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Apparel — Athlete

APL

APL offers luxury performance shoes and apparel for men and women, designed to provide optimum comfort and style for all aspects of your lifestyle. Their patented technologies and innovative designs cater to athletes and fitness enthusiasts alike.

APL
DTCetc Score
57
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

APL (Athletic Propulsion Labs) is a direct-to-consumer brand that operates an e-commerce platform shipping to multiple countries with localized currency options.

Who shops at APL

APL creates luxury performance footwear and apparel for men and women who prioritize both style and functionality in their active lifestyles. These are for athletes, fitness enthusiasts, and individuals who prioritize health and wellness in their daily routines. They look for products that offer both comfort and performance-enhancing features, while also aligning with their personal style and values. APL's patented technologies and innovative designs cater to these customers by providing them with footwear that not only looks great but also helps them perform at their best.

APL
100%
Direct-to-consumer
Apparel
Category
03

The DTCetc bottomline

57
/100
Overall score
Quality75
Sustainability50
Value for money50
Category
Apparel
Style
Athlete
04

What customers say

Customers love
  • Ships to 100+ countries with localized currency selection
  • Provides tracking numbers for all orders
  • Investigates delivery and non-receipt issues before filing claims
  • Accepts returns within 10 days of delivery for items in original condition
05

Popular products

Shop the range ↗

APL shipping policy

APL ships orders internationally with tracking numbers provided. Delivery or non-receipt issues must be reported within 5 days of the delivery date for a shipping claim to be filed.

APL return policy

10-day return window

Returns are eligible for refund within 10 days of delivery if items are unworn, undamaged, unaltered, and include original tags and packaging. Shipping fees are non-refundable.

06

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