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CPG — Eco-conscious

Reel

Reel is the sustainable paper brand that's changing the game. Made with 100% tree-free fibers, biodegradable shipping materials, and plastic-free packaging, Reel is perfect for eco-conscious individuals who want to make a difference.

Reel
DTCetc Score
86
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Reel is a US-based direct-to-consumer brand that sells toilet paper, paper towels, facial tissues, trash bags, and storage bags. The company offers products in various formats including bamboo and recycled paper towel options.

Who shops at Reel

For households seeking toilet paper, paper towels, and household paper products.

Reel
100%
Direct-to-consumer
CPG
Category
03

The DTCetc bottomline

86
/100
Overall score
Quality80
Sustainability88
Value for money70
Category
CPG
Style
Eco-conscious
04

What customers say

Customers love
  • Free shipping on all orders
  • Offers bamboo and recycled paper towel options
  • US-based company
  • Multiple product formats available (12, 24, and 48 count boxes)
05

Popular products

Shop the range ↗

Reel shipping policy

Free shipping

The website states free shipping on all orders. No additional shipping policy details are provided.

Reel return policy

30-day return window

Returns are not accepted for health and safety reasons. Refunds are only available within 30 days of delivery, not eligible on large orders, and limited to one refund per product on first orders (with the 48-ct toilet paper refunded at the 24-ct price). Customers can contact hello@reelpaper.com for damaged products or dissatisfaction.

06

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