The ultimate list of best DTC Hair Styling Products Products in 2024

Here’s a list of the best Hair Styling Products products to shop online.

When it comes to hair styling, the options are endless. Whether you're looking to add volume, tame frizz, or create the perfect beachy waves, finding the right products can be a daunting task. But fear not, because we've done the research for you. Get ready to elevate your hair game with our curated selection of top-notch hair styling products. From cult-favorite brands like Oribe and Bumble and bumble, we've handpicked the crème de la crème of hair products that will help you achieve salon-worthy locks from the comfort of your own home. Get ready to turn heads and unleash your inner hair diva.

Wave Spray

Wave Spray

Price:
$21.43

OUAI is a haircare brand founded by celebrity hairstylist Jen Atkin. Their products empower women to embrace their imperfections, offering attainable beauty without unrealistic expectations. They also offer body, bath, and hand care products and premium fragrances inspired by iconic cities.

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Styling Cream | Medium Hold - 3 Oz

Styling Cream | Medium Hold - 3 Oz

Price:
$18.36

Forte Series is a brand that caters to guys who want to look their best with minimal effort. Their high-quality grooming products and honest education make achieving a polished and confident look effortless.

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Rake Styling Balm

Rake Styling Balm

Price:
$36

Having trouble sleeping? Reverie adjustable beds are the key to our custom sleep system. Each mattress is designed to meet the unique needs of different bodies, and a few easy clicks can adjust your bed to provide just the right level of firmness.

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Le Duo

Le Duo

Price:
$88.97

Brimming with innovative ideas, L'ange products are designed to change the hair industry - making it more accessible for everyone. Our styling tools are thoughtfully designed to be used by both professional stylists and at home consumers who want salon quality results in a convenient product.

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Le Volume

Le Volume

Price:
$89.01

Brimming with innovative ideas, L'ange products are designed to change the hair industry - making it more accessible for everyone. Our styling tools are thoughtfully designed to be used by both professional stylists and at home consumers who want salon quality results in a convenient product.

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Anti-Flat Hair Kit

Anti-Flat Hair Kit

Price:
$41

Forte Series is a brand that caters to guys who want to look their best with minimal effort. Their high-quality grooming products and honest education make achieving a polished and confident look effortless.

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Hair Styling Powder

Hair Styling Powder

Price:
$11.96

Slick Gorilla: Born on the streets, loved worldwide. This innovative brand brings creativity and game-changing products to the hair styling world. Stay true to your roots with Slick Gorilla.

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Dream Curl Mousse Ritual

Dream Curl Mousse Ritual

Price:
$96

Sienna Naturals is a Black woman-owned hair care brand that offers planet-friendly formulas for healthy, beautiful hair. Co-founded by Issa Rae, their Rooted Technology™ combines natural ingredients with molecular chemistry for clinically proven results. Ideal for textured hair, Sienna Naturals prioritizes hair health and body wellness without compromising on safety.

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MODIFY POMADE

MODIFY POMADE

Price:
$25.08

Discover the award-winning hair care line, Hanz de Fuko. Embrace your individuality with their high-quality products that allow you to express your unique style and personality. Elevate your hair game with Hanz de Fuko.

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Hair Essentials

Hair Essentials

Price:
$59

Discover Apothecary 87, the grooming brand that goes beyond the ordinary. With purpose and design-driven products, elevate your grooming routine to new heights and make a statement that truly stands out.

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Texture Dust

Texture Dust

Price:
$20

Daimon Barber simplifies and elevates grooming with sustainable, ethically-sourced ingredients. Their innovative range of natural products helps the Modern Man express his individuality, while prioritizing the environment.

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Clay Pomade

Clay Pomade

Price:
$12.98

Slick Gorilla: Born on the streets, loved worldwide. This innovative brand brings creativity and game-changing products to the hair styling world. Stay true to your roots with Slick Gorilla.

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CURLY All-In-One Milky Curl Cream

CURLY All-In-One Milky Curl Cream

Price:
$31

Verelle is a haircare brand for curls, created to bring out the best in your unique texture. Their clean formulas are free of harsh chemicals, and tailored to different curl types. Founded by women and minority leaders, Verelle is cruelty free, vegan, and has great customer reviews. Shop 3-step kits and all-in-one stylers with free shipping.

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Salt Tonic

Salt Tonic

Price:
$21

Discover Apothecary 87, the grooming brand that goes beyond the ordinary. With purpose and design-driven products, elevate your grooming routine to new heights and make a statement that truly stands out.

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Creme

Creme

Price:
$13

The London Grooming Company is the go-to brand for the stylish gentleman looking for a premium grooming experience. With a focus on luxury ingredients and improved performance, their splendid array of products caters to every aspect of a grooming routine.

