Allform

Allform is the ultimate in modern modular sofas, with a unique latching system and shelf mechanism for extreme durability. Made from sustainably sourced hardwood, each sofa is scratch, pill, and stain-resistant.

Socials
84
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable

DTCetc’s Take

About Allform

Allform Sofa is a privately owned e-commerce company founded in 2015 by Jerry Lin, Kristian von Rickenbach, and Adam Tishman. They specialize in home goods brands, offering a variety of bespoke, modular sofas, manufactured by hand and made to order in North Carolina by a multi-generational family business. Allform products have received a lot of attention in the media, and they have been awarded three awards in 2021 alone. They offer a 100-day trial period and a lifetime frame warranty, free delivery, sustainable manufacturing, US-made products, financing options through Klarna, well-priced and toolless assembly, and 100% recycled packaging.

Who Shops At Allform

Allform customers are individuals who seek high-quality, comfortable, and durable modular sofas for their homes. They value the brand's use of premium materials and unique design features that ensure extreme durability. Allform's clientele likely consists of people who want sleek, modern furniture that is not only stylish but also designed for real life.

What customers love about Allform

Here's what shoppers have to say:
  • Customers love the Allform couch for being well-built, comfortable, and easy to put together.
  • The color of the couch is even better in person than advertised online, and the cushions are supportive yet cozy.
  • Allform offers excellent customer service and a money-back guarantee, making it a reliable choice for high-quality furniture.
  • Assembly is straightforward, and the modular design makes it easy to add on or replace parts as needed.
  • The couch is durable and can withstand the wear and tear of daily use, including spills and stains.
Cons
  • The assembly process may be difficult for some customers.
  • The comfort level of the couch may not meet everyone's expectations.
  • Shipping and delivery may be delayed, and there have been reports of damaged or incorrect pieces.
  • The size of the sofa may not be as roomy as some customers anticipated.

Allform's Shipping Policy

Allform provides free shipping to all orders within the United States via FedEx Ground. Unfortunately, there is no option to pay for expedited shipping at this time. All orders are shipped from their facility and production windows range from 1-10 weeks depending on the fabric chosen. Once the order has shipped, customers will receive a tracking number via email and can opt-in to receive text updates. Allform ships to all 50 states in the US but does not offer international shipping.

Allform's Return Policy

Allform offers a 100 Day Relaxin’ Trial for their sofas, allowing customers to return their purchase for a full refund if it doesn't meet their expectations. The trial period starts on the day of delivery, and customers must request a return before the 100 days are up. To initiate a return, customers must email help@allform.com with their order number and a description of why they're returning the sofa. Allform works with local partners to pick up the returned sofa and either donate it or recycle it. Customers are limited to two returns per household, delivery address, or customer. Returns are not accepted after the 100 Day Trial period ends.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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60
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Modern, practical, quality-conscious

Stereotype

Modernist

Pricing Rating
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60
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
84
/
100
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Allform on Socials

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Allform (@Allform) • Instagram photos and videos

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