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CPG — Health-conscious

Platejoy

Clean Eating Meal Plans from PlateJoy. We take all the guesswork out of meal planning and cooking with these chef-inspired 7-day programs for weight loss and overall health. They combine fresh, simple ingredients to create delicious recipes that you can easily follow in your own kitchen.

DTCetc Score
68
out of 100
01

The story

Platejoy is a personalized meal plan service founded in San Francisco in 2012 by MIT neuroscience student Christina Bognet. The brand offers a flexible meal plan service that provides weekly recipes and grocery lists tailored to individual needs. Platejoy follows evidence-based medical advice for safe weight loss and healthy daily eating. The brand aims to help individuals achieve optimal health and wellbeing through personalized nutrition. Platejoy offers a customizable experience that accommodates dietary restrictions and preferences, and offers recipes covering a variety of cuisines. The brand has gained recognition from various media outlets and is suitable for individuals, couples, and families. Platejoy is a valuable service that has helped many customers in multiple ways, including teaching them food management, encouraging healthier eating habits, and saving time and money.

Who shops at Platejoy

Platejoy would be useful for customers who are looking for a personalized meal plan service that accommodates their dietary restrictions and preferences. These customers are interested in healthy and balanced meals that are backed by scientific evidence and created by nutritionists. They may also be looking to save time and money on grocery shopping while still having control over their shopping. Customers who are looking to lose weight or manage their food intake would also find Platejoy useful, as the service offers controlled portions and plans for weekly meals. These customers are likely to be tech-savvy and comfortable using mobile apps to manage their meal plans. When making a purchase, these customers look for flexibility and customization, as well as evidence-based advice and cost-efficiency. They may also value convenience and time-saving features, such as mobile grocery lists and optional grocery deliveries.

100%
Direct-to-consumer
CPG
Category
02

The DTCetc bottomline

68
/100
Overall score
Quality68
Sustainability50
Value for money45
Category
CPG
Style
Health-conscious
03

What customers say

Customers love
  • Personalized Meal Plans
  • Grocery List Simplification
  • Affordability
  • Sustainability

Platejoy shipping policy

We don't have any information on Platejoy's shipping policy at this time.

Platejoy return policy

We don't have any information on Platejoy's return policy available at this time.

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