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Dream Team Ritual

Dream Team Ritual

Price:
$52

Sienna Naturals is a Black woman-owned hair care brand that offers planet-friendly formulas for healthy, beautiful hair. Co-founded by Issa Rae, their Rooted Technology™ combines natural ingredients with molecular chemistry for clinically proven results. Ideal for textured hair, Sienna Naturals prioritizes hair health and body wellness without compromising on safety.

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The Finishing Gel

The Finishing Gel

Price:
$42

Crown Affair offers clean, effective hair care products and handcrafted tools that promote a more mindful approach to hair care. Perfect for those who value natural beauty and self-care.

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Texture Tonic

Texture Tonic

Price:
$20

Daimon Barber simplifies and elevates grooming with sustainable, ethically-sourced ingredients. Their innovative range of natural products helps the Modern Man express his individuality, while prioritizing the environment.

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Ruffians Hair Paste

Ruffians Hair Paste

Price:
$18

Ruffians: Award-winning barbers and men's grooming store. Indulge in a personalized grooming experience with unique design features, complimentary extras, and a sense of community. A high-quality brand that values customer service.

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Pro Dryer

Pro Dryer

Price:
$68.56

Forte Series is a brand that caters to guys who want to look their best with minimal effort. Their high-quality grooming products and honest education make achieving a polished and confident look effortless.

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Multi Large Scrunchies

Multi Large Scrunchies

Price:
$39

Slip is a luxury beauty brand that offers the highest grade 22 momme mulberry silk pillowcases and accessories. Featured in Elle, BuzzFeed, Town and Country, Real Simple, and Forbes, Slip's special-commissioned fabric, Slipsilk, took over 10 years to develop and refine. Slip provides anti-aging effects, prevents facial creases, reduces hair breakage, and eliminates hair creases.

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3 x Hair Styling Powder

3 x Hair Styling Powder

Price:
$27.95

Slick Gorilla: Born on the streets, loved worldwide. This innovative brand brings creativity and game-changing products to the hair styling world. Stay true to your roots with Slick Gorilla.

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Ultimate Bundle

Ultimate Bundle

Price:
$80

Get longer, fuller hair than ever before with Luxy Hair extensions. These clip-in extensions are made from 100% Remy human hair and come in a large variety of colors and prices to fit every budget. Luxy Hair extensions are the best on the market, designed with high quality standards and affordable pricing.

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All Black Bundle

All Black Bundle

Price:
$79

The Wrap Life is an iconic fashion accessory brand founded by Nnenna Stella in 2014. Specializing in head wraps, turbans, turbanettes, scrunchies, and bandies, the Brooklyn-based brand has been featured in Oprah Daily, Glamour, Fashionista, Yahoo!, Today Show, and New York Magazine. The Wrap Life stands out for being a successful Black business, offering free tutorials and style tips, great customer ratings, money-saving promos, and financing options.

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BUTTER BALM

BUTTER BALM

Price:
$36.09

Discover the award-winning hair care line, Hanz de Fuko. Embrace your individuality with their high-quality products that allow you to express your unique style and personality. Elevate your hair game with Hanz de Fuko.

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Texturizing Hair Spray | Medium Hold - 7 Oz

Texturizing Hair Spray | Medium Hold - 7 Oz

Price:
$19.96

Forte Series is a brand that caters to guys who want to look their best with minimal effort. Their high-quality grooming products and honest education make achieving a polished and confident look effortless.

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Beard Balm

Beard Balm

Price:
$26

Discover Apothecary 87, the grooming brand that goes beyond the ordinary. With purpose and design-driven products, elevate your grooming routine to new heights and make a statement that truly stands out.

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High Volume

High Volume

Price:
$119

Brimming with innovative ideas, L'ange products are designed to change the hair industry - making it more accessible for everyone. Our styling tools are thoughtfully designed to be used by both professional stylists and at home consumers who want salon quality results in a convenient product.

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Luxy X Acquired Style Heatless Curler Set

Luxy X Acquired Style Heatless Curler Set

Price:
$35

Get longer, fuller hair than ever before with Luxy Hair extensions. These clip-in extensions are made from 100% Remy human hair and come in a large variety of colors and prices to fit every budget. Luxy Hair extensions are the best on the market, designed with high quality standards and affordable pricing.

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Hair Extensions 14"

Hair Extensions 14"

Price:
$20

Good Dye Young is a vegan and cruelty-free hair dye brand founded in Nashville, TN by Hayley Williams of Paramore and her hairstylist, Brian O'Connor. With its puns, recyclable packaging, and commitment to self-expression, Good Dye Young offers a wide range of products, including semi-permanent dye, lighteners, hair makeup, hair care tools, and apparel.

