Purple
Purple is a breakthrough in mattress technology: Talalay Latex, wrapped in a layer of high density foam, provides unparalleled comfort while eliminating pressure points and the feeling of being "stuck" to your mattress. Purple also offers an optional Healthy Back technology layer, Cooling and Heating Gel Foam. We believe that you shouldn't have to spend 20%+ of your life on a subpar mattress. That's why we offer free delivery, free returns, and a 100-night trial on all mattresses and pillows.

The story
Purple, founded over 30 years ago by two brothers in Utah, is a brand dedicated to creating innovative sleep solutions that help people feel and live better. Their unique GelFlex Grid technology sets them apart from traditional mattresses by providing both support and pressure relief simultaneously. The hyper-elastic material adapts to your body as you move, reducing pressure and preventing heat buildup. Purple believes that good sleep is essential to a better world and is committed to creating groundbreaking products, partnering with nonprofits, and sharing sleep tips to help people achieve restorative sleep. If you're looking for supportive comfort and a better night's sleep, Purple is the perfect choice for you.
Purple customers are individuals who value innovative sleep solutions and prioritize comfort and support in their mattresses. They appreciate the brand's unique GelFlex Grid technology, which offers pressure relief and support simultaneously. Purple's clientele likely consists of people who are looking for a better night's sleep and are willing to invest in cutting-edge products for their sleep environment.
The DTCetc bottomline
What customers say
- The California king Purple hybrid mattress is extremely comfortable and has made a world of difference for the reviewer.
- The Purple 3 mattress has been a tremendous help for a chronic pain sufferer and is still the best thing they've ever bought for themselves.
- Purple is in the top percentile for quality pillows, cushions, and beds.
- Purple honors their guarantee and gives a full refund when a product is returned in excellent condition.
- Purple makes the best mattress ever and their use of Affirm credit makes it affordable.
Purple shipping policy
Purple offers shipping to the contiguous 48 states of the US, as well as Alaska and Hawaii for an additional charge. Unfortunately, they do not currently ship to US Territories. For Canadian customers, Purple has partnered with Sleep Country Canada to fulfill orders. International shipping is not yet available, but the brand is working to expand their shipping locations in the near future. Customers can sign up to receive updates on international shipping via the brand's website.
Purple return policy
100-day return window
Purple offers a 100-day return policy for their mattresses. Customers have 100 calendar days from the date of delivery to return their Purple mattress. However, Purple requires sleeping on the mattress for a minimum of 21 days to allow time for the body to adjust to better support. To be eligible for a return, the mattress must be clean and undamaged. The company will refund the full product price of the mattress less the value of any discount, interest accrued, and shipping charges.