Alday

Alday's pants are the epitome of comfort and style, made with a perfect fit for all sizes and the most comfortable material you've ever felt. The brand's attention to detail is evident in the finest hardware used in their pants, including $200-denim quality zippers, buttons, and rivets.

Category
Apparel
Specialty
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Alday

Alday is a brand that takes comfort to the next level. Their pants are designed to look sharp without sacrificing comfort, made with a perfect fit for all sizes and the most comfortable material you've ever felt. The 360 stretch, soft fabric, lightweight, and breathable features make Alday pants perfect for all-day wear. Unlike other stretch denim pants that lose their shape, Alday's tightly knitted fabric holds its form after repeated wear. The brand's attention to detail is evident in the finest hardware used in their pants, including $200-denim quality zippers, buttons, and rivets. After six years of development and more than 50 iterations, Alday landed on an incredible fabric and fit that hits the sweet spot of comfort, style, and durability.

Who Shops At Alday

Alday is great for customers who prioritize comfort and style in their clothing choices. These customers look for clothing that is both comfortable and fashionable, without compromising on quality.

What customers love about Alday

Here's what shoppers have to say:
  • The jeans are life-changing and fit like they were custom-tailored to the body shape.
  • The customer service is awesome and helpful to the customer finding a pair that fits.
  • The pants are super comfy and lived up to the hype.
Cons
  • The quality of Alday's products has been criticized by some customers.

Alday's Shipping Policy

Alday offers free shipping within the United States for all orders, with the option to upgrade to a discounted 2nd Day UPS rate for quicker delivery. International shipping is also available, with global tracked shipping and transparent duties. The cost of shipping and duties varies depending on the specific country, but customers can see the exact cost at checkout and take care of duties with their payment. Transit times for domestic orders vary from 2-8 business days, while international orders may take an additional week due to customs and carry-over delays. Customers will receive a confirmation email with a tracking number attached once their order has been shipped.

Alday's Return Policy

Alday offers a 100% Satisfaction Guarantee on all purchases made on their website. If a customer is not satisfied with their purchase for any reason, they can contact Alday within 30 days of receiving the product to initiate a return. Returns are accepted only if the product is in its original condition, unwashed, and with all hang tags attached. Alday will cover the return shipping cost for customers in the US, but unfortunately, international customers are responsible for their own return postage. Once Alday receives and approves the return, they will process the refund. Customers can also exchange their purchase for a different size or style, but the same return conditions apply. It's important to note that Alday does not accept returns or exchanges for any worn, washed, damaged, or odor-filled items.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
75
/
100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
86
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100
This brand offers products that are on the pricey side.
Target Audience

Comfort-conscious fashionistas

Stereotype

Comfort-seeker

Pricing Rating
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Sustainability Score
75
/
100
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Quality Score
90
/
100
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DTCetc Score
86
/
100
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Alday on Socials

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Alday (@Alday) • Instagram photos and videos

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