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Finishing Spray

Finishing Spray

Price:
$10

Slick Gorilla: Born on the streets, loved worldwide. This innovative brand brings creativity and game-changing products to the hair styling world. Stay true to your roots with Slick Gorilla.

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Texture Clay

Texture Clay

Price:
$31.33

Daimon Barber simplifies and elevates grooming with sustainable, ethically-sourced ingredients. Their innovative range of natural products helps the Modern Man express his individuality, while prioritizing the environment.

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Botanical Pleasures Kit

Botanical Pleasures Kit

Price:
$56

Having trouble sleeping? Reverie adjustable beds are the key to our custom sleep system. Each mattress is designed to meet the unique needs of different bodies, and a few easy clicks can adjust your bed to provide just the right level of firmness.

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Dolphin Hairclip Blue

Dolphin Hairclip Blue

Price:
$17

Introducing Oceanus Swimwear: Redefining swimwear with fashion-forward designs and a focus on body confidence. Each piece combines 80s glamour with functional swimwear, adorned with hand-embroidered Swarovski crystals. Made from recycled materials, Oceanus empowers women to stand out and feel powerful.

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Top It Off - Silky Satin Scrunchie

Top It Off - Silky Satin Scrunchie

Price:
$14

Get salon-quality hair at home with Gussi's non-toxic and cruelty-free products. Their DIY keratin treatments and keratin-infused shampoos and conditioners work on all hair types for nourishment and repair.

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The Box Set

The Box Set

Price:
$44

Slick Gorilla: Born on the streets, loved worldwide. This innovative brand brings creativity and game-changing products to the hair styling world. Stay true to your roots with Slick Gorilla.

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The PATTERN Blow Dryer

The PATTERN Blow Dryer

Price:
$189

Pattern Beauty is an innovative haircare brand founded in 2018 by Tracee Ellis Ross with the mission to nourish and hydrate curly and textured hair. Their products are made with safe and natural ingredients, are cruelty-free and vegan, and offer free shipping on US orders over $50 and international shipping.

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Lightwork

Lightwork

Price:
$12.95

Slick Gorilla: Born on the streets, loved worldwide. This innovative brand brings creativity and game-changing products to the hair styling world. Stay true to your roots with Slick Gorilla.

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Hairstory Cape

Hairstory Cape

Price:
$30

Hairstory Hair Care is a no-nonsense professional hair care brand founded by two Bumble & Bumble executives that uses only essential ingredients and naturally-derived necessities to help people embrace their hair and the environment.

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SPONGE WAX

SPONGE WAX

Price:
$24.52

Discover the award-winning hair care line, Hanz de Fuko. Embrace your individuality with their high-quality products that allow you to express your unique style and personality. Elevate your hair game with Hanz de Fuko.

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Yuzu Paste

Yuzu Paste

Price:
$20

Daimon Barber simplifies and elevates grooming with sustainable, ethically-sourced ingredients. Their innovative range of natural products helps the Modern Man express his individuality, while prioritizing the environment.

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Curl Gel

Curl Gel

Price:
$39.81

Pattern Beauty is an innovative haircare brand founded in 2018 by Tracee Ellis Ross with the mission to nourish and hydrate curly and textured hair. Their products are made with safe and natural ingredients, are cruelty-free and vegan, and offer free shipping on US orders over $50 and international shipping.

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Style on Steroids ~ Color-Safe Texturizing Spray

Style on Steroids ~ Color-Safe Texturizing Spray

Price:
$25.63

Color Wow Hair Products is a luxurious hair care brand founded by Gail Federici, co-founder of John Frieda, to nourish and protect color-treated hair. Their award-winning products are formulated without sulfates and silicones, and are free of gluten, dyes, waxes, and ammonias. Not tested on animals.

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Xtra Large Bombshell Volumizer

Xtra Large Bombshell Volumizer

Price:
$24.42

Color Wow Hair Products is a luxurious hair care brand founded by Gail Federici, co-founder of John Frieda, to nourish and protect color-treated hair. Their award-winning products are formulated without sulfates and silicones, and are free of gluten, dyes, waxes, and ammonias. Not tested on animals.

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Fuse Control® Wand (Classic & Petit)

Fuse Control® Wand (Classic & Petit)

Price:
$64.91

Lashify is a luxury beauty brand founded by Sahara Lotti in 2016, offering 100% Premium Korean PBT Silk, cruelty-free Gossamer lashes and a unique patented lash system with 70 patents and 50 trademarks. With complimentary video calls with Lashify educators, celebrity fans, and installment payments & free shipping, Lashify is an accessible and luxurious beauty experience.

