Cabi

Cabi offers authentic and versatile pantry essentials for those who appreciate Japanese cuisine. With a commitment to quality and tradition, customers can easily incorporate Japanese flavors into their cooking on their own terms.

Category
CPG
Specialty
Socials
85
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Cabi

Cabi is a Japanese home cooking brand founded by Eri and Miki. Established with a passion for sharing the beauty and ease of Japanese cuisine, Cabi offers a range of authentic and versatile products that allow customers to incorporate Japanese flavors into their cooking. Cabi's pantry essentials include Mirin, Dashi, and Miso, which are essential to beginning a Japanese cooking journey. Cabi products are carefully developed to ensure ease and versatility, allowing customers to love and incorporate Japanese flavors into their own cooking on their own terms. Cabi believes that food is a universal language that shows love and can be shared with multiple cultures, yet unique to its own origin. The brand is committed to quality and flavors, working with partners who have been perfecting their products for over 100+ generations. Cabi is all about promoting good culture around fermentation and mold, with Koji mold being a defining ingredient in almost every Japanese condiment. With Cabi, customers can experience the natural, unique, complex, and elevated flavors of Japanese cuisine.

Who Shops At Name

Cabi customers are individuals who appreciate Japanese cuisine and want to incorporate authentic Japanese flavors into their home cooking. They value high-quality pantry essentials, such as Mirin, Dashi, and Miso, and are interested in learning about Japanese culinary techniques and traditions. These customers are likely to be drawn to Cabi's commitment to quality and partnerships with suppliers who have perfected their products over many generations. They may also appreciate the brand's emphasis on promoting good fermentation culture and understanding the unique ingredients like Koji mold that are central to Japanese cuisine.

What customers love about Cabi

Here's what shoppers have to say:
  • High-quality soy sauce with a smoky, savory, and rich flavor
  • Delicious and versatile, perfect for adding flavor to any meal
  • Customers love it so much they want to buy it in bulk
  • Great for simple meals and cooking new recipes
  • Yuzu flavor is a favorite and highly recommended
  • Customers love the packaging and cookbook that comes with the product
Cons
  • The product is overpriced for its size.
  • Customers may feel limited in their usage due to the small bottle size.
  • A larger bottle option would improve the product's value.

Cabi's Shipping Policy

Cabi offers standard and expedited shipping options for customers in the United States. Transit time will vary depending on the customer's location, and tracking information will be provided once the order has shipped. Unfortunately, Cabi does not currently ship internationally, but hopes to expand in the future. The brand ships orders via USPS, UPS Ground, and FedEx Ground, but does not deliver to PO boxes. Shipping prices and costs are not specified.

Cabi's Return Policy

Cabi is a brand that currently does not offer returns or exchanges due to the nature of their products. If a package is lost or damaged during transit, customers can contact the company at hi@cabifoods.com.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Japanese cuisine enthusiasts

Stereotype

Foodie

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
85
/
100
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DTCetc Score
84
/
100
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Cabi on Socials

View this profile on Instagram

Cabi (@Cabi) • Instagram photos and videos

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