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CPG — Health-conscious

Swoon

Swoon offers a delicious and healthier way to enjoy your favorite drinks without compromising on taste or health. Their zero-sugar beverages use the natural sweetness of monk fruit and are 100% natural. Plus, they're committed to reducing sugar consumption for today's youth through their partnership with the Madison Square Boys & Girls Club.

Swoon
DTCetc Score
79
out of 100
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In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

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The story

Swoon, founded in 2015 by Jen and Cristina, is a brand that offers a delicious, healthier alternative to traditional lemonades and iced teas. Their mission is to change the notion that zero-sugar drinks are flavorless and that living a healthy lifestyle means missing out entirely. Swoon's innovative process leverages the natural sweetness of monk fruit to bring the flavors we all love to life. Their products are 100% natural and use the best-tasting sugar alternatives. Swoon is not just about offering tasty drinks, but also about reducing sugar consumption for today's youth. They have partnered with the Madison Square Boys & Girls Club to provide their Clubhouses and Food Pantries with Swoon, and for every case of Swoon Lemonade sold online, they donate one can to the Madison Boys & Girls Club. Swoon is a brand that offers a delicious and healthier way to enjoy your favorite drinks while making a positive impact on the community.

Who shops at Swoon

Swoon patrons are health-conscious consumers looking for delicious, zero-sugar alternatives to traditional lemonades and iced teas. They appreciate the brand's use of natural ingredients and its commitment to reducing sugar consumption and giving back to the community.

Swoon
100%
Direct-to-consumer
CPG
Category
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The DTCetc bottomline

79
/100
Overall score
Quality75
Sustainability80
Value for money70
Category
CPG
Style
Health-conscious
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What customers say

Customers love
  • Customers love the flavors and packaging of Swoon products.
  • Many people enjoy the taste of Swoon's zero-sugar lemonades, even those who typically prefer sugary drinks.
  • The canned lemonades and peach iced tea are described as delicious and refreshing.
  • Customers appreciate the versatility of Swoon mixers and the fact that each bottle includes easy recipes to mix with your favorite liqueur.
  • Reviewers are impressed by the lack of an aftertaste in Swoon's sugar-free drinks, particularly the ginger lemonade.
  • The use of monk fruit as a sweetener is praised for being safe for diabetics and not too sweet.
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Popular products

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Swoon shipping policy

Free shipping

Swoon offers free shipping to the contiguous 48 states. However, if customers are located in Hawaii, Alaska, or Canada, they will have to pay an additional shipping fee.

Swoon return policy

Swoon has a return policy for products purchased on Amazon. They have partnered with Pharmapacks, an Authorized Seller of their products on Amazon, to fulfill orders. If a customer needs to return a product, they should reach out to Pharmapacks' Seller Support page for assistance. The customer should tap "Pharmapacks" where it says "Ships from and sold by Pharmapacks" on the Amazon product page, click "Ask a Question", and refer to their order number in their message. Swoon is happy to remedy any situation where a product is damaged, expired, or otherwise unsatisfactory. However, there is no information available on return restrictions or processing time. It is also unclear if any items cannot be returned.

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