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Duo - 005 Golden Hour

Duo - 005 Golden Hour

Price:
$1350

Introducing Our New Routine, a Stockholm-based brand that believes in the power of personal routines to bring us back to ourselves. With carefully selected products and a vibrant design, they invite you to embrace the joy of self-love.

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Birthday Blowout

Birthday Blowout

Price:
$89

Brimming with innovative ideas, L'ange products are designed to change the hair industry - making it more accessible for everyone. Our styling tools are thoughtfully designed to be used by both professional stylists and at home consumers who want salon quality results in a convenient product.

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The Nori Bundle

The Nori Bundle

Price:
$154.1

Discover Nori, the clothing care brand that revolutionizes the way you care for your clothes. Innovative, effective, and compact solutions that save you time and money on dry cleaning. Enjoy stress-free and efficient clothing care with Nori.

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Sea Salt Spray

Sea Salt Spray

Price:
$20

The London Grooming Company is the go-to brand for the stylish gentleman looking for a premium grooming experience. With a focus on luxury ingredients and improved performance, their splendid array of products caters to every aspect of a grooming routine.

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Texture Volume Spray (TVS)

Texture Volume Spray (TVS)

Price:
$30

Introducing ANFORH, the haircare brand that understands the struggle of fine, soft, and straight hair. Their game-changing product, TVS, delivers volume, thickness, and texture with naturally derived ingredients. Trust ANFORH to meet your specific hair needs.

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The Nori Press

The Nori Press

Price:
$120.02

Discover Nori, the clothing care brand that revolutionizes the way you care for your clothes. Innovative, effective, and compact solutions that save you time and money on dry cleaning. Enjoy stress-free and efficient clothing care with Nori.

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Sea Salt Spray

Sea Salt Spray

Price:
$18.88

What if you could simplify your grooming routine? Beardbrand is a multi-line grooming company built for men. With versatile products for hair, skin, and beard care, Beardbrand simplifies your grooming routine and maximizes the benefits of having a beard or hair on your face. Beardbrand makes it easy to look good and feel good—guaranteed!

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Poof Control Kit

Poof Control Kit

Price:
$43

Forte Series is a brand that caters to guys who want to look their best with minimal effort. Their high-quality grooming products and honest education make achieving a polished and confident look effortless.

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Le Volume Elevé

Le Volume Elevé

Price:
$99

Brimming with innovative ideas, L'ange products are designed to change the hair industry - making it more accessible for everyone. Our styling tools are thoughtfully designed to be used by both professional stylists and at home consumers who want salon quality results in a convenient product.

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Carrier and Deluxe Styler Bundle

Carrier and Deluxe Styler Bundle

Price:
$49

Get longer, fuller hair than ever before with Luxy Hair extensions. These clip-in extensions are made from 100% Remy human hair and come in a large variety of colors and prices to fit every budget. Luxy Hair extensions are the best on the market, designed with high quality standards and affordable pricing.

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Mane Squeeze™ 1" Titanium & Ceramic Flat Iron

Mane Squeeze™ 1" Titanium & Ceramic Flat Iron

Price:
$129

Get salon-quality hair at home with Gussi's non-toxic and cruelty-free products. Their DIY keratin treatments and keratin-infused shampoos and conditioners work on all hair types for nourishment and repair.

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The Brush No. 003

The Brush No. 003

Price:
$74

Crown Affair offers clean, effective hair care products and handcrafted tools that promote a more mindful approach to hair care. Perfect for those who value natural beauty and self-care.

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Curl Revival Set

Curl Revival Set

Price:
$96

Pattern Beauty is an innovative haircare brand founded in 2018 by Tracee Ellis Ross with the mission to nourish and hydrate curly and textured hair. Their products are made with safe and natural ingredients, are cruelty-free and vegan, and offer free shipping on US orders over $50 and international shipping.

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HYBRIDIZED WAX

HYBRIDIZED WAX

Price:
$25

Discover the award-winning hair care line, Hanz de Fuko. Embrace your individuality with their high-quality products that allow you to express your unique style and personality. Elevate your hair game with Hanz de Fuko.

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Original Pomade

Original Pomade

Price:
$20

Daimon Barber simplifies and elevates grooming with sustainable, ethically-sourced ingredients. Their innovative range of natural products helps the Modern Man express his individuality, while prioritizing the environment.

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QUICKSAND

QUICKSAND

Price:
$25.09

Discover the award-winning hair care line, Hanz de Fuko. Embrace your individuality with their high-quality products that allow you to express your unique style and personality. Elevate your hair game with Hanz de Fuko.

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