Serena and Lily

Serena and Lily is a home decor and furniture brand founded in 2003 by Serena Dugan and Lily Kanter. Our range of furnishings and accessories, from rugs and pillows to lighting and art, have been featured in publications such as Vogue, Business Insider, and Home Beautiful, and can be found in stores across the US and Canada.

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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Serena and Lily

Serena and Lily is a home decor and furniture brand founded in 2003 by Serena Dugan and Lily Kanter. The company offers a wide range of furnishings and accessories, such as rugs, pillows and throws, lighting, and art, to brighten up any home. The brand has gained attention from publications such as Vogue, Business Insider, and Home Beautiful, and has stores all across the US and Canada. Serena and Lily also offers free shipping and free returns for all bedding, as well as installment payment plans via Affirm.

Who Shops At Serena and Lily

Serena and Lily attracts a diverse range of customers who are interested in stylish, high-quality home decor and furniture. The brand appeals to those who appreciate well-designed, comfortable living spaces and are looking to create a beautiful and inviting home environment. Customers may include homeowners, interior designers, and anyone interested in upgrading their living space with unique and eye-catching furnishings and accessories. The brand's recognition in publications such as Vogue, Business Insider, and Home Beautiful also attracts customers who value staying up-to-date with the latest trends and styles in home decor.

What customers love about Serena and Lily

Here's what shoppers have to say:
  • Serena and Lily has an incredibly chic and current aesthetic, with a clean and delightful website.
  • All the items are of very high quality and look stunning in the home.
  • Customers have loved all rugs purchased from them.
  • The perfect elegant coastal style is available, which is far from tacky.
Cons
  • The quality of Serena and Lily's products is inconsistent.
  • Customer service can be slow to respond and unhelpful.
  • Prices are higher than comparable brands.

Serena and Lily's Shipping Policy

Serena and Lily offers a variety of delivery options for domestic customers, with shipping costs ranging from $10-$229 for standard delivery and $25-$330 for 2nd day delivery. If your order totals over $4,000, your shipping fees will be 6% for standard and 10% for 2nd day. Delivery times for standard orders range from 7-10 business days if the items are in stock, or 2-4 weeks if not. Hawaii and Alaska have their own shipping prices and delivery windows.For international customers, Serena and Lily only ships to Canada. Small packages will be shipped via FedEx International and will be subject to a 15% shipping and handling fee, with delivery normally taking around 3 weeks. Large packages will be shipped via White Glove Delivery, and will also be subject to a 15% shipping and handling fee, as well as a 20% brokerage fee, import taxes, and duties. Delivery time for standard items is 6 weeks, or 16 weeks for custom items.

Serena and Lily's Return Policy

Serena and Lily's return policy allows customers to receive a refund on their purchases within 30 days of receipt, as long as they contact customer care or their local design shop to obtain a return authorization. Bedding and mattresses can be returned for a full refund within 60 days. However, gift certificates, fabric swatches, fabric yardage, opened wallpaper, wallpaper swatches, art collection, nursery cribs, and lighting or hanging items that were installed are not eligible for returns or cancellations. Custom orders are also non-refundable. Customers should ship items back to receive a refund, with fees varying depending on the service chosen. It typically takes the company up to 10 business days to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
88
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100
This brand offers products that are on the pricey side.
Target Audience

Luxury Homeowners

Stereotype

Chic

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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
88
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100
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Serena and Lily on Socials

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