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Fishwife

Fishwife reimagines tinned seafood with ethically sourced, beautifully designed cans that turned canned fish into a food-lover obsession.

CPG
DTCetc Score
82
out of 100
01

The story

Fishwife is a woman-founded tinned seafood company launched in 2020 by Becca Millstein and Caroline Goldfarb, offering premium conservas including smoked salmon, albacore tuna, sardines, anchovies, and mackerel. Its stated mission is to "make premium, sustainably sourced, and delicious tinned seafood a staple in every cupboard." Products are packed at six canneries across Washington State, Spain, Denmark, and Scotland.

Who shops at Fishwife

Health-conscious, sustainability-minded shoppers looking for high-quality protein and convenient meals.

100%
Direct-to-consumer
CPG
Category
02

The DTCetc bottomline

82
/100
Overall score
Quality85
Sustainability85
Value for money70
Category
CPG
03

What customers say

Customers love
  • Fish and seafood sourced from Marine Stewardship Council or Aquaculture Stewardship Council certified fisheries, plus Fishery Improvement Projects
  • Works with responsibly managed fisheries and farms
  • Packs certified-sustainable sardines
  • Uses infinitely recyclable packaging
  • Partners with skilled canneries across Washington State, Spain, Denmark, and Scotland

Fishwife shipping policy

Free shipping over $75

Free shipping on orders of $75 or more.

Fishwife return policy

30-day return window

Returns can be requested within 30 days of receiving an item, which must be in original condition and packaging with proof of purchase; approved refunds are issued to the original payment method within 10 business days. Perishable goods such as food, along with custom products, personal care goods, sale items, and gift cards, are not returnable.

04

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