Safely

Safely is the plant-powered cleaning brand for eco-conscious individuals who want to replace harsh chemicals with safe, thoughtfully chosen formulas. Their custom scents, Rise and Spring, smell amazing and won't resemble traditional cleaning products. Clean without gloves!

Specialty
Socials
87
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Clean
Celebrity Endorsed
Female Founder

DTCetc’s Take

About Safely

Safely is a plant-powered cleaning brand founded by two supermoms on a mission to remove harsh chemical cleaning products from American homes. The brand offers powerful formulas that are safe and thoughtfully chosen, free of stabilizers, sulfates, parabens, phthalates, dyes, and animal byproducts. Safely harnesses the power of natural surfactants instead of harsh chemicals for a squeaky clean that is gentle enough to use on every surface of your home. The brand's two custom scents, Rise and Spring, were created by some of the best candle and perfume makers in the world, providing a fragrance that smells amazing and doesn't resemble traditional cleaning products. Safely promises to keep it clean, so customers can even skip the gloves while cleaning.

Who Shops At Safely

Safely customers are environmentally conscious individuals who want to replace harsh chemical cleaning products in their homes with plant-powered, eco-friendly alternatives. They appreciate safe, thoughtfully chosen formulas that are free of harmful ingredients and value the brand's commitment to creating fragrances that don't resemble traditional cleaning products. Safely's clientele likely consists of people who desire effective cleaning solutions that are gentle on their home surfaces and safe for their families.

What customers love about Safely

Here's what shoppers have to say:
  • The product smells amazing and works well with just a small amount
  • Safely offers a wide variety of household cleaning products that are organic and natural
  • The products are formulated without toxic ingredients like sulfates, parabens, artificial dyes, or stabilizers
  • The refillable bottle program is a great initiative to reduce waste
  • The products are pet and child safe and gentle on skin, eliminating the need for gloves
  • The ingredients are simple and plant-based, with every ingredient listed on the website
  • Subscribing to the products saves 10% on each order
  • The return policy allows for returns at any time, with no deadline specified
  • Customers love the clean and fresh smell of the products
Cons
  • Customer service could be improved.
  • Some customers have had difficulty with returns and refunds.
  • There have been occasional issues with product quality.
  • International shipping is not available.
  • Delivery times have been inconsistent for some customers.

Safely's Shipping Policy

Safely is a brand that ships throughout the United States. Shipping costs are automatically calculated during checkout and we offer free shipping on orders over $45. Orders are typically processed within 2-5 business days and delivery can be expected within 7-10 business days via FedEx.

Safely's Return Policy

Safely's return policy is customer-friendly and hassle-free. Customers who wish to return a purchased item can contact the brand's customer service team at hello@getsafely.com. The team will take care of the rest of the process.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
87
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious families

Stereotype

Environmentalist

Pricing Rating
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70
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
87
/
100
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Safely on Socials

View this profile on Instagram

Safely (@Safely) • Instagram photos and videos

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