Carbon38
Carbon38 is a women's activewear and lifestyle brand founded in 2012 by Katie Warner Johnson. With over 80 global brands, including their own line of workout gear, Carbon38 offers a wide selection of products from wellness to shoes and clothes, with 70% of their list of brands being female-founded. Shop their retail store locations in California and New York or online with free U.S. shipping on orders over $200 and free CAD shipping on orders $350+.
In the wild
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The story
Carbon38 is a direct-to-consumer activewear brand offering leggings, clothing, shoes, and accessories. The brand provides new arrivals, bundles, and sale items.
Customers who would find Carbon38 useful are those who prioritize fitness and wellness in their daily lives. These customers are likely to be active on social media and follow fitness influencers, as they are interested in staying up-to-date with the latest trends in activewear. They are also likely to be fashion-conscious and seek out high-quality, stylish workout gear that can be worn both in and out of the gym.
Carbon38 aligns with these customers' values by offering a wide selection of premium activewear brands, including their own line of workout gear, that are both functional and fashionable. The fact that 70% of their list of brands are female-founded also appeals to customers who prioritize supporting women-owned businesses. Additionally, Carbon38's commitment to wellness is evident in their offering of products beyond just workout clothes, such as supplements and wellness accessories.
Overall, customers who prioritize fitness, fashion, and supporting women-owned businesses would find Carbon38 to be a valuable resource for their activewear needs.
The DTCetc bottomline
What customers say
"Fast shipping. Great customer service."
Carbon38 earns strong praise for quality fabrics, fast shipping, and excellent customer service, though some customers object to pricing and occasional quality control issues.
Popular products
Carbon38 shipping policy
Free shipping over $199
Economy shipping costs $6.99 or is free on orders over $199 and takes 6-10 business days. Faster options include Economy Select ($12, 3-4 days), Expedited ($25, 2 days), and Overnight ($50, next business day).
Carbon38 return policy
30-day return window
Customers have 30 days from order date to request a return for unworn items with original tags attached. Certain items are non-returnable including final sale items, gloves, arm warmers, socks, leg warmers, headbands, water bottles, lingerie, and hair ties.
