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Apparel — Eco-conscious

Afends

Afends is a Australia-based sustainable apparel retailer that sells men's and women's Clothing. Afends believes that with small changes you can create a big impact. They offer durable, eco-friendly, timeless pieces made from Hemp that will last a lifetime.

afends.com ↗ ★★★★★ 4.8 via Okendo
Afends
DTCetc Score
90
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

AFENDS is an Australian lifestyle brand founded in 2006 in Byron Bay by Deco & Jono, originating from a screen printing business for local punk and hardcore bands. The brand is built on a global community united by shared values, with a mission of 'Create NOT Destroy' focused on creativity and sustainability.

Who shops at Afends

Creative individuals and like-minded people who value sustainability and positive change.

Afends
100%
Direct-to-consumer
Apparel
Category
03

The DTCetc bottomline

90
/100
Overall score
Quality87
Sustainability85
Value for money80
Category
Apparel
Style
Eco-conscious
Website
afends.com ↗
04

What customers say

4.8 Summarized from verified reviews via Okendo

"The quality exceeded my expectations. The seersucker fabric is lightweight, breathable and comfortable, while still feeling well made."

Afends delivers high-quality, flattering basics with soft fabrics and comfortable fits, though sizing runs inconsistently (sometimes large, sometimes small) and fit varies by body type.

Customers love
Soft, high-quality materials and excellent fabric feel
Flattering, comfortable fits that work well for various body types
True to size or runs large in most styles
Things to consider
Sizing inconsistency across styles—some run large, others run small
Limited stretch in some pieces; not ideal for larger bust sizes
Maxi lengths may be too long for petite customers
05

Popular products

Shop the range ↗
Shipping

Couriers attempt to leave parcels in safe locations. If tracking shows delivery but the parcel is not found, customers should check common areas and contact the courier directly; if confirmed as mis-delivered, Afends customer service can assist with next steps.

Returns

Returns are accepted within 30 days of delivery for unused items in original packaging. Customers receive one free size exchange per order on full-priced items; after the exchange is returned, a gift card can be issued for a new order.

06

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