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Misen
Misen is a family of modern cooking tools designed to improve your experience in the kitchen. Its products, composed of high-quality materials like surgical stainless steel, are functional and thoughtfully crafted. Help Misen take its first step in revolutionizing the way we shop for cooking tools and support our KickStarter Campaign!
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DTCetc’s Take
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Misen is a New York-based brand founded in 2015 by Omar Rada that offers quality cookware at affordable prices. Misen's products are designed to be user-friendly and of top-notch quality, with 79k Instagram followers and Food Network chefs singing its praises. The brand has gained recognition for its no-nonsense tools, and Serious Eats acclaimed Misen for producing the "holy grail of chef's knives." Misen products are manufactured near Shanghai, and the company is committed to providing quality kitchen tools for all skill levels. The brand offers a wide range of cookware and kitchenware items, with no retail markups and rigorous quality testing. Misen also offers a free 60-day return policy and a lifetime warranty.
Customers who identify as foodies would find Misen useful as they are passionate about cooking and value high-quality kitchen tools. These customers are likely to be knowledgeable about different types of cookware and seek out products that are both functional and aesthetically pleasing. They may also be interested in trying out new recipes and techniques, and therefore require versatile and reliable kitchen tools.
Misen aligns with the values of foodie customers as the brand offers top-notch quality cookware at affordable prices. The brand's commitment to user-friendly design and rigorous quality testing ensures that customers can trust the products to perform well in the kitchen. Additionally, Misen's lifetime warranty demonstrates the brand's confidence in its products and commitment to customer satisfaction. Foodie customers who value quality and affordability in their kitchen tools would find Misen to be a great option.
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Here's what shoppers have to say:
- The knives have a nice grip, last for several years, and are great quality.
- Customers are pleased with the simplicity of the product and packaging.
- The chef's knife is sharp, has a good weight, and is easy to use and sharpen.
- Knives are affordable and compare well to expensive Japanese knives.
- The blue handle looks extra nice and the lack of a bolster makes it easy to sharpen the full length of the blade.
Cons
- The durability of some products is questionable.
- Some items require more maintenance than expected.
- Limited shipping options may be inconvenient for some customers.
- Some products may not be as useful as advertised.
- The sharpness of some knives may not last as long as desired.
Misen ships throughout the United States, but does not offer any international shipping. Delivery costs are calculated at checkout, and the company does not specify delivery times. Customers can track the delivery status of their Misen order using the tracking number in the shipping confirmation email they receive. There are no shipping prices, shipping costs, or shipping deals for purchases over a certain price.
Misen offers a 60-day return policy, with US customers having 10 days to ship the item back in order to receive a refund. To initiate a return, customers must email [email protected] and upon receiving the shipping label, the item must be shipped within 10 days. Shipping and handling charges are non-refundable and any items not returned within the 10 day timeframe will not be eligible for a refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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This brand offers products that are on the pricey side.
Quality Score
90
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This brand offers products that are on the pricey side.
DTCetc Score
74
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This brand offers products that are on the pricey side.
Target Audience
Home cooks
Stereotype
Foodie
Pricing Rating
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Sustainability Score
80
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Quality Score
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DTCetc Score
74
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