Atoms

Atoms is a New York-based startup founded in 2015 by Waqas Ali and Sidra Qasim. They specialize in everyday sneakers for men and women, offering customizable sizes in quarter increments and the ability to buy different sizes for each foot. Their sleek and minimalist designs have earned them positive attention from media outlets like Forbes, Esquire, Vogue, British GQ, TechCrunch, and Bloomberg, as well as the admiration of investors and celebrities like Redditt co-founder and investor Alexis Ohanian. Their shoes feature copper threads that kill bacteria, a soft midsole for cushioning, and easy-on-and-off laces. Atoms sneakers start at $129, and they offer discounts for referrals and free shipping and returns.

Tech-savvy customers who prioritize comfort, style, and sustainability in their footwear would find Atoms useful. These customers are likely to be early adopters of new technology and appreciate the innovative use of copper threads in Atoms sneakers to kill bacteria. They also value minimalist design and customization options, which Atoms offers with their quarter size increments and ability to buy different sizes for each foot.

These customers prioritize comfort in their footwear and appreciate the soft midsole cushioning that Atoms provides. They also value sustainability and are attracted to Atoms' commitment to reducing waste by offering customizable sizes and using eco-friendly materials.

Overall, Atoms aligns with the values of tech-savvy customers who prioritize comfort, style, and sustainability in their footwear. They appreciate the innovative use of technology, customization options, and minimalist design that Atoms offers.

• The shoes are extremely comfortable and hold their shape well, making them suitable for all-day wear.
• The brand story is impressive, and the shoes come in a cool box.
• The elastic laces are a great feature and make tying shoes unnecessary.
• The shoes are durable, and the material is amazing.
• They are suitable for any occasion.

• The quality of Atoms products is inconsistent.
• Customer service can be slow to respond and unhelpful.
• Shipping times are often longer than advertised.

Atoms offers free shipping to locations within the U.S. Orders are shipped out within 2 days and items are typically delivered between 2-7 business days. For purchases over a certain price, Atoms offers free shipping. For international orders, shipping costs and delivery times vary depending on the destination.

Atoms offers a convenient return policy for their shoes, allowing customers to log in to Atoms’ Returns Portal on the brand’s website to generate a pre-paid return label and drop off the item at a shipper. Customers must return the shoes within 10 days of delivery and refunds will be initiated within 2 business days of the company receiving them. However, Atoms masks are not eligible for returns or exchanges.