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Home & Garden — Eco-conscious

Frey

Frey is a natural laundry and personal care brand founded by brothers Leif and Erin Robert Frey in 2017. Their eco-conscious formulas are free from parabens, sulphates, and dyes, and are made in the US. For every order placed, they partner with Trees.org to plant a tree.

Frey
DTCetc Score
84
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Frey is a direct-to-consumer laundry and fabric care brand offering laundry detergent sheets, liquid detergent, dryer sheets, fabric softener, scent booster, and stain remover products.

Who shops at Frey

Consumers looking for laundry and fabric care products.

Frey
100%
Direct-to-consumer
Home & Garden
Category
03

The DTCetc bottomline

84
/100
Overall score
Quality90
Sustainability90
Value for money80
Category
Home & Garden
Style
Eco-conscious
Website
frey.com ↗
04

What customers say

Customers love
  • Offers a 30-day money back guarantee
  • Free shipping on orders $75 or more
  • Ultra concentrated laundry detergent sheets available
  • Bundle and save options available
05

Popular products

Shop the range ↗

Frey shipping policy

Free shipping over $75

Free shipping is applied on orders $75 or more. Shipping costs are calculated at checkout for orders under $75.

Frey return policy

30-day return window

Returns are accepted within 30 days of purchase if items are unused, in original condition, and in original packaging. A receipt or proof of purchase is required. Partial refunds may be granted for items not in original condition, damaged, missing parts, or returned more than 30 days after delivery.

06

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