Purple

Purple is a breakthrough in mattress technology: Talalay Latex, wrapped in a layer of high density foam, provides unparalleled comfort while eliminating pressure points and the feeling of being "stuck" to your mattress. Purple also offers an optional Healthy Back technology layer, Cooling and Heating Gel Foam. We believe that you shouldn't have to spend 20%+ of your life on a subpar mattress. That's why we offer free delivery, free returns, and a 100-night trial on all mattresses and pillows.

Socials
70
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Purple

Purple, founded over 30 years ago by two brothers in Utah, is a brand dedicated to creating innovative sleep solutions that help people feel and live better. Their unique GelFlex Grid technology sets them apart from traditional mattresses by providing both support and pressure relief simultaneously. The hyper-elastic material adapts to your body as you move, reducing pressure and preventing heat buildup. Purple believes that good sleep is essential to a better world and is committed to creating groundbreaking products, partnering with nonprofits, and sharing sleep tips to help people achieve restorative sleep. If you're looking for supportive comfort and a better night's sleep, Purple is the perfect choice for you.

Who Shops At Name

Purple customers are individuals who value innovative sleep solutions and prioritize comfort and support in their mattresses. They appreciate the brand's unique GelFlex Grid technology, which offers pressure relief and support simultaneously. Purple's clientele likely consists of people who are looking for a better night's sleep and are willing to invest in cutting-edge products for their sleep environment.

What customers love about Purple

Here's what shoppers have to say:
  • The California king Purple hybrid mattress is extremely comfortable and has made a world of difference for the reviewer.
  • The Purple 3 mattress has been a tremendous help for a chronic pain sufferer and is still the best thing they've ever bought for themselves.
  • Purple is in the top percentile for quality pillows, cushions, and beds.
  • Purple honors their guarantee and gives a full refund when a product is returned in excellent condition.
  • Purple makes the best mattress ever and their use of Affirm credit makes it affordable.
Cons
  • The mattress may not provide adequate support over time, leading to discomfort and potential back pain.
  • Some users have reported impressions forming on the mattress after a short period of use.
  • The warranty may be difficult to claim and may not provide adequate compensation for issues with the mattress.
  • Long-term durability may be a concern, with some users needing to replace the mattress after only a few years.
  • Overall, the brand may not meet expectations for quality and support.

Purple's Shipping Policy

Purple offers shipping to the contiguous 48 states of the US, as well as Alaska and Hawaii for an additional charge. Unfortunately, they do not currently ship to US Territories. For Canadian customers, Purple has partnered with Sleep Country Canada to fulfill orders. International shipping is not yet available, but the brand is working to expand their shipping locations in the near future. Customers can sign up to receive updates on international shipping via the brand's website.

Purple's Return Policy

Purple offers a 100-day return policy for their mattresses. Customers have 100 calendar days from the date of delivery to return their Purple mattress. However, Purple requires sleeping on the mattress for a minimum of 21 days to allow time for the body to adjust to better support. To be eligible for a return, the mattress must be clean and undamaged. The company will refund the full product price of the mattress less the value of any discount, interest accrued, and shipping charges.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
60
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100
This brand offers products that are on the pricey side.
Quality Score
70
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100
This brand offers products that are on the pricey side.
DTCetc Score
67
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100
This brand offers products that are on the pricey side.
Target Audience

Innovative sleep seekers

Stereotype

Sleep-conscious

Pricing Rating
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Sustainability Score
60
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100
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Quality Score
70
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100
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DTCetc Score
67
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100
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Purple on Socials

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Purple (@Purple) • Instagram photos and videos

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CB2

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Chili Sleep

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Ettitude

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Parachute

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Rove Concepts

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Aeyla

Aeyla is a UK-based wellness brand that prioritizes natural solutions for sleep and stress. Their core belief, The Ripple of Good, guides their business as they give back to mental health charity partner, Young Minds, and protect 5 trees in the Amazon rainforest with every purchase. Their award-winning weighted blanket is a highlight of their product range.

Allswell

Allswell offers a selection of hybrid mattresses made up of quality innerspring coils and memory foam to make you feel like you're sleeping on heaven's clouds. Even better, we've found that we can charge less for our mattresses by selling directly online, and are able to use the savings to do more good by donating a mattress for every one purchased.

Aneski

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