Afends

Afends is a Australia-based sustainable apparel retailer that sells men's and women's Clothing. Afends believes that with small changes you can create a big impact. They offer durable, eco-friendly, timeless pieces made from Hemp that will last a lifetime.

Category
Apparel
Specialty
Socials
87
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable

DTCetc’s Take

About Afends

Afends is an Australian fashion brand founded in 2006 by Jonathan Salfield and Declan Wise where their brand collections are inspired by the culture of surfing, skateboarding, punk, and hardcore movements. Afends offers hemp and organic clothing for both men and women, with a focus on sustainability in every aspect of the business. The brand's philosophy is "Question Everything," encouraging people to do their own research and come up with solutions to life's problems. Afends has stores in Melbourne, Sydney, and NSW's Brunswick Heads, with plans to expand abroad. The brand is already selling its products in Japan and Europe and is planning to launch in the US.

Who Shops At Name

Afends targets Millennials and Gen Z who are interested in sustainable fashion and have a passion for surfing, skateboarding, and punk and hardcore music. These customers are likely to be conscious of the impact of their purchasing decisions on the environment and society. They want to buy clothing that is made from organic and hemp materials, which are eco-friendly and ethically sourced. The brand is popular among customers who value sustainability and creativity.

What customers love about Afends

Here's what shoppers have to say:
  • High quality and sustainable clothing
  • Reasonable prices, especially during sales
  • Fast shipping and prompt delivery
  • Cute and stylish designs
  • Great customer service
Cons
  • Products may occasionally be out of stock
  • Pricing may be higher than some competitors, but the company prioritizes quality
  • Shipping times may be longer than expected for some customers
  • Some customers have reported inconsistent sizing or fit
  • Online customer service could benefit from improvement

Afends's Shipping Policy

Afends offers free shipping for orders over $150 USD in the United States and the rest of the world. For orders under $150 USD, there is a shipping fee of $20 in the US and $40 for the rest of the world. In Canada, orders over $150 CAD also receive free shipping, while orders under $150 CAD have a shipping fee of $20. In Japan, free shipping is available for orders over ¥13,000, and a shipping fee of ¥2,000 applies to orders under that amount. It takes 2-4 business days for US orders to arrive, 12 business days for Canadian orders, and 3-5 business days for Japanese orders. Unfortunately, Afends is unable to deliver to certain countries such as Latvia, Lithuania, Russia, Ukraine, Indonesia, Dutch Caribbean, French Caribbean, Réunion, Guam, or Channel Islands. During busy sale periods, it may take up to 1 week to dispatch orders.

Afends's Return Policy

Afends has a strict return policy that requires all items to be returned in unworn and unwashed condition, with all tags attached and in their original packaging. The products must be free from any makeup, animal hair, or scents, including deodorant, perfume, or washing powder. Swimwear must have the hygiene seal intact. Unfortunately, intimates and underwear cannot be returned. If the items do not meet these requirements, the return request will be denied. Customers can return full-price items through the online store credit option via the returns portal. The credit notes are valid for 12 months and will be issued as an online gift card. The return shipping via store credits is currently available only to specific regions. If a customer receives a faulty or incorrect item, they can return it free of charge. Afends reserves the right to determine a genuine fault in the clothing, and if an item is deemed to have manufacturer damage/fault, the customer will be offered a replacement item or a refund/gift certificate.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
87
/
100
This brand offers products that are on the pricey side.
DTCetc Score
90
/
100
This brand offers products that are on the pricey side.
Target Audience

Sustainable surf/punk fashion for millennials/gen z

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
87
/
100
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DTCetc Score
90
/
100
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Afends on Socials

View this profile on Instagram

Afends (@Afends) • Instagram photos and videos

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