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Rooted
Rooted offers affordable, homegrown plants and educational content to reconnect people with nature and improve their mental, emotional, and physical health. With free shipping and three NYC stores, they put their customers first.
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DTCetc’s Take
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Rooted was founded in 2018 by Ryan and Kay with a mission to reconnect people to nature. They believe that having greenery in your space can positively impact your mental, emotional, and physical health. Rooted offers a one-stop shop for affordable plants that are homegrown at their greenhouse and shipped for free. They also provide fresh and educational content to guide customers on their plant journey. Rooted started by throwing "plant parties" out of their Brooklyn apartment and personally delivering plants by hand. Since then, they have opened three stores across NYC and moved 100% of their services online. Rooted promises to continuously work towards their mission and put their customers first.
Rooted customers are individuals who appreciate the positive impact of greenery in their living and working spaces. They value affordable, homegrown plants and free shipping, as well as educational content to guide them in their plant care journey. Rooted's clientele likely consists of people who want to reconnect with nature, improve their mental, emotional, and physical well-being, and create a more inviting atmosphere in their homes or offices.
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Here's what shoppers have to say:
- Healthy and carefully packaged plants
- Excellent customer service
- The brand takes pride
- The packaging is fun
- Customers in UAE gave high rating
Cons
- Plants are overpriced
- One plant had mealybugs
- Some plants arrived heavily damaged
- Customer service was not great
- Disclaimer about damaged plants not clear
Rooted is a brand that ships anywhere in the contiguous US (48 states) but does not currently offer international shipping. Orders are typically shipped within 2-4 days of being placed, with the aim to get them out sooner. However, the brand does not fulfill orders on national holidays. Plants are shipped from their greenhouse in Florida and delivery may take between 3-5 business days depending on the destination. Shipping cost varies based on distance traveled and total cart size, starting at $4. Orders over $85 ship free, excluding third party merchandise. Shipping fees are non-refundable after a package has been dispatched. During inclement weather, shipments may be delayed for the safety of the plant.
Rooted, a plant brand, does not accept returns for plant orders as they believe that plants are like friends and should not be returned. However, if the plant or planter arrives damaged, customers should contact Rooted immediately with pictures of the damage to hello@heyrooted.com, and they will take care of the issue. The brand does not accept returns on accessories, supplies, or merchandise.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
60
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100
This brand offers products that are on the pricey side.
DTCetc Score
50
/
100
This brand offers products that are on the pricey side.
Target Audience
Nature-lovers, plant enthusiasts, wellness-seekers
Stereotype
Plant-lover
Pricing Rating
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Sustainability Score
50
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Quality Score
60
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100
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DTCetc Score
50
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100
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