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Freshly is a meal delivery service that was founded in 2012 by Michael Wystrach and Carter Comstock in New York City. The brand offers balanced, pre-cooked meals made from whole, healthy foods that are never frozen. Freshly has gained popularity among individuals who are looking for healthy and convenient meal options without the worry of overbuying or waste. The meals are gluten-free, soy-free, and dairy-free, catering to those with intolerances and allergies. Freshly's meals make it easier for people to consume vegetables, as the company makes sneaky swaps with veggies like spiralized vegetable noodles and cauliflower rice. The brand offers flexible subscription terms, allowing customers to skip up to three weeks or cancel anytime. Freshly has a rotating menu, always offering something new, and has banned 85+ ingredients. The brand was recently acquired by Nestle in 2020, but the service remains affordable and wholesome, delivering freshly prepared meals around the country.
Freshly would be useful for busy individuals who prioritize convenience and healthy eating. These customers are looking for pre-made, fresh, and nutritious meals that are properly portioned and ready to heat up quickly. They may have dietary restrictions such as gluten-free, soy-free, and dairy-free, and appreciate a variety of meal options each week. They also value sustainability and may be interested in companies that use recyclable packaging and minimize food waste. These customers are willing to pay an average of $8-$12 per dish for quality and taste.
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Here's what shoppers have to say:
- Tasty and flavorful meals
- Similar in taste to home cooking
- Food arrives on time
- Good quality food
Cons
- Delivery delays and missing meals
- Food can be bland and mushy
- Some sauces have an odd taste
Freshly offers a meal delivery service that delivers fresh, never frozen meals straight to customers' doors. The brand's packaging is recyclable, reducing food waste. Freshly has a flexible subscription model that allows customers to skip up to three weeks. The brand offers a range of meals per week for lunch and dinner, with options for 4, 6, 8, 10, or 12 meals, averaging at $8-$12 per dish. Freshly's meals are available to customers across the US, but there is no information available on international shipping. The brand does not offer any shipping deals for purchases over a certain price.
Freshly's return policy is not explicitly stated in the available summaries. At this time, we do not have information on how customers can return purchased items or any time limits or restrictions on returns. It is recommended that customers contact Freshly's customer service for more information on returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
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This brand offers products that are on the pricey side.
Quality Score
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This brand offers products that are on the pricey side.
DTCetc Score
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This brand offers products that are on the pricey side.
Target Audience
Busy health-conscious individuals
Stereotype
Health-conscious
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Blue Apron
Blue Apron Inc., founded in 2012, is a service that delivers ingredients and recipes to create home-cooked meals. Customers choose the number of recipes they want each week, choose their preferred delivery days, and put in their orders online. The company was created by Matt Salzberg, Ilia Papas and Russ Jen in New York City and is now headquartered in New York as well as Jersey City, NJ.
Speciality
Daily Harvest
A daily smoothie delivery service where we start with seasonal fruits and vegetables, farm-frozen to lock in nutrients and flavor. Every member of the Daily Harvest team has a passion for food. We're excited to deliver our community delicious, whole, real food that's good for them.
Speciality
Huel
Huel is a nutritionally complete food, so all you need to sustain yourself is Huel and water. It is made with easily obtained ingredients in the U.K. It is a ready-to-drink meal alternative designed to be a wholesome, convenient way of eating for anyone looking to improve their health and fitness regime.
allplants
allplants is a vegan meal delivery service founded in 2016 by brothers Jonathan and Alex Petrides. It offers 30+ chef-made recipes balanced by a nutritionist and featuring at least two servings of fruits or veggies. As a Certified B Corporation, allplants is committed to sustainability and offers free delivery. Its menu includes breakfast, lunch, dinner, and drool-worthy desserts, making it an easy choice for those looking to try out a plant-based lifestyle.
Diaspora
Diaspora Co. is a spice brand committed to transparency, equity, and sustainability. Their high-quality spices tell stories of culture and heritage while supporting fair pricing and direct partnerships with farms.
Every
Every is the perfect brand for busy foodies who want quick, healthy meals that taste amazing. Their plant-based ingredients are carefully selected and frozen to preserve nutrients, while their commitment to sustainability is unparalleled.
Fiid
Fiid is the perfect solution for busy health-conscious individuals who want to enjoy delicious plant-based meals without sacrificing convenience or taste. Packed with natural ingredients and veggies, Fiid makes healthy eating easy and accessible.
Speciality
Gobble Meals
Gobble Meals offers chef-designed meal kits that deliver the convenience of takeout and the satisfaction of a home-cooked meal. Their diverse weekly menu caters to a wide range of tastes and dietary preferences.
Green Chef
Green Chef delivers fresh, premium ingredients and foolproof recipes to your door. From Paleo to Vegan to Keto, we have you covered with everything you need to cook amazing dinners for your family.
Speciality
Heatonist
"Heatonist brings the heat to your doorstep with their monthly subscription service. Discover exclusive and hard-to-find hot sauces ranging from mild to fiery, perfect for the ultimate hot sauce enthusiast."
Speciality
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