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AWAN (As We Are Now)
Introducing AWAN, the sustainable clothing brand that combines comfort and versatility. Designed for women who value eco-friendly fashion, AWAN offers effortlessly flattering pieces that can be worn all day and all night. Support a brand that prioritizes your comfort and the environment.
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AWAN (As We Are Now) is a sustainable clothing brand founded in 2018 in Norway by serial entrepreneur Anette Miwa Dimmen. The brand was born out of Anette's desire to create comfortable and effortlessly flattering pieces for women to feel free in at home, while also being versatile enough to be worn anywhere and anytime. AWAN's mission is to change the dressing experience for women by designing sustainable comfort-first clothing that can be worn all day or all night. With a focus on transforming the wasteful fashion model, AWAN aims to provide women with clothing that is both stylish and environmentally friendly.
AWAN targets environmentally conscious women looking for comfortable, flattering, and versatile clothing that can transition from home to outdoor wear. This brand would appeal to those prioritizing sustainable fashion without sacrificing style, and women seeking garments for both relaxation and casual outings.
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Here's what shoppers have to say:
- The full length jersey dress was great.
- The fit, sizing were all fantastic.
Cons
- The fabric of the AWAN dresses is lightweight and may not be suitable for all occasions.
- The packaging of AWAN products is excessive and wasteful, with multiple pieces of branded cardboard, hangtags, and cards.
AWAN (As We Are Now) offers a convenient shipping policy for their customers. For all orders within the EU, they provide free shipping for orders above €130. For orders under €130, there is a shipping cost of €13. The final price includes all taxes and duties. US and Canada orders have a flat shipping cost of $20, which includes taxes and duties. Once an order is placed, customers will receive an order confirmation via email. AWAN aims to fulfill orders within 1-3 working days. Once the order is shipped, customers will receive a second confirmation email with the shipping carrier and parcel tracking number. The delivery time depends on the chosen delivery option. All EU orders are shipped from Stockholm, Sweden. For shipping within Nordic countries, there is free standard delivery within Sweden with Postnord for orders above 1400 SEK. For orders under 1400 SEK, the shipping cost is 99 SEK. Delivery time is estimated to be 2-3 working days. For the rest of the EU and the US, free shipping is offered for orders above €130. For orders under €130, the shipping cost is €11. Delivery time is estimated to be 2-3 working days, and the parcel is delivered straight to the customer's door. In some countries, customers may have the option to change the delivery method while the parcel is in transit. For the rest of the world, express shipping is available at a charge of approximately $25. Delivery time is estimated to be 2-3 working days, and the parcel is delivered straight to the customer's door. If the parcel cannot be delivered, it will either be taken to a service point for pickup or a second delivery attempt will be made the next day.
AWAN (As We Are Now) has a 30 day return policy. Any returns must be shipped or postmarked within 30 days of being received. Customers can either exchange their returned item(s) for new item(s) or receive a refund. The brand accepts returns for items that are in resalable condition with all garment tags still attached and intact. The products should be sent back in the packaging they came with. Within the Nordic countries, returns have a flat fee of 100 SEK with PostNord. For EU and US orders (except the Nordic countries), returns have a flat fee of 200 SEK/$19/€17, excluding taxes and duties. Customers outside the US and the European Union are responsible for organizing and paying for the return shipping. Any potential customs duties and sales taxes are non-refundable by AWAN. In case of an exchange, AWAN will cover the shipping cost of any replacement item(s).
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
70
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100
This brand offers products that are on the pricey side.
Quality Score
65
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100
This brand offers products that are on the pricey side.
DTCetc Score
62
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100
This brand offers products that are on the pricey side.
Target Audience
Comfort-conscious, versatile women
Stereotype
Comfort-conscious
Pricing Rating
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Sustainability Score
70
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100
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Quality Score
65
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100
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DTCetc Score
62
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100
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