Cuitu

Introducing Cuitu, the gender-fluid accessory brand from Finland. With their sustainable practices and high-performing materials, Cuitu offers style without compromise. Join the conscious consumerism movement and support a circular fashion industry.

Category
Apparel
Specialty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable

DTCetc’s Take

About Cuitu

Cuitu is a gender-fluid accessory brand that was created by three young entrepreneurs who are passionate about shaping a more sustainable fashion industry. Cuitu's accessories are made from leftover materials sourced from selected production companies, such as cutting surplus from professional diving suit production. They also utilize deadstock and slowstock materials to create their unique and durable accessories. Cuitu is committed to sustainability and operates with a circular business model, actively working towards becoming fully circular. Their products are locally produced in Turku, Finland, which allows them to avoid unnecessary transportation of materials and support local work. Cuitu places a strong emphasis on waste-minimization, transparency, quality, and functionality in all their creations. By collaborating with businesses and individuals across industries, Cuitu aims to raise awareness about conscious consumerism in fashion and build attractive circular brands. With their innovative design and high-performing materials, Cuitu offers accessories that capture the essence of style without compromising sustainability.

Who Shops At Cuitu

Cuitu targets the environmentally conscious fashionista who values gender-fluid design. This customer is concerned with sustainability and is attracted to the circular business model. If you're an urban dweller who believes in waste-minimization, functionality, and innovative design without compromising style, Cuitu's accessories could be a perfect fit for your wardrobe.

What customers love about Cuitu

Here's what shoppers have to say:
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Cons
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Cuitu's Shipping Policy

Cuitu offers an estimated delivery time of 2-14 working days for all orders. To ensure sustainability, some items may be produced after an order is placed. In these cases, production starts immediately and the item is guaranteed to be delivered as soon as possible. Shipping is free of charge to EU and EEC addresses and is included in the total price of the product. For orders outside the EU or EEC, customers are advised to contact info@wearecuitu.com to negotiate shipping terms on a case-by-case basis. Customers from the UK and Switzerland are responsible for any duties, customs, and taxes levied by their respective countries. Finnish Posti and its international equivalents are used for deliveries, and customers will receive an email notification when their package is about to arrive. The package will be delivered to the nearest post office, with the possibility of using other carriers or operators if necessary.

Cuitu's Return Policy

Cuitu offers a 14-day return and money-back guarantee. To be eligible for a return, the item must be in the same condition as received, unworn or unused, with tags, and in its original packaging. The customer must also provide the receipt or proof of purchase. To initiate a return, the customer can contact Cuitu at info@wearecuitu.com. If the return is accepted, the customer will receive shipping instructions on how and where to send the package. It is important to note that Cuitu does not offer free returns, and items returned without prior authorization will not be accepted. For any further questions regarding returns, customers can reach out to Cuitu at info@wearecuitu.com.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
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100
This brand offers products that are on the pricey side.
Target Audience

Conscious consumers

Stereotype

Conscious consumer

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Sustainability Score
85
/
100
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Quality Score
85
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100
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DTCetc Score
80
/
100
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Cuitu on Socials

View this profile on Instagram

Cuitu (@Cuitu) • Instagram photos and videos

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