Athletic Brewing

Athletic Brewing is the Connecticut-based craft brewery founded in 2018 by John Walker and Bill Shufelt, offering full-flavored, non-alcoholic beers with 0.5% ABV. Featured in Buzzworthy media outlets such as Thrillist, BBC, Bloomberg, and Outside, Athletic Brewing also offers hops-infused sparkling water and merch.

Category
CPG
Specialty
Socials
78
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Athletic Brewing

Athletic Brewing is a Connecticut-based brand founded in 2018 by John Walker and Bill Shufelt, offering non-alcoholic beer with 0.5% ABV. The brand's craft beers are full of flavor and made with the same simple ingredients as regular beer, and have been featured in Buzzworthy media outlets such as Thrillist, BBC, Bloomberg, and Outside. Athletic Brewing also offers hops-infused sparkling water and merch, as well as a subscription service with up to 15% off and free shipping on orders with two or more 6-packs.

Who Shops At Athletic Brewing

Athletic Brewing is a non-alcoholic beer brand that contains 0.5% ABV, making it unsuitable for pregnant women and those under 19 in some countries. It would take eight NA beers in five minutes to get the same buzz as one alcoholic beer, so it is meant to be enjoyed for its taste alone. It is important to stay on top of state regulations before giving Athletic Brewing to minors.

What customers love about Athletic Brewing

Here's what shoppers have to say:
  • Athletic Brewing is one of the best tasting non-alcoholic beers on the market, tasting close to the real thing and with all the benefits of beer without the harms of alcohol.
  • It is a great option for those looking for a non-alcoholic beer, as it has a great taste and is low in calories.
  • It is widely available and can be ordered with instant shipping, making it a convenient option.
  • It is a great option for those who want to switch between alcoholic and non-alcoholic beer.
Cons
  • The taste may not appeal to non-beer drinkers.
  • Some may find the flavor lacking in depth.
  • Availability may be limited in certain regions.

Athletic Brewing's Shipping Policy

Athletic Brewing ships within the US and to Canada, with a few exceptions due to state and province laws. The brand cannot ship to Georgia, Michigan, Mississippi, Kansas, Idaho, Nebraska, or Prince Edward Island in Canada. Once an order is placed, it usually takes 1-2 business days to leave the warehouse. Shipping rates vary, but orders that include two or more 6-packs will be shipped for free. For US orders, Athletic Brewing offers three shipping options: Standard 2-7 business days, Expedited 2-3 business days, and Same-Day & 2-Hour (only available in NY, LA, San Francisco, and Chicago). For international orders, Athletic Brewing only ships to Canada.

Athletic Brewing's Return Policy

Athletic Brewing's return policy is designed to make customers happy. If you are not satisfied with your experience, you can contact them to try to resolve the issue. Perishable products are usually non-refundable, however Athletic Brewing will do their best to make it right. There is no time limit to return an item, however it may take the company some time to process the return. Non-perishable products are not eligible for return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Adults, Beer-lovers

Stereotype

Fit

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70
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
78
/
100
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Athletic Brewing on Socials

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