Simplisafe

When it comes to home security, SimpliSafe has you covered. Rated the #1 home security system by The Verge and one of the "best home security systems" by Wirecutter, SimpliSafe protects over 3 million Americans day and night. Offering 24/7 professional monitoring with no contracts, SimpliSafe's advanced wireless equipment detects intruders in real-time, and sends help when you need it.

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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Simplisafe

Simplisafe is a home security company founded in 2006 by Chad and Eleanor Laurans that offers self-installed wireless security systems that are easy to use and affordable. Their products include security systems, outdoor and indoor cameras, smart locks, cellular connection, text and email alerts, and smoke and fire detection. Simplisafe's security systems are designed to protect homes from burglary, fire, and other emergencies. Simplisafe's wireless sensors are easy to install and don't require any drilling or wiring, making it a great option for renters or homeowners who want a flexible security solution. Simplisafe's smash-proof and power outage protection ensures that the system will stay active even if the power goes out or someone tries to destroy the system. Simplisafe is committed to providing reliable and affordable home security solutions for everyone.

Who Shops At Simplisafe

Simplisafe customers are individuals seeking easy-to-use, affordable home security solutions. They appreciate self-installed wireless security systems that protect their homes from burglary, fire, and other emergencies. Simplisafe's clientele likely consists of renters and homeowners who value flexible security options that require minimal installation effort and provide reliable, continuous protection.

What customers love about Simplisafe

Here's what shoppers have to say:
  • Simplisafe offers affordable hardware with reasonable monthly monitoring fees.
  • No contract is required for their services.
  • Quick and easy installation process.
  • Both cellular and Wi-Fi connectivity options are available, with the latter being optional.
  • The brand is integrated with both Alexa and Google Assistant, making it easy to control the security system using only your voice.
  • Installation can be done as a DIY project or by a professional.
  • The SimpliSafe app allows for easy remote control of the system and live streaming of footage on both iPhone and Android devices.
Cons
  • The Simplisafe indoor camera may not meet everyone's expectations.
  • Apple HomeKit users may need to look elsewhere for a compatible security system.
  • Customers in colder climates may need to consider the temperature limitations of Simplisafe cameras.
  • Smart home enthusiasts may find the system's compatibility options to be lacking.
  • The Simplisafe system is designed with simplicity in mind, which may not appeal to those seeking advanced features.
  • The base station siren may not be as loud as some customers would prefer.
  • The quality of Simplisafe cameras may not be the best on the market.
  • Those who require multiple logins may need to consider alternative security systems.

Simplisafe's Shipping Policy

Simplisafe offers shipping to both the United States (including Alaska and Hawaii) and Canada. Shipping is free for orders over $100, and expedited shipping is available for an additional fee. Most orders are shipped within 1-2 business days, and customers can track their order status through their Simplisafe account. Simplisafe also offers a 60-day money-back guarantee for all of their products, allowing customers to return their purchase for a refund within 60 days of purchase. Additionally, Simplisafe provides a three-year product warranty for all of their products, covering any defects or malfunctions that occur during normal use.

Simplisafe's Return Policy

Simplisafe offers a 60-day return policy for their home security systems. Customers can try the system in their home without the need for drilling or tools. If not fully satisfied, customers can return the system for a full refund, with Simplisafe covering the return shipping costs. However, returns are only accepted for products purchased directly from the Simplisafe website or through a Simplisafe representative. It usually takes 1-3 business days for funds to appear back in the customer's account after the return is processed.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
75
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100
This brand offers products that are on the pricey side.
Quality Score
72
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100
This brand offers products that are on the pricey side.
DTCetc Score
77
/
100
This brand offers products that are on the pricey side.
Target Audience

Affordable, easy, reliable

Stereotype

Practical

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80
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Sustainability Score
75
/
100
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Quality Score
72
/
100
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DTCetc Score
77
/
100
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Simplisafe on Socials

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Simplisafe (@Simplisafe) • Instagram photos and videos

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Ring

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