The DTCetc Face-Off CPG Updated July 2026

De Soi vs Ghia

De Soi and Ghia define the high-end non-alcoholic apéritif category, both built for the sober-curious wave. Ghia's the OG — bitter, complex, Mediterranean-bottle aesthetics. De Soi is louder and sweeter, with Katy Perry as co-founder and adaptogens (reishi, maca, L-theanine) folded into the blends. Ghia drinks more like a real apéritif; De Soi drinks more like a refreshment-first cocktail substitute.

Photography: De Soi product imagery Photography: Ghia product imagery

DTCetc score

De Soi78/100
Ghia84/100

Customer rating

De Soi4.89★
Ghia4.89★

Typical prices

De Soi$0.98–$200
Ghia$1–$125

Pricing tier

De Soi$$$
Ghia$$$$
The verdict

Which should you pick?

De Soi
★★★★¾ 4.89
78/100

Best forSophisticated non-alc for dinner party hosts

Visit De Soi →
Ghia
★★★★¾ 4.89
84/100

Best forMindful, social, health-conscious

★ Quality 85/100 Visit Ghia →

The bottom lineBoth brands score identically on taste (4.89/5 stars) and offer free shipping over $60, but differ meaningfully on price, returns, and positioning. Ghia edges ahead on editorial quality (84 vs. 78) and sustainability (75 vs. 58), plus offers a 15-day return window—valuable for trying a new category. De Soi positions as a premium dinner-party choice with adaptogens and celebrity backing, justifying its higher price tier; choose it if you want sophisticated branding and don't need return flexibility. Ghia suits budget-conscious shoppers and those wanting a safety net, with clearer ingredient transparency (no added sugar, no artificial flavors explicitly stated).

Key differences at a glance

  • De Soi's pricing tier is 55/100 (lower cost positioning) vs. Ghia's 75/100 (premium pricing), though both have overlapping product ranges ($0.98–$200 vs. $1–$125).
  • Ghia offers a 15-day return window; De Soi has an all-sales-final policy due to health/safety reasons.
  • Ghia's editorial quality score is 85/100 vs. De Soi's 75/100; Ghia also scores higher on sustainability (75 vs. 58).
  • De Soi emphasizes adaptogens and celebrity co-founder positioning; Ghia emphasizes no added sugar, no artificial flavors, and vegan certification.
  • De Soi ships in 3–4 business days; Ghia's processing timeline is not specified in the sheets.
  • One Ghia reviewer noted bitterness as a drawback; De Soi's criticism centers on affordability rather than taste profile.
  • De Soi ships to all 50 US states (including Hawaii/Alaska, though without free shipping); Ghia's geographic coverage is not detailed.

Still weighing it up? Save this comparison & get deals on both →

From published customer reviews

What customers actually say

I've tried dozens of other NA cocktails, and De Soi is the only one that I come back to.

De Soi verified buyer · via Okendo
4.89 store rating · via Okendo

De Soi delivers exceptional non-alcoholic cocktails with complex, refreshing flavors that keep customers coming back, though price is a concern for some.

Customers love
  • Superior taste compared to other NA cocktails; customers prefer it over alternatives
  • Complex, well-balanced flavors without artificial sweeteners
  • Helps reduce alcohol consumption while feeling like a treat
Watch out for
  • High price point; some customers consider it unaffordable long-term

This drink is the only one I've had that truly tastes like a real cocktail. The blended flavors are so complex and delicious!

Ghia verified buyer · via Okendo
4.89 store rating · via Okendo

Ghia is a highly praised non-alcoholic aperitif with complex, satisfying flavors that customers love as a cocktail alternative, though one reviewer found it too bitter.

Customers love
  • Complex, flavorful taste that rivals real cocktails
  • Great for health-conscious drinkers and those avoiding alcohol
  • Versatile - works well mixed with sparkling water and citrus
Watch out for
  • Too bitter for some palates

Summarized from each brand's own published customer reviews. We never republish full reviews — read them all at the source.

Shop the face-off

Most-loved pieces, side by side

De Soi typical prices$0.98–$200
Ghia typical prices$1–$125

At a Glance

Comparison Between
De Soi
De Soi
Ghia
Ghia
Category CPG CPG
Speciality Drinks Drinks
DTCetc Score 78/100 84/100
Customer rating 4.89 4.89
Typical price range $0.98–$200 $1–$125
Free shipping Free over $60 Free over $60
Return window 15 days
Stereotype Sophisticated non-alc for dinner party hosts Mindful
Pricing Rating
$$$$$ This brand is moderately priced
$$$$$ This brand is premium priced
Sustainability Score
58/100
This brand scores fair in sustainability
75/100
This brand scores good in sustainability
Quality Score
75/100
This brand scores good for product quality
85/100
This brand scores excellent for product quality
In the wild

Both brands, up close

De Soi product photography
De Soi
Ghia product photography
Ghia
De Soi product photography
De Soi
Ghia product photography
Ghia
De Soi product photography
De Soi
Ghia product photography
Ghia

Who shops at De Soi Vs. Ghia

Who shops at De Soi

For creative professionals and busy people who want a flavorful, bubbly drink option that doesn't contain alcohol.

More about De Soi →

Who shops at Ghia

For people who want to enjoy apéritifs and simple pleasures without alcohol.

More about Ghia →

De Soi Vs. Ghia The Pros

De Soi's Pros

  • Non-alcoholic apéritifs with plant-based ingredients
  • Contains adaptogens
  • Free shipping on orders over $60 within the contiguous US
  • Ships to all 50 US states
  • 3-4 business day processing time
More about De Soi →

Ghia's Pros

  • 0% alcohol content
  • No artificial flavors
  • No caffeine
  • No added sugar
  • Vegan
More about Ghia →

De Soi's shipping policy Vs. Ghia's Shipping Policy

De Soi's shipping policy

Orders allow 3-4 business days for processing before shipping. Free domestic shipping is offered on orders over $60 within the contiguous US, though this offer does not apply to Hawaii or Alaska.

More about De Soi →

Ghia's shipping policy

Free shipping on orders $60 and above.

More about Ghia →

De Soi's return policy vs Ghia's Return Policy

De Soi's return policy

All sales are final due to health and safety reasons, with no returns or refunds accepted. Customers with concerns about their order should contact info@drinkdesoi.com for resolution.

More about De Soi →

Ghia's return policy

Refunds are available if you contact the company within 15 days of purchase.

More about Ghia →