Birthdate

Birthdate Co. is a personalized astrology-themed brand that creates unique, scented candles, birthdate books and tarot sets. All items are hand-selected based on the customer's astrological sign and birthdate, and come with personalized messaging. Shop with confidence knowing all products are made in the US and come with free shipping when you buy two items.

90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Birthdate

Birthdate is a small-batch candle company founded by a team of astrologers and master perfumers. Their candles are specially crafted to match the personality traits of each astrological sign, using a blend of soy, coconut, and apricot wax and custom natural fragrance oils. Each candle burns for 60-80 hours and comes in a reusable and recyclable premium glass jar. The personalized scents are woodsy, mystical, and floral, designed to calm and soothe the spirit of the recipient. The candles make a perfect-sized centerpiece for any desk, bookshelf, or side table, and the glass jars can be reused for a variety of purposes.

Who Shops At Name

Birthdate candles pique the interest of astrology enthusiasts and those who seek meaningful, personalized gifts. Shoppers at Birthdate appreciate the artful blend of scents that capture the essence of each astrological sign, creating a unique and thoughtful experience. These customers enjoy the calming ambiance provided by the candles and the bonus of reusable, eco-friendly packaging.

What customers love about Birthdate

Here's what shoppers have to say:
  • The scent of the candles is amazing.
  • The products are great birthday presents.
  • The necklace was perfect and the stones chosen for the buyer were beautiful.
  • The personalized candles have become the go-to gift for the buyer's family and friends.
  • Excellent customer service
  • The candle is dishwasher safe, which is convenient for the buyer.
Cons
  • Shipping and customer service can be unreliable.
  • Quality control issues have been reported with some products.

Birthdate's Shipping Policy

Birthdate offers several shipping options for their personalized candles. For customers in the USA, they have UPS Ground, UPS 2-Day Air, and UPS Next Day Air. Those in Australia, Germany, Denmark, Netherlands, Taiwan, and United Arab Emirates can choose Fedex International connect, with standard shipping taking 12-16 days and express shipping taking up to 10 days. Birthdate does ship to non-contiguous states and US territories, but shipping times may vary based on location. Birthdate offers overnight shipping with UPS Next Day Air option for customers in the USA and express shipping via Fedex FICP for Australia, which takes up to 10 days. Birthdate currently ships to the United States, United Kingdom, Australia, Canada, Germany, Denmark, Netherlands, Taiwan, and United Arab Emirates.

Birthdate's Return Policy

Birthdate has a return policy for unburned candles still in their original state. If a customer receives the wrong product or if there is something wrong with their order, they should contact customer service. The brand is not currently accepting returns for Australia orders due to the distance and time of transit.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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65
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
74
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100
This brand offers products that are on the pricey side.
Target Audience

Astrology enthusiasts, personalized gift seekers, eco-conscious

Stereotype

Astrology-enthusiast

Pricing Rating
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Sustainability Score
80
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100
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Quality Score
90
/
100
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DTCetc Score
74
/
100
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Birthdate on Socials

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