DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials
Boy Smells
Boy Smells is a gender-fluid brand that offers hand-poured candles, fine fragrances, and genderful intimate wear. Their unique scents and high-quality products transcend traditional gender boundaries and are now available at Nordstrom and Sephora.
90
/
100
DTCetc Score
Brand Tags
No items found.
DTCetc’s Take
Popular Products
No items found.
Boy Smells was founded in 2015 by partners Matthew Herman and David Kien that started as an experiment in candle-making and has since expanded into intimate apparel, fine fragrance, and body care. Boy Smells' products are fluid, essential, and accessible, with founder-invented scents like Cinderose and Gardener that wrap traditionally masculine scents in a prettier bouquet. The candles are hand-poured in reusable glass vessels with a proprietary all-natural coconut wax and beeswax blend. The brand's Unmentionables collection of genderful intimate wear constitutes 15% of online business. In 2021 and 2022, Boy Smells entered Nordstrom and Sephora, respectively, marking the biggest retail partner roll out to date.
Boy Smells customers appreciate unique, innovative scents and high-quality products that transcend traditional gender boundaries. They are drawn to the brand's fluid, essential, and accessible nature, and are likely to appreciate the hand-poured candles made from an all-natural coconut wax and beeswax blend, as well as the genderful intimate wear collection. Customers who choose Boy Smells value the brand's expansion into major retail partners, which signifies its growing popularity and appeal.
Products powered by Next Big Shop - get real time product and sales insights on any Shopify store.
Here's what shoppers have to say:
- High quality candles with unique scents that burn evenly and last a long time.
- Affordable luxury with attractive packaging.
- Scents are complex and gender neutral.
- Excellent customer service.
- Variety of scents suitable for everyone.
- Intense smell and long lasting.
Cons
- The scents may not be suitable for everyone's taste.
- The candles may not have a strong enough scent for some.
- The prices may be higher than expected.
Boy Smells currently ships within the United States and Canada. For orders within the contiguous United States, Hawaii, Puerto Rico, and Alaska, including APO and PO Boxes, standard shipping is $12 for orders up to $74.99 and free for orders over $75.00. The brand also offers 2-day shipping for $15.00 and overnight shipping for $25.00. Processing times take 24-72 hours, and time in transit for standard shipping is 4-8 business days. Canadian customers can now enjoy a more seamless checkout experience with Passport Standard Shipping, with rates based on destination zip code and weight plus duties and taxes. Standard shipping to Canada takes 8-14 business days. For international shipping, the brand currently does not offer this service yet. Boy Smells is not responsible for lost or stolen packages and is not liable for incorrectly entered shipping information or packages left, stolen, or missing from an unreliable or unsafe shipping address.
Boy Smells returns or exchanges are accepted for items that are in their original, unused, unopened, or unworn condition along with all packaging. Customers must email yourorder@boysmells.com within 30 days of receiving their order to receive a Return Authorization Number (RA#). The item must be returned within 14 days of receiving the RA#. If the item(s) are returned for an exchange, Boy Smells will provide a return shipping label to US domestic customers at no charge. However, customers are responsible for the original shipping charges, any duties, taxes, and/or customs charges incurred, and the cost of returning the package to Boy Smells. The company reserves the right to reject any returns/exchanges that do not comply with the conditions stated above. Items that appear used or worn upon inspection are not eligible for refunds or exchanges. The processing time for refunds is 10 business days.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
75
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience
Inclusive Consumers
Stereotype
Gender-fluid
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
84
/
100
This is a placeholder
CB2
CB2 is a modern furniture and home decor brand, and is the sister brand of Crate & Barrel. The furniture and home goods brand is known for their fresh, fun, and playful approach to home decor. In addition to furniture for every room in the house, they also carry a selection of unique kitchenware and home decor items, including lighting, art, and accessories. With their signature urban twist, CB2's products are often designed with small spaces and city living in mind, and their prices make it possible to decorate a first apartment with style.
Speciality
Rove Concepts
Rove Concepts is a furniture and home decor company that was founded in the Pacific Northwest in 2011 with a focus on modern, sophisticated design and quality craftsmanship. They handcraft the majority of their furniture in an artisan workshop and use eco-friendly materials sourced from top regions around the world. Rove Concepts is known for their attention to detail and commitment to sustainability, and they offer high-quality products at affordable prices. In addition to their furniture, they also offer a range of home decor items to add a touch of luxury and style to any space. Their mission is to help people create inspired lifestyles through beautiful, thoughtfully designed products.
Speciality
Soho Home
Soho Home is an interiors brand that offers a range of products for relaxed, sociable living. With more than 25 years of design heritage, the brand was created to mirror the look and feel of Soho Houses around the world. Soho Home offers a range of products, including furniture, tableware, accessories, lighting, home fragrance, and textiles. The brand was born when guests of Soho Houses began asking if they could purchase their favorite pieces from the properties. Each collection is designed collaboratively with the interiors of Soho Houses, drawing inspiration from the surrounding areas, creative communities, and history of each location.
Speciality
4Patriots
4Patriots have made their name with their survival food, but they're a whole lot more than just freeze dried emergency food. They're still the ultimate source for long term freeze dried survival food, right from the USA, but the folks at 4Patriots have now extended their expert knowledge to solar power and emergency power generators. They also make some of the most essential accessories you need to make these work for you.
Speciality
A Good Company
A Good Company is a Swedish eco-friendly lifestyle brand founded by Anders Ankarlid in 2018 with a mission to reduce their environmental impact and help people make more conscious decisions about what they buy. They provide quality essentials made from recycled materials and partner with WeForest to plant new trees in Zambia.
Speciality
Aarke
Aarke is a Swedish brand founded in 2013 by Jonas Groth and Carl Ljungh, dedicated to elevating everyday essentials with a touch of grandeur. Their award-winning Carbonator has become a global success, and Aarke now offers a curated selection of water carbonators, water purifiers, CO2 exchanges, and accessories. Customers can enjoy a sense of sophistication with their daily hydration and can take advantage of free shipping on orders over $50.
Speciality
Aerin Perfume
Aerin is a luxury lifestyle brand founded in 2012 by beauty legend Estée Lauder's granddaughter, Aerin Lauder. It offers a wide selection of beauty products, fragrances, fashion items, and more with aesthetically pleasing packaging, available in retail stores worldwide.
Speciality
Airsign
Airsign's sleek and sustainable vacuum cleaners are a must-have for any eco-conscious home. With a focus on resource efficiency and top-notch performance, Airsign is the leader in home appliance innovation.
Speciality
Allform
Allform is the ultimate in modern modular sofas, with a unique latching system and shelf mechanism for extreme durability. Made from sustainably sourced hardwood, each sofa is scratch, pill, and stain-resistant.
Speciality
Aneski
Indulge in the ultimate cotton experience with Aneski. Their premium extra-long-staple cotton is used to create luxurious bedding sets and comfortable loungewear, all crafted with a commitment to quality and attention to detail.
Speciality
Be the first to know the hottest in online brands.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.