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Eight Sleep
Eight Sleep is a high-performance bedding brand co-founded in 2014 that uses innovative technology to track sleep cycles, change temperature, and have an integrated alarm clock. The brand has won numerous awards, including the 2021 Men’s Health Sleep Award, 2021 GQ Fitness Award, and 2019 and 2022 Fast Company Most Innovative Companies Award. Eight Sleep offers a range of sleep products, including mattresses and accessories, and a two-year warranty on products.
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Eight Sleep is a high-performance bedding brand co-founded in 2014 by Matteo Franceschetti, Massimo Andreasi Bassi, Andrea Ballarini, and Alexandra Zatarain. The brand's innovative smart mattresses use technology to track sleep cycles, change temperature, and have an integrated alarm clock. Eight Sleep has already garnered a reputation, winning the 2021 Men’s Health Sleep Award, 2021 GQ Fitness Award, and 2019 and 2022 Fast Company Most Innovative Companies Award. The brand offers a range of sleep products, including mattresses and accessories, along with financing options, free home trial, free returns, and a two-year warranty on products.
Eight Sleep's target customers are tech-savvy individuals who prioritize sleep quality and value cutting-edge innovations in their bedding. These shoppers appreciate the brand's smart mattresses that track sleep cycles, adjust temperatures, and integrate alarm clocks. Customers are likely to be impressed by the awards the brand has won and enjoy the convenience of financing options, free home trials, and product warranties.
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Here's what shoppers have to say:
- The Eight Sleep has completely transformed the user's sleep habits and improved sleep metrics like heart rate and body temperature.
- The Pod Pro Cover is effective in cooling down hot sleepers.
- The bed can be heated and cooled independently, allowing partners to choose different temperatures.
- The bed allows users to sleep with a fan or air conditioning on and wake up with a warm bed.
Cons
- The product did not meet my expectations
- The customer service experience was lacking
- The price point may not be worth it for some consumers
Eight Sleep offers free shipping on all orders within the continental US, and select countries in the EU, UK, and Canada. Delivery times usually take 2-7 business days. Depending on the location, order size, and carrier delays, shipping times may vary. For customers in the US, there is no additional cost for shipping. For international customers, there may be additional shipping costs. For orders over a certain price, Eight Sleep offers special shipping deals.
Eight Sleep offers free returns within 100 days of delivery for unsatisfied purchases. To start the return process, customers must email customer service at [email protected] with their order number and request for the return. The Eight Sleep team will assist customers with the return process as soon as possible. Returns are not accepted for certain items, and the company does not specify how long the return process takes.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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90
This brand offers products that are on the pricey side.
Sustainability Score
90
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This brand offers products that are on the pricey side.
Quality Score
90
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This brand offers products that are on the pricey side.
DTCetc Score
84
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This brand offers products that are on the pricey side.
Target Audience
High-end sleepers
Stereotype
Tech-savvy
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Sustainability Score
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Quality Score
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DTCetc Score
84
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100
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