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Cider
Cider is an international fashion brand founded in 2020 by Michael Wang. With its low prices and stylish designs, it has been featured in major fashion magazines and offers a wide variety of clothing, plus-size options and ethically made pieces. Enjoy free shipping on orders over $49 and 15% off your first order with a promo code.
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Brand Tags
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DTCetc’s Take
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Cider is an international company founded in 2020 by Michael Wang and headquartered in Hong Kong. It produces fashionable clothing at low prices and has been featured in major fashion magazines. It offers a wide variety of clothing, free shipping on orders over $49, 15% off first orders with a promo code, plus-size options, international shipping, ethically made clothing, sustainable production and affordable clothing.
Cider is a fashion brand created for fashionistas who are looking for stylish and affordable clothing. They offer a wide range of sizes and international availability, and their marketing and fashions are designed for a younger audience. Additionally, they prioritize sustainability by using an innovative pre-order infrastructure that allows them to make smaller batches of inventory and reduce waste.
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Here's what shoppers have to say:
- Excellent quality of clothing
- Unique designs
- Affordable prices
- Responsive and helpful customer service
- Large and engaged social media community
Cons
- Lack of action on working conditions
- Quality concerns
- Shipping delays
- Difficulties reaching customer service
Cider offers free shipping on orders of $49 or more to a number of different countries. Domestic orders under $49 will cost $7 and take 5-7 business days while express shipping is a flat rate of $16 and takes 4-5 business days for delivery. For international orders, a detailed list of locations, shipping costs, and shipping speeds can be found on their shipping page. Countries that offer free shipping over $49-$59 (depending on the country) include Australia, France, Sweden, Germany, Italy, Spain, and Japan.
Cider offers free returns within the US, as long as the process is started within 14 days of receiving the items. An international customer will have to cover their own shipping costs to send items back. The items must be in their original condition (unworn, unwashed, with tags attached) and shipping costs will not be refunded. It takes around 7 business days for the return to show up on the bank statement. Items that are used, washed, or without tags cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience
Young fashionistas
Stereotype
Trendsetter
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
78
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100
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