Carbon38

Carbon38 is a women's activewear and lifestyle brand founded in 2012 by Katie Warner Johnson. With over 80 global brands, including their own line of workout gear, Carbon38 offers a wide selection of products from wellness to shoes and clothes, with 70% of their list of brands being female-founded. Shop their retail store locations in California and New York or online with free U.S. shipping on orders over $200 and free CAD shipping on orders $350+.

Category
Apparel
Socials
84
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Carbon38

Carbon38 is a women's activewear and lifestyle brand founded in 2012 by Katie Warner Johnson. Carbon38 carries over 80 global brands, including their own line of workout gear, as well as popular names such as Nike, Sweaty Betty, and Varley. They have retail store locations in California and New York, and offer a wide selection of products from wellness to shoes and clothes, with 70% of their list of brands being female-founded. They offer free U.S. shipping on orders over $200 and free CAD shipping on orders $350+, with fast shipping and an Afterpay option for paying in installments. Carbon38 also offers an extensive sale section and a Happy Returns program for returns and exchanges.

Who Shops At Carbon38

Customers who would find Carbon38 useful are those who prioritize fitness and wellness in their daily lives. These customers are likely to be active on social media and follow fitness influencers, as they are interested in staying up-to-date with the latest trends in activewear. They are also likely to be fashion-conscious and seek out high-quality, stylish workout gear that can be worn both in and out of the gym. Carbon38 aligns with these customers' values by offering a wide selection of premium activewear brands, including their own line of workout gear, that are both functional and fashionable. The fact that 70% of their list of brands are female-founded also appeals to customers who prioritize supporting women-owned businesses. Additionally, Carbon38's commitment to wellness is evident in their offering of products beyond just workout clothes, such as supplements and wellness accessories. Overall, customers who prioritize fitness, fashion, and supporting women-owned businesses would find Carbon38 to be a valuable resource for their activewear needs.

What customers love about Carbon38

Here's what shoppers have to say:
  • Carbon38 has a very easy to use website with great sales.
  • They have a diverse and unique curation of products.
Cons
  • The quality of Carbon38's products is inconsistent and not up to par with their high prices.
  • The customer service experience with Carbon38 can be frustrating and unhelpful.
  • Shipping and delivery times with Carbon38 can be unreliable and delayed.

Carbon38's Shipping Policy

For customers in the U.S., Carbon38 offers economy shipping (6-10 business days) for $7 or free on orders over $200, economy select (3-4 business days) for $12, expedited (2 business days) for $25, and overnight (next business day) for $50. For customers in Canada, Carbon38 offers economy shipping for $10CAD or free on orders over $350, and expedited shipping for $40CAD. For customers in Australia, Carbon38 offers economy shipping for $15AUD and expedited shipping for $40AUD. For customers in China, Carbon38 offers economy shipping for 65YEN. For customers in the UAE, Carbon38 offers expedited shipping for 110AED. For customers in the UK, Carbon38 offers economy shipping for 10GBP and expedited shipping for 25GBP. For customers in the rest of the world, Carbon38 offers a flat rate of $30 to most countries outside of the US. Customers can use the tracking number provided in their shipping confirmation email to follow their order’s progress.

Carbon38's Return Policy

Carbon38 offers a 30-day return policy for items that are unworn and have their original tags attached. Customers must start a return through their Happy Returns page by entering their order ID and zip code, selecting the items they wish to return, and submitting their request. A QR code will be sent to the customer's email inbox that must be taken to any Happy Returns location near them. Alternatively, customers can return their items by mail by logging into their account and heading to their order history. Returns must be authorized by Carbon38 and must be shipped back within 7 days of starting the return, otherwise store credit will be issued instead of a return. Items such as gloves and arm warmers, socks and leg warmers, headbands, water bottles, lingerie, hair ties, swimwear with the protective hygiene strip removed, and items marked final sale cannot be returned. Carbon38 will process the return within 1-2 weeks.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Women, Activewear, Lifestyle

Stereotype

Fitfluencer

Pricing Rating
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80
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
84
/
100
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Carbon38 on Socials

View this profile on Instagram

Carbon38 (@Carbon38) • Instagram photos and videos

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