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Apparel — Trendsetter

Cider

Cider is an international fashion brand founded in 2020 by Michael Wang. With its low prices and stylish designs, it has been featured in major fashion magazines and offers a wide variety of clothing, plus-size options and ethically made pieces. Enjoy free shipping on orders over $49 and 15% off your first order with a promo code.

DTCetc Score
78
out of 100
01

The story

Cider is an international company founded in 2020 by Michael Wang and headquartered in Hong Kong. It produces fashionable clothing at low prices and has been featured in major fashion magazines. It offers a wide variety of clothing, free shipping on orders over $49, 15% off first orders with a promo code, plus-size options, international shipping, ethically made clothing, sustainable production and affordable clothing.

Who shops at Cider

Women shopping for fashion clothing.

100%
Direct-to-consumer
Apparel
Category
02

The DTCetc bottomline

78
/100
Overall score
Quality90
Sustainability90
Value for money50
Category
Apparel
Style
Trendsetter
03

What customers say

Customers love
  • Offers a Curve Shop section
  • Features a Sustainable Development section
  • Provides Flash Shipping option
  • Runs promotional sales with discount codes

Cider shipping policy

Free shipping over $49

Cider offers free shipping on orders of $49 or more to a number of different countries. Domestic orders under $49 will cost $7 and take 5-7 business days while express shipping is a flat rate of $16 and takes 4-5 business days for delivery. For international orders, a detailed list of locations, shipping costs, and shipping speeds can be found on their shipping page. Countries that offer free shipping over $49-$59 (depending on the country) include Australia, France, Sweden, Germany, Italy, Spain, and Japan.

Cider return policy

14-day return window

Cider offers free returns within the US, as long as the process is started within 14 days of receiving the items. An international customer will have to cover their own shipping costs to send items back. The items must be in their original condition (unworn, unwashed, with tags attached) and shipping costs will not be refunded. It takes around 7 business days for the return to show up on the bank statement. Items that are used, washed, or without tags cannot be returned.

04

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