Reel is the sustainable paper brand that's changing the game. Made with 100% tree-free fibers, biodegradable shipping materials, and plastic-free packaging, Reel is perfect for eco-conscious individuals who want to make a difference.

CPG Eco-conscious
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DTCetc Score 86 /100

In the wild

About Reel

Reel is a US-based direct-to-consumer brand that sells toilet paper, paper towels, facial tissues, trash bags, and storage bags. The company offers products in various formats including bamboo and recycled paper towel options.

Who Shops At Reel

For households seeking toilet paper, paper towels, and household paper products.

What Customers Love About Reel

  • Free shipping on all orders
  • Offers bamboo and recycled paper towel options
  • US-based company
  • Multiple product formats available (12, 24, and 48 count boxes)

Reel’s Shipping Policy

The website states free shipping on all orders. No additional shipping policy details are provided.

Reel’s Return Policy

Returns are not accepted for health and safety reasons. Refunds are only available within 30 days of delivery, not eligible on large orders, and limited to one refund per product on first orders (with the 48-ct toilet paper refunded at the 24-ct price). Customers can contact hello@reelpaper.com for damaged products or dissatisfaction.

Reel on Instagram

@reelpaper

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