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Pluto
Pluto's innovative hybrid design combines foam and plush for a personalized sleep experience. With breathable, temperature-regulating materials, this affordable brand offers unmatched comfort and support.
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100
DTCetc Score
Brand Tags
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DTCetc’s Take
Popular Products
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Pluto is a pillow brand that believes in providing customized, comfortable, and affordable pillows for everyone. The brand offers a patented hybrid design that combines a foam inner core with an outer plush pillow, both tailored to the individual's profile. Pluto's pillows are made with innovative materials that are breathable, temperature-regulating, and bounce back, ensuring a good night's sleep. The brand's products are designed for the future, inspired by the past, and crafted with a human touch. With Pluto, customers can experience a personalized and comfortable sleep that is unmatched by any other pillow brand.
Pluto customers are individuals who prioritize comfort and customization when it comes to their sleep experience. They appreciate the brand's patented hybrid pillow design, which is tailored to their individual profile. Pluto's clientele likely consists of people who value innovative materials, breathability, temperature regulation, and personalized comfort, ensuring a restful night's sleep.
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Here's what shoppers have to say:
- This pillow stays cool.
- The customized composition of the pillow is surprising and impressive.
- Can improve sleeping
- The Pluto pillow helped alleviate severe neck pain.
- The Pluto pillow is the most supportive and comfortable compared to other high-end pillows.
- The customer service is responsive, kind, and efficient.
- The pillow is soft and maintains its shape despite heavy heads and weird sleeping positions.
Cons
- The quality of the pillow does not meet expectations
- The pillow does not provide adequate support for some users
- Some users experience discomfort while using the pillow
Pluto offers a 125-night trial period for all of their products, including their pillows. If a customer decides within those 125 nights that the pillow is not for them, they can process a return and receive a full refund. The company will assist the customer in processing the return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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85
This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
67
/
100
This brand offers products that are on the pricey side.
Target Audience
Comfort-seekers personalized sleepers innovative dreamers
Stereotype
Comfort-seekers
Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
90
/
100
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DTCetc Score
67
/
100
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Allswell
Allswell offers a selection of hybrid mattresses made up of quality innerspring coils and memory foam to make you feel like you're sleeping on heaven's clouds. Even better, we've found that we can charge less for our mattresses by selling directly online, and are able to use the savings to do more good by donating a mattress for every one purchased.
Speciality
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