GIR

GIR is a sustainable lifestyle brand founded by Samantha Rose in 2012, offering a variety of reusable, environmentally friendly straws, utensils, cookware, and bakeware. Its products are ethically sourced, BPA and BPS free, FDA and LFGB approved, and feature fun colors and patterns. They are also made with cosmetic grade and hypoallergenic materials and are dishwasher safe and durable. GIR has been featured in popular media outlets such as The New York Times, Eater, and AgriFarming.

Socials
95
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About GIR

GIR is a kitchen tool brand founded by Samantha Rose in 2012. Based on the frustration of using standard, mediocre kitchen tools, Rose set out to create products that would "get it right" - hence the name GIR. The brand's flagship product is a spatula made from a single piece of silicone, solving common problems like burning wooden handles and warping in the dishwasher. Since then, GIR has expanded its product line to include tongs, mashers, peelers, and more, all with the same commitment to quality and innovation. With a focus on reimagining kitchen tools, GIR is perfect for anyone looking for high-quality, reliable products that make cooking easier and more enjoyable.

Who Shops At Name

GIR appeals to home cooks and culinary enthusiasts who seek reliable, innovative, and durable kitchen tools. These shoppers prioritize quality over quantity, opting for items that offer long-lasting functionality over quick-fix solutions. They appreciate practical design enhancements, like GIR's single piece silicone tools, that solve common kitchen irritations such as heat damage or dishwasher warping. These customers often take joy in the act of cooking, treating it as a creative endeavor or even a therapeutic pastime, and therefore value tools that elevate their culinary experience. GIR shoppers believe in the brand's mission to "get it right," seeing the kitchen not just as a functional space but a hub for innovation, enjoyment, and the art of preparing food.

What customers love about GIR

Here's what shoppers have to say:
  • Simple, but incredibly effective tools for the kitchen
  • The colors are so bright and unique.
  • The products are amazing quality and have held up amazingly after being washed in the dishwasher.
  • Beautiful colors and great quality.
  • Easy to use, clean, and come in fun colors.
  • Perfect housewarming gift.
  • Simple, minimal designs that look great but also have very high performance.
  • Super easy to clean and come in fun colors.
  • Excellent quality and function.
Cons
  • The spatula is not effective at scraping everything out of a bowl
  • The spatula is stiff and inflexible, making it difficult to use for its intended purpose
  • The silicone kitchen tools are prone to staining after just one use
  • GIR is unresponsive to customer inquiries and requests for refunds
  • The company's suggested cleaning methods are unrealistic and inconvenient

GIR's Shipping Policy

GIR currently ships within the United States, excluding Alaska and Hawaii. Unfortunately, they do not ship to P.O. boxes at this time. In-stock orders are typically fulfilled within 2-3 business days, and expedited shipping is available for orders placed within the contiguous United States, excluding Alaska, Hawaii, and international orders. Selecting “Expedited Shipping (2 business days)” at checkout will allow for faster delivery. However, this offer is only applicable for in-stock items and not valid on previous purchases, special orders, gift cards, taxes, or sale items. GIR is working hard to mitigate fulfillment and shipping delays during the holiday season, so please allow extra time for orders to arrive.

GIR's Return Policy

GIR offers a 30-day return policy for unopened and unused items. To initiate a return, customers can start the process on their website, and GIR will provide a pre-paid and pre-addressed postage label. If an item is returned due to defect or any fault of the company, the purchase price will be refunded in full. It may take up to 10 business days for GIR to receive and process the return, with an additional 2-7 business days for the refund to reflect on the account statement. However, GIR's reusable face mask kits and filters cannot be refunded, returned, or exchanged due to the unique nature of the COVID-19 pandemic. If a product arrives damaged, customers can contact GIR at gir@patternbrands.com for a replacement.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
85
/
100
This brand offers products that are on the pricey side.
Target Audience

Innovative home cooks.

Stereotype

Foodie

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
85
/
100
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GIR on Socials

View this profile on Instagram

GIR (@GIR) • Instagram photos and videos

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