DTCetc
ComparisonsAboutSubmit Search
Home & Garden — Artistic

Floom

Floom is the perfect brand for those who appreciate unique and artistic floral arrangements for any occasion. With a commitment to local artisans and showcasing the beauty of individual stems, Floom is sure to brighten your day.

DTCetc Score
55
out of 100
01

The story

Floom is a UK-based flower delivery service that works with handpicked florists to create unique bouquets. The platform was founded by Lana, who previously worked in campaign production for major brands. Floom positions itself as a community for flower lovers focused on spreading floral joy.

Who shops at Floom

Customers who appreciate unique and artistic floral arrangements for various occasions will be drawn to Floom. These individuals value the craftsmanship of local artisanal florists and the natural beauty of each stem.

100%
Direct-to-consumer
Home & Garden
Category
02

The DTCetc bottomline

55
/100
Overall score
Quality70
Sustainability50
Value for money30
Category
Home & Garden
Style
Artistic
03

What customers say

Customers love
  • Handpicked florists vetted to share company values
  • Every bouquet is unique to the individual florist who creates it
  • Same day flower delivery available
  • Offers flowers and gifts
  • Founder has experience producing campaigns for major brands

Floom return policy

Floom does not accept returns due to the perishable nature of the items they sell. All orders are final and cancellations are not accepted. However, if a customer is unhappy with the standard of their bouquet, they can direct their complaints to Floom's customer service within two days of receiving the bouquet. Floom's customer service team will assess the claim and respond within 24 hours. If the complaint is due to substandard or incorrect flowers, photographic evidence is required to support the claim. If a refund is issued, it will take approximately seven working days to enter the customer's account. Floom's partner florists may substitute flowers according to market availability, but they strive to let customers know if any substitution is made. It is also the customer's responsibility to use any available discount codes, and Floom will not be responsible for refunds where a discount code was not applied.

04

Brands like Floom