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GIR
GIR is a sustainable lifestyle brand founded by Samantha Rose in 2012, offering a variety of reusable, environmentally friendly straws, utensils, cookware, and bakeware. Its products are ethically sourced, BPA and BPS free, FDA and LFGB approved, and feature fun colors and patterns. They are also made with cosmetic grade and hypoallergenic materials and are dishwasher safe and durable. GIR has been featured in popular media outlets such as The New York Times, Eater, and AgriFarming.
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GIR is a kitchen tool brand founded by Samantha Rose in 2012. Based on the frustration of using standard, mediocre kitchen tools, Rose set out to create products that would "get it right" - hence the name GIR. The brand's flagship product is a spatula made from a single piece of silicone, solving common problems like burning wooden handles and warping in the dishwasher. Since then, GIR has expanded its product line to include tongs, mashers, peelers, and more, all with the same commitment to quality and innovation. With a focus on reimagining kitchen tools, GIR is perfect for anyone looking for high-quality, reliable products that make cooking easier and more enjoyable.
GIR appeals to home cooks and culinary enthusiasts who seek reliable, innovative, and durable kitchen tools. These shoppers prioritize quality over quantity, opting for items that offer long-lasting functionality over quick-fix solutions. They appreciate practical design enhancements, like GIR's single piece silicone tools, that solve common kitchen irritations such as heat damage or dishwasher warping. These customers often take joy in the act of cooking, treating it as a creative endeavor or even a therapeutic pastime, and therefore value tools that elevate their culinary experience. GIR shoppers believe in the brand's mission to "get it right," seeing the kitchen not just as a functional space but a hub for innovation, enjoyment, and the art of preparing food.
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Here's what shoppers have to say:
- Simple, but incredibly effective tools for the kitchen
- The colors are so bright and unique.
- The products are amazing quality and have held up amazingly after being washed in the dishwasher.
- Beautiful colors and great quality.
- Easy to use, clean, and come in fun colors.
- Perfect housewarming gift.
- Simple, minimal designs that look great but also have very high performance.
- Super easy to clean and come in fun colors.
- Excellent quality and function.
Cons
- The spatula is not effective at scraping everything out of a bowl
- The spatula is stiff and inflexible, making it difficult to use for its intended purpose
- The silicone kitchen tools are prone to staining after just one use
- GIR is unresponsive to customer inquiries and requests for refunds
- The company's suggested cleaning methods are unrealistic and inconvenient
GIR currently ships within the United States, excluding Alaska and Hawaii. Unfortunately, they do not ship to P.O. boxes at this time. In-stock orders are typically fulfilled within 2-3 business days, and expedited shipping is available for orders placed within the contiguous United States, excluding Alaska, Hawaii, and international orders. Selecting “Expedited Shipping (2 business days)” at checkout will allow for faster delivery. However, this offer is only applicable for in-stock items and not valid on previous purchases, special orders, gift cards, taxes, or sale items. GIR is working hard to mitigate fulfillment and shipping delays during the holiday season, so please allow extra time for orders to arrive.
GIR offers a 30-day return policy for unopened and unused items. To initiate a return, customers can start the process on their website, and GIR will provide a pre-paid and pre-addressed postage label. If an item is returned due to defect or any fault of the company, the purchase price will be refunded in full. It may take up to 10 business days for GIR to receive and process the return, with an additional 2-7 business days for the refund to reflect on the account statement. However, GIR's reusable face mask kits and filters cannot be refunded, returned, or exchanged due to the unique nature of the COVID-19 pandemic. If a product arrives damaged, customers can contact GIR at gir@patternbrands.com for a replacement.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
95
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100
This brand offers products that are on the pricey side.
DTCetc Score
85
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100
This brand offers products that are on the pricey side.
Target Audience
Innovative home cooks.
Stereotype
Foodie
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
95
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100
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DTCetc Score
85
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100
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CB2
CB2 is a modern furniture and home decor brand, and is the sister brand of Crate & Barrel. The furniture and home goods brand is known for their fresh, fun, and playful approach to home decor. In addition to furniture for every room in the house, they also carry a selection of unique kitchenware and home decor items, including lighting, art, and accessories. With their signature urban twist, CB2's products are often designed with small spaces and city living in mind, and their prices make it possible to decorate a first apartment with style.
Speciality
Rove Concepts
Rove Concepts is a furniture and home decor company that was founded in the Pacific Northwest in 2011 with a focus on modern, sophisticated design and quality craftsmanship. They handcraft the majority of their furniture in an artisan workshop and use eco-friendly materials sourced from top regions around the world. Rove Concepts is known for their attention to detail and commitment to sustainability, and they offer high-quality products at affordable prices. In addition to their furniture, they also offer a range of home decor items to add a touch of luxury and style to any space. Their mission is to help people create inspired lifestyles through beautiful, thoughtfully designed products.
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Soho Home
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4Patriots
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696 Nyc
696 Nyc offers a thoughtfully curated collection of handcrafted ceramics and vessels by Japanese craftsmen, celebrating the daily ritual of sharing a meal with loved ones. Each object is sustainably produced, honoring tradition and local arts.
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A Good Company
A Good Company is a Swedish eco-friendly lifestyle brand founded by Anders Ankarlid in 2018 with a mission to reduce their environmental impact and help people make more conscious decisions about what they buy. They provide quality essentials made from recycled materials and partner with WeForest to plant new trees in Zambia.
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Aarke
Aarke is a Swedish brand founded in 2013 by Jonas Groth and Carl Ljungh, dedicated to elevating everyday essentials with a touch of grandeur. Their award-winning Carbonator has become a global success, and Aarke now offers a curated selection of water carbonators, water purifiers, CO2 exchanges, and accessories. Customers can enjoy a sense of sophistication with their daily hydration and can take advantage of free shipping on orders over $50.
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Abbio
Abbio is the perfect kitchenware brand for those who value community and creating lasting memories around the dinner table. Their simple yet functional collection offers world-class quality at affordable prices.
Speciality
Acid League
Acid League is a science-driven brand reinventing vinegar and offering living vinegars, vinaigrettes, hot sauces, and condiments. Their focus on flavor and gut health appeals to those who value experimentation in the culinary world.
Aerin Perfume
Aerin is a luxury lifestyle brand founded in 2012 by beauty legend Estée Lauder's granddaughter, Aerin Lauder. It offers a wide selection of beauty products, fragrances, fashion items, and more with aesthetically pleasing packaging, available in retail stores worldwide.
Speciality
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