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Primary Goods
Our primary goal is to help people sleep better. We do this by producing high quality, health friendly mattresses and bedding products.
90
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100
DTCetc Score
Brand Tags
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DTCetc’s Take
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Primary Goods is a brand that was founded in 2015 by founders Zach and Ryan. They offer a range of high-quality bedding products that aim to make your life more manageable, beautiful, and fun. Primary Goods believes in an intense research-backed approach as the foundation of every piece of content they publish, ensuring that they only recommend products that are worth the price. They are committed to maintaining 100% editorial independence and honesty, even for affiliate-linked or sponsored products. The brand also strives to promote products that are non-toxic and harmful to the environment. Primary Goods is dedicated to crafting a meaningfully diverse and inclusive space for all people, with a minimum of 25% of their content featuring brands with founders and owners from underrepresented groups. With Primary Goods, customers can trust that they are getting high-quality products that are both stylish and sustainable.
Primary Goods customers are individuals who value high-quality bedding products designed to make their lives more manageable, beautiful, and fun. They appreciate the brand's research-backed approach and commitment to maintaining editorial independence and honesty. Primary Goods' clientele likely consists of people looking for stylish and sustainable bedding products while supporting a brand that promotes diversity and inclusion.
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Primary Goods offers domestic and international shipping options. For orders within Pakistan, a flat fee of PKR 99 will be charged and delivery usually takes 3-5 business days after the order has shipped out. Processing time can take up to 2 days and delivery may take longer in remote areas. The brand does not ship to P.O Boxes. For international orders, shipping is done through DHL and delivery takes 8-10 business days after the order has shipped out. Processing time can take up to 2 days and does not include weekends and holidays.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
89
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100
This brand offers products that are on the pricey side.
Target Audience
Stylish, sustainable, diverse
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
90
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100
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DTCetc Score
89
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100
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Speciality
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