APL

APL offers luxury performance shoes and apparel for men and women, designed to provide optimum comfort and style for all aspects of your lifestyle. Their patented technologies and innovative designs cater to athletes and fitness enthusiasts alike.

Category
Apparel
Specialty
Socials
75
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About APL

APL is a leading brand in the athletic footwear and apparel industry. APL offers a range of luxury performance shoes and apparel for men and women, designed to provide optimum comfort and style for all aspects of your lifestyle, from training to travel and everything in between. The brand is globally recognized for its patented technologies and innovative design vision, which have enabled APL to be carried in over 300 of the finest luxury retailers in the world. APL has also been recognized for its achievements, including being named as “One of the Five Best New Sportswear Brands in the World” by ISPO and being selected to the Forbes 30 Under 30 class of 2016.

Who Shops At APL

APL creates luxury performance footwear and apparel for men and women who prioritize both style and functionality in their active lifestyles. These are for athletes, fitness enthusiasts, and individuals who prioritize health and wellness in their daily routines. They look for products that offer both comfort and performance-enhancing features, while also aligning with their personal style and values. APL's patented technologies and innovative designs cater to these customers by providing them with footwear that not only looks great but also helps them perform at their best.

What customers love about APL

Here's what shoppers have to say:
  • Highest quality shoes
  • Great customer service
  • Extremely comfortable
  • Breathable and easy to clean fabric
  • Durable and versatile for various activities
  • Perfect fit for small and narrow feet
  • Good support for walking, strength training, and running
  • Cute and stylish design
  • Lightweight and minimalistic
Cons
  • The return process can be lengthy and frustrating.
  • The comfort of the shoes may not live up to the hype.
  • The slip-on style may be difficult to put on and adjust.
  • The quality of the shoes may not meet expectations.
  • The price may not be justified by the level of support and quality.
  • The fit of the shoes may be uncomfortable for some due to a small tongue and tightness.

APL's Shipping Policy

APL offers complimentary FedEx Ground shipment for orders shipped to all 50 U.S. States including P.O. Boxes and U.S. Territories. However, shipments to Hawaii and Alaska are calculated by weight and shipment method. The brand also provides free ground shipping and returns for the U.S. only. Taxes are charged according to the local and state rates of the shipping location. Customers can track their order by logging in to the My Account page or by clicking on the tracking link provided in the email. For international orders, APL calculates and guarantees the lowest possible order total in the preferred currency, including any applicable duties and taxes, as determined by the destination's customs authority. A flat shipping rate of $20 USD will also be added to the order total. Customers will receive an email with order confirmation and tracking number after placing the order. If customers have any additional questions about their orders, they can contact APL directly via email or phone.

APL's Return Policy

APL offers a flexible return policy for their athletic footwear and slides. All products must be returned in a new and unused state, in perfect condition, with all protective materials in place within 10 days of receiving them. This includes all packaging, accessories, and dust bags if included. A return address must be included, and any delivery or non-receipt issues must be reported within 5 days. Refunds will be credited to the original method of payment and may take up to 2 billing cycles to appear on the statement. Shipping is not refundable, and worn shoes or shoes that do not come with original packaging, tags, and accessories are not eligible for a refund. APL reserves the right to deny or refuse a full refund based on the returned condition and/or beyond the communicated return period limit. For international returns, a prepaid DHL return shipping label is provided, and all items must be processed for a return within 10 days of receiving them. International orders cannot be exchanged.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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50
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
57
/
100
This brand offers products that are on the pricey side.
Target Audience

Active lifestyle enthusiasts

Stereotype

Athlete

Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
75
/
100
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DTCetc Score
57
/
100
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APL on Socials

View this profile on Instagram

APL (@APL) • Instagram photos and videos

Brands Like APL

Looking for brands similar to APL

We've got you covered. Check out this list of similar Apparel brands that customers of APL love.

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Greats

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KOIO

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M.Gemi

M. Gemi is a United States-based modern apparel retailer that sells men's and women's Footwear. M. Gemi pays attention to detail to create impeccable quality handmade shoes. Inspired in Italian craftsmanship, M. Gemi offers the highest quality materials and an elevated modern design.

Rothy's

Rothy's is a United States-based sustainable apparel retailer that sells women's Footwear. Rothy's prioritizes the Earth by crafting eco-friendly materials into stylish everyday products. Rothy's minimalist aesthetic provides an effortless look that plays well with any outfit at any time.

Tecovas

Tecovas is a direct-to-consumer (D2C) brand specializing in high-quality cowboy boots. They were founded with the aim of offering boots of exceptional quality at a fraction of the price of similar top-quality brands. How do they do this? By cutting out the middleman and selling directly to consumers! If you're looking for high-quality, well-made boots that won't break the bank, Tecovas is a great option! Their simple designs are perfect for anyone who wants a classic cowboy boot that will last for years.

Allbirds

Allbirds is a United States-based athletic apparel retailer that sells men's and women's Footwear. Allbirds naturally makes comfortable shoes that are simple and practical. Made with wool and innovatively constructed, Allbirds' shoes are lightweight, stlylish and durable.

Atreyu

Atreyu's running shoes embody simplicity and hard work, offering a range of styles suitable for all levels of experience. Their Supercritical EVA compound ensures comfort, durability, and responsiveness, while the Base Trail and Artist cater to off-road adventures and race day potential.

Aurelien shoes

Aurelien shoes offer timeless style and artisanal craftsmanship with the finest natural raw materials. Their shoes embody carefree elegance and are made with desired materials, providing unmatched value-for-money in high-end fashion.

Birdies

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