Reel

Reel is the sustainable paper brand that's changing the game. Made with 100% tree-free fibers, biodegradable shipping materials, and plastic-free packaging, Reel is perfect for eco-conscious individuals who want to make a difference.

Category
CPG
Specialty
Socials
80
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Reel

Reel is a sustainable paper company founded in 2019 by co-founders Livio Bisterzo and Derin Oyekan. The company's mission is to create products that have a positive impact on people's lives and the planet. Reel Paper is made with 100% tree-free fibers, making it the most sustainable paper on the market. The company also uses biodegradable shipping materials and plastic-free packaging. Reel's vision is to address global challenges such as climate change, lack of sufficient resources, and food deserts by promoting conscious consumerism and sustainability. With Reel, customers can make a difference while enjoying high-quality, eco-friendly products.

Who Shops At Name

Reel customers are environmentally conscious individuals who prioritize sustainable, eco-friendly products. They appreciate the brand's commitment to creating tree-free paper and reducing plastic waste through biodegradable shipping materials and plastic-free packaging. Reel's clientele likely consists of people who want to make a positive impact on the planet while enjoying high-quality, sustainable products in their daily lives.

What customers love about Reel

Here's what shoppers have to say:
  • The brand Reel is eco-friendly, which is a positive feature for environmentally conscious consumers.
  • The products are high quality, which is an important factor for customers who want to invest in durable and long-lasting items.
  • The packaging is recyclable, which is a great feature for customers who want to reduce their environmental impact.
  • The branding is nice and aesthetic, which is a positive aspect for customers who appreciate visually appealing products.
  • The products are available in Target and online, which is a convenient feature for customers who prefer to shop in-store or online.
Cons
  • Reel is more expensive than some other brands on the market.
  • Some reviewers have found Reel to be less comfortable than other brands.
  • There are concerns about the quality of Reel's product compared to competitors.

Reel's Shipping Policy

Reel offers free shipping to all contiguous 48 United States through FedEx, UPS, USPS, OnTrac, or other local shipping carriers. Unfortunately, they do not ship internationally at this time. Orders typically arrive within a few days, with 90% of orders delivered within 3 days. Reel is currently paying to offset carbon emissions for their sea freight to Carbonfund.org, where they are allocated to third-party verified sustainability initiatives.

Reel's Return Policy

Reel does not currently accept returns. However, if a customer is unsatisfied with their toilet paper purchase for any reason, they can contact the company. Reel recommends donating the toilet paper to a local shelter or someone in need if possible.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
88
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
86
/
100
This brand offers products that are on the pricey side.
Target Audience

Eco-conscious consumers

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
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Sustainability Score
88
/
100
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Quality Score
80
/
100
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DTCetc Score
86
/
100
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Reel on Socials

View this profile on Instagram

Reel (@Reel) • Instagram photos and videos

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