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Apparel — Conscious consumer

Cuitu

Introducing Cuitu, the gender-fluid accessory brand from Finland. With their sustainable practices and high-performing materials, Cuitu offers style without compromise. Join the conscious consumerism movement and support a circular fashion industry.

Cuitu
DTCetc Score
80
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Cuitu is a Finnish brand that makes street style accessories from upcycled materials sourced from professional diving and rescue suit production. The pieces feature architectural design with laser-cut edges, modular forms, and visible seams, inspired by Nordic aesthetics and 70s futurism.

Who shops at Cuitu

For people seeking urban, unisex accessories with a bold, architectural aesthetic.

Cuitu
100%
Direct-to-consumer
Apparel
Category
03

The DTCetc bottomline

80
/100
Overall score
Quality85
Sustainability85
Value for money50
Category
Apparel
Style
Conscious consumer
04

What customers say

Customers love
  • Made from upcycled surplus materials from diving and rescue suit production
  • Free shipping to EU and EEC addresses
  • 14-day return and money-back guarantee for unworn items in original packaging
  • Items may be produced after order to avoid excess inventory
  • Uses Finnish Posti for reliable international delivery
05

Popular products

Shop the range ↗

Cuitu shipping policy

Free shipping

Estimated delivery is 2–14 working days. Shipping is free to EU and EEC addresses; orders outside EU/EEC require contacting the brand for case-by-case terms. UK and Switzerland customers are liable for duties, customs, and taxes.

Cuitu return policy

14-day return window

14-day return and money-back guarantee available for items in unworn condition with tags and original packaging. Returns are not free; customers must contact info@wearecuitu.com to initiate a return and receive shipping instructions.

06

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