AYR

AYR is a United States-based casual apparel retailer that sells women's Clothing. AYR designs timeless essentials for day to day wear. Feeling comfrotable has never looked so good.

Category
Apparel
Specialty
Socials
95
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable
Influencer Approved

DTCetc’s Take

About AYR

AYR Jeans is a sustainable, high-quality denim brand founded in 2016 by Jac Cameron and Maggie Winters. The company is committed to creating timeless pieces that don't follow the changing trends of fast fashion. Their jeans, tops, tees, sweats, non-denim pants, and shorts are designed and manufactured in Los Angeles, with flagship stores in Soho, Manhattan, Los Angeles, and The Hamptons. AYR Jeans has become a popular brand, with a large following on Instagram and coverage in major media outlets such as InStyle, Forbes, Town & Country Magazine, Harper’s Bazaar, and Vogue.

Who Shops At AYR

AYR Jeans are designed for women who are looking for high-quality jeans at a more affordable price than luxury brands. The jeans are slightly more expensive than average, but they are meant to last longer, so customers get their money's worth. The jeans are not recommended to be machine washed frequently, so they are best suited for those who don't plan to wear them often and only for special occasions.

What customers love about AYR

Here's what shoppers have to say:
  • Jacs jeans - the blue skinny ones - are praised for their perfection.
  • Clothing from AYR is of high quality and can be styled casually or professionally.
  • The tailoring is generally good.
  • It is possible to try on clothes in person at the AYR store in Venice.
  • There is assistance to help understand fit on different body types.
Cons
  • The quality of AYR's products is inconsistent.
  • AYR's customer service can be slow to respond and unhelpful.
  • Some customers have experienced issues with sizing and fit when ordering from AYR.

AYR's Shipping Policy

AYR Jeans offers free shipping domestically in the United States. Customers will receive a confirmation email when their order ships, allowing them to track their package. Unfortunately, AYR Jeans does not ship internationally. For purchases over a certain price, customers can take advantage of free shipping.

AYR's Return Policy

AYR Jeans offers a 30-day return policy from the date of purchase, with free return shipping and no restocking fee. To return an item, customers should contact customer service for a return label and instructions. Due to COVID-19, the processing of returns may take up to 14-21 days, and customers can expect their money back within 5-10 business days. All items purchased from AYR Jeans are eligible for return, except for items marked as final sale.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
85
/
100
This brand offers products that are on the pricey side.
Target Audience

Fashionable Women

Stereotype

Sustainable fashionista

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
85
/
100
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AYR on Socials

View this profile on Instagram

AYR (@AYR) • Instagram photos and videos

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