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Apparel — Comfort-conscious

AWAN (As We Are Now)

Introducing AWAN, the sustainable clothing brand that combines comfort and versatility. Designed for women who value eco-friendly fashion, AWAN offers effortlessly flattering pieces that can be worn all day and all night. Support a brand that prioritizes your comfort and the environment.

AWAN (As We Are Now)
DTCetc Score
62
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

AWAN (As We Are Now) is a sustainable fashion brand offering dresses and mix-and-match flow sets. The brand emphasizes comfort-first design using single fabrics and fibers without compromise.

Who shops at AWAN (As We Are Now)

For people seeking comfortable, elegant pieces suitable for various occasions from home to work to social events.

AWAN (As We Are Now)
100%
Direct-to-consumer
Apparel
Category
03

The DTCetc bottomline

62
/100
Overall score
Quality65
Sustainability70
Value for money50
Category
Apparel
Style
Comfort-conscious
04

What customers say

Customers love
  • Signature wrap dress described as silky soft, breathable and effortlessly elegant
  • Flow Sets designed to mix and match together like puzzle pieces
  • Sustainable fashion approach using one fabric, one fiber with no compromise
  • Made-to-order preorder options with estimated delivery timeframes clearly stated
  • UK-based warehouse fulfillment with tracking provided
05

Popular products

Shop the range ↗

AWAN (As We Are Now) shipping policy

In-stock orders are processed within 2–4 business days; preorders are made-to-order with estimated delivery stated on product pages. Shipping costs vary by region: £4.95 to UK (2–5 business days), £14.95 to EU/Norway, £18 to US and rest of world, with VAT and customs duties covered for Norway.

AWAN (As We Are Now) return policy

14-day return window

Items can be returned within 14 days of delivery if unworn, unwashed, and in original condition with tags attached. Return shipping costs are the customer's responsibility unless the item is faulty; refunds are processed after return receipt and inspection.

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