Bedfolk

Indulge in cloud-like comfort with Bedfolk's luxurious bedding and bath essentials. Made with sustainable materials and a focus on winding down well, their products bring a touch of indulgence to everyday life.

Socials
87
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Bedfolk

Bedfolk, founded by Nick and Jo James in London in 2017, is a brand that understands the importance of winding down well. They partner with the world's best makers to create cloud-like comfort in their bed and bath essentials. From their luxurious bedding sets to their plush towels, Bedfolk is on a mission to help customers wind down and relax in the comfiest way possible. With a focus on quality and sustainability, Bedfolk's products are made to last and bring a touch of indulgence to everyday life. Whether you're looking to upgrade your bedding or add some cozy bath linens to your routine, Bedfolk has got you covered.

Who Shops At Bedfolk

Bedfolk is an excellent choice for customers who prioritize comfort, quality, and relaxation in their bed and bath essentials. These customers are likely looking for high-quality products made with luxurious materials that are durable and provide cloud-like comfort. Customers who value self-care and relaxation in their daily routine will appreciate Bedfolk's focus on winding down well, aligning with their values. Bedfolk seeks out the world's best makers to create their products, making it an ideal choice for customers who prioritize quality and comfort.

What customers love about Bedfolk

Here's what shoppers have to say:
  • Customers love the quality and comfort of Bedfolk bedding
  • The linen and relaxed cotton bedding sets are amazing
  • Bedfolk's products are beautifully packaged and make great gifts
  • Many customers appreciate the absence of plastic in the packaging
  • The company provides prompt and reliable service
  • Bedfolk's towels are especially soft and luxurious
  • Customers appreciate the interesting color options
  • The bedding is easy to care for and doesn't require ironing
  • The loyalty program and sales provide great value for price-sensitive customers
Cons
  • The bedding and robes from Bedfolk did not meet the reviewer's expectations in terms of quality and comfort.
  • Some reviewers experienced issues with shedding, sweating, and discomfort with the products.
  • The price of the products was not worth it for some reviewers.

Bedfolk's Shipping Policy

Bedfolk offers both express and standard delivery options for customers in the UK. Express delivery costs £6.95 and orders received before 2pm on weekdays are dispatched the same day using DPD or Royal Mail. Standard delivery is £3.95 for orders under £100 and free for orders over £100, with a delivery time of 2-4 working days. Customers will receive a notification from the shipping partners with delivery options and instructions. For EU and international deliveries, additional charges will apply, and customers may be subject to import duties and customs charges. Bedfolk also offers a swatch sample delivery service using Royal Mail's 48hr service.

Bedfolk's Return Policy

Bedfolk offers a flexible return policy to its UK customers. If for any reason a customer is not satisfied with their purchase, they can return it for a full refund, exchange, or credit note of the same value within 30 days of receiving the order. The refund will be processed within five working days, and customers will receive an email notification once the refund has been issued. For international customers, the same policy applies, but they need to cover the cost of return postage.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
87
/
100
This brand offers products that are on the pricey side.
DTCetc Score
87
/
100
This brand offers products that are on the pricey side.
Target Audience

Comfort-seekers, quality-conscious, relaxation-focused

Stereotype

Relaxer

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
87
/
100
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DTCetc Score
87
/
100
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Bedfolk on Socials

View this profile on Instagram

Bedfolk (@Bedfolk) • Instagram photos and videos

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