American Giant

American Giant is a United States-based casual apparel retailer that sells men's and women's Clothing. American Giant makes things better by making better things. They make simple, durable clothing for a new kind of conscious consumer.

Category
Apparel
Specialty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Great Quality
Timeless Style

DTCetc’s Take

About American Giant

American Giant is a casual clothing brand founded in 2012 by Bayard Winthrop, with the intention of providing quality, American-made streetwear at an affordable price. All products are made in California or New York, and feature the finest cotton for a comfortable and stylish look. American Giant has been featured in Business Insider and Forbes, and has received acclaim from Slate for having "the greatest hoodie ever made". The brand offers options for men and women, and offers free US shipping for orders over $100, as well as an Afterpay option and a lifetime warranty.

Who Shops At Name

American Giant is a clothing brand that is perfect for anyone who wants quality, fitted apparel. Men and women of all ages can find something to suit their style, as the streetwear look is both low-key and colorful. The products are made from 100% cotton and are made to last, which is a great way to support a local business and avoid contributing to the fast fashion industry. Additionally, the cotton material is great for those with sensitive skin.

What customers love about American Giant

Here's what shoppers have to say:
  • Great quality and long lasting basics.
  • Fits broad-shouldered builds well.
  • Heavy duty clothing that is warmer and more solid feeling than a typical hoodie.
  • Sale items are more attractive.
  • Super thick and heavy fabric that will hold up over time.
Cons
  • The prices of American Giant products are higher than some competitors.
  • In certain environments, the clothing may cause overheating.
  • Some customers may find the cost of the T-shirts to be too high.
  • The hoodie could benefit from clearer messaging about its durability.
  • The clothing may feel stiff or uncomfortable to some wearers.

American Giant's Shipping Policy

American Giant offers free shipping within the US for orders over $100 (5-8 business days). For orders under $100, they offer Express shipping at a cost of $4 (3-5 business days). For orders over $200, they offer free expedited shipping (2-3 business days), and next day shipping is available for $35 (1 business day).For international orders, North America (Mexico), Asia (Japan, South Korea), Europe (Switzerland, Norway, Belgium, Denmark, Finland, France, Germany, Netherlands, Portugal, Spain, Sweden, the UK), and Australasia (New Zealand) have shipping costs of $25 for orders under $150, $40 for orders between $150-$500, and $125 for orders over $500. Shipping to Canada, Australia, and Hong Kong is $40 for orders under $500 and $140 for orders over $500, and duties are covered.

American Giant's Return Policy

American Giant offers a 30 day return policy for items that are unworn, undamaged, unwashed, and with labels attached. US customers will have their shipping costs covered by American Giant, while customers from other countries must pay for their own return shipping costs. Returns must be processed within 30 days of the order date and customers should expect to receive their refund within a few days of the return being processed. Items that are not in the original condition with labels attached cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Quality, Stylish, Affordable

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
80
/
100
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American Giant on Socials

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