and champion the athlete in everyone. Decathlon's focus on efficiency allows them to reduce waste and deliver high-quality sporting goods at a fair price. The brand's goal is to build a lifetime relationship with their customers, ensuring their happiness with every purchase. Decathlon's immense talent, energy, and innovation are evident in the 2800 new products they create every year. The brand's family is made up of dynamic designers, product developers, engineers, researchers, and all the people who use and love their products. Decathlon is inspired by their customers' feedback, which helps them innovate, create, and improve.

Who Shops At Decathlon

Decathlon draws in sports enthusiasts of all levels who value affordability, sustainability, and innovation. These customers appreciate the brand's commitment to making sports accessible and delivering high-quality sporting goods at a fair price.

What customers love about Decathlon

Here's what shoppers have to say:
  • Decathlon offers value for money products, such as comfortable and durable shoes with good grip for rainy seasons.
  • The brand is trustworthy and has a great variety of products, from clothing to electrical equipment, with perfect quality and helpful staff.
  • The brand offers great quality with an excellent choice of sports equipment for cycling, hiking, and other activities, even for those with a limited budget.
Cons
  • Inconsistent customer service when it comes to returns and exchanges
  • Quality of some products may not meet expectations
  • Difficulty in getting a replacement or refund for defective items

Decathlon's Shipping Policy

Decathlon offers free shipping within the United States for orders over $35, with exclusions for large items or accessories, clearance and on sale items, and orders qualified as wholesale/pro sale. Oversized shipping charges will be applied to most heavy or large items in the order. Estimated arrival dates are not guaranteed and may be impacted by weather delays or other unforeseen circumstances. Shipping of orders for bike or fitness equipment may take up to 1 week to be shipped. Currently, Decathlon only ships to the 48 contiguous states in the USA + DC.

Decathlon's Return Policy

Decathlon offers a 90-day return policy for most items purchased on their website, with a few exceptions. To be eligible for a return or exchange, the item must be unused and in new condition, with all tags attached and in the original packaging. Safety and lifesaving equipment, clearance and final sale items, and gift cards are not eligible for return. Non-clearance clothing and footwear qualify for free returns, while non-bulky, non-apparel items carry a flat restocking fee of $4.99. Large and/or heavy items such as bikes, tents, home gym equipment, and surfboards will have an adjusted return shipping fee.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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90
This brand offers products that are on the pricey side.
Sustainability Score
75
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
77
/
100
This brand offers products that are on the pricey side.
Target Audience

Affordable sports enthusiasts

Stereotype

Athlete

Pricing Rating
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90
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Sustainability Score
75
/
100
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Quality Score
85
/
100
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DTCetc Score
77
/
100
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Decathlon on Socials

View this profile on Instagram

Decathlon (@Decathlon) • Instagram photos and videos

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