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Purple
Purple is a breakthrough in mattress technology: Talalay Latex, wrapped in a layer of high density foam, provides unparalleled comfort while eliminating pressure points and the feeling of being "stuck" to your mattress. Purple also offers an optional Healthy Back technology layer, Cooling and Heating Gel Foam. We believe that you shouldn't have to spend 20%+ of your life on a subpar mattress. That's why we offer free delivery, free returns, and a 100-night trial on all mattresses and pillows.
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DTCetc Score
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DTCetc’s Take
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Purple, founded over 30 years ago by two brothers in Utah, is a brand dedicated to creating innovative sleep solutions that help people feel and live better. Their unique GelFlex Grid technology sets them apart from traditional mattresses by providing both support and pressure relief simultaneously. The hyper-elastic material adapts to your body as you move, reducing pressure and preventing heat buildup. Purple believes that good sleep is essential to a better world and is committed to creating groundbreaking products, partnering with nonprofits, and sharing sleep tips to help people achieve restorative sleep. If you're looking for supportive comfort and a better night's sleep, Purple is the perfect choice for you.
Purple customers are individuals who value innovative sleep solutions and prioritize comfort and support in their mattresses. They appreciate the brand's unique GelFlex Grid technology, which offers pressure relief and support simultaneously. Purple's clientele likely consists of people who are looking for a better night's sleep and are willing to invest in cutting-edge products for their sleep environment.
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Here's what shoppers have to say:
- The California king Purple hybrid mattress is extremely comfortable and has made a world of difference for the reviewer.
- The Purple 3 mattress has been a tremendous help for a chronic pain sufferer and is still the best thing they've ever bought for themselves.
- Purple is in the top percentile for quality pillows, cushions, and beds.
- Purple honors their guarantee and gives a full refund when a product is returned in excellent condition.
- Purple makes the best mattress ever and their use of Affirm credit makes it affordable.
Cons
- The mattress may not provide adequate support over time, leading to discomfort and potential back pain.
- Some users have reported impressions forming on the mattress after a short period of use.
- The warranty may be difficult to claim and may not provide adequate compensation for issues with the mattress.
- Long-term durability may be a concern, with some users needing to replace the mattress after only a few years.
- Overall, the brand may not meet expectations for quality and support.
Purple offers shipping to the contiguous 48 states of the US, as well as Alaska and Hawaii for an additional charge. Unfortunately, they do not currently ship to US Territories. For Canadian customers, Purple has partnered with Sleep Country Canada to fulfill orders. International shipping is not yet available, but the brand is working to expand their shipping locations in the near future. Customers can sign up to receive updates on international shipping via the brand's website.
Purple offers a 100-day return policy for their mattresses. Customers have 100 calendar days from the date of delivery to return their Purple mattress. However, Purple requires sleeping on the mattress for a minimum of 21 days to allow time for the body to adjust to better support. To be eligible for a return, the mattress must be clean and undamaged. The company will refund the full product price of the mattress less the value of any discount, interest accrued, and shipping charges.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
60
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100
This brand offers products that are on the pricey side.
Quality Score
70
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100
This brand offers products that are on the pricey side.
DTCetc Score
67
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100
This brand offers products that are on the pricey side.
Target Audience
Innovative sleep seekers
Stereotype
Sleep-conscious
Pricing Rating
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Sustainability Score
60
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100
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Quality Score
70
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100
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DTCetc Score
67
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100
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Brooklinen
Brooklinen offers high-quality, luxury bed sheets, pillows, comforters, and blankets delivered straight to your door. All our products are made with an indulgent cotton or linen blend that gets better with every wash—and designed to fit on your bed for life. We offer both a White Glove and Do-It-Yourself service in order to support every type of lifestyle.
Speciality
Casper
Casper was founded with a bold view on sleep: everyone deserves to have a comfortable night's rest. Their award-winning mattress and sheets have been crafted to give you the best night you've ever had, and their customer service will take care of you, whether it's day or night.
Speciality
CB2
CB2 is a modern furniture and home decor brand, and is the sister brand of Crate & Barrel. The furniture and home goods brand is known for their fresh, fun, and playful approach to home decor. In addition to furniture for every room in the house, they also carry a selection of unique kitchenware and home decor items, including lighting, art, and accessories. With their signature urban twist, CB2's products are often designed with small spaces and city living in mind, and their prices make it possible to decorate a first apartment with style.
Speciality
Chili Sleep
Created by sleep experts for the perfect sleep environment, ChiliSleep™ cooling mattress pad and weighted blanket helps you experience a refreshing night of sleep that will leave you feeling well rested every morning. Our products, designed in California, are built to last.
Speciality
Ettitude
Ettitude is a sustainable bamboo textile company specializing in luxury bedding and bath products. We believe that luxury should be sustainable, seamless to the user, and absolutely fabulous. Organic bamboo fabric has been used in Asia for thousands of years. It is a natural fiber that shares the feel of silk without being as shiny or slick, and gets softer with every wash. All of our products are extremely soft, vegan friendly, and eco friendly. These features, along with our luxurious designs ensure Ettitude's place in the future of home living!
Speciality
Parachute
Parachute makes it easier to shop for everything you need to feel at home. The collections are carefully curated and combine the finest materials, expert craftsmanship and on-trend design into beautiful furniture, bedding, bath linens, decor and more.
Speciality
Rove Concepts
Rove Concepts is a furniture and home decor company that was founded in the Pacific Northwest in 2011 with a focus on modern, sophisticated design and quality craftsmanship. They handcraft the majority of their furniture in an artisan workshop and use eco-friendly materials sourced from top regions around the world. Rove Concepts is known for their attention to detail and commitment to sustainability, and they offer high-quality products at affordable prices. In addition to their furniture, they also offer a range of home decor items to add a touch of luxury and style to any space. Their mission is to help people create inspired lifestyles through beautiful, thoughtfully designed products.
Speciality
Aeyla
Aeyla is a UK-based wellness brand that prioritizes natural solutions for sleep and stress. Their core belief, The Ripple of Good, guides their business as they give back to mental health charity partner, Young Minds, and protect 5 trees in the Amazon rainforest with every purchase. Their award-winning weighted blanket is a highlight of their product range.
Speciality
Allswell
Allswell offers a selection of hybrid mattresses made up of quality innerspring coils and memory foam to make you feel like you're sleeping on heaven's clouds. Even better, we've found that we can charge less for our mattresses by selling directly online, and are able to use the savings to do more good by donating a mattress for every one purchased.
Speciality
Aneski
Indulge in the ultimate cotton experience with Aneski. Their premium extra-long-staple cotton is used to create luxurious bedding sets and comfortable loungewear, all crafted with a commitment to quality and attention to detail.
Speciality
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