The ultimate list of best DTC Foundation Products in 2024

Here’s a list of the best Foundation products to shop online.

When it comes to creating a flawless complexion, foundation is the ultimate game-changer. Whether you prefer a natural, dewy finish or a full-coverage, matte look, finding the perfect foundation can be a daunting task. But fear not, because we've curated a handpicked selection of the top foundation products in the market just for you. From luxurious formulas that blend seamlessly into your skin to innovative shades that cater to every skin tone, our list features the crème de la crème of foundation offerings from renowned DTC brands like Fenty Beauty and Glossier. Get ready to achieve complexion perfection with these must-have foundations.

Skin Fetish: Sublime Perfection Foundation

Skin Fetish: Sublime Perfection Foundation

Price:
$68.95

Pat McGrath Labs is the luxury makeup brand founded by globally renowned fashion makeup artist, Pat McGrath, in 2015. With a mission to capture the power of makeup, the brand offers an extensive range of products for lips, eyes, face, and more. Pat McGrath Labs has a strong reputation, glowing customer reviews, and frequent deals on their website.

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Turn Up The Base Versatile Powder Foundation

Turn Up The Base Versatile Powder Foundation

Price:
$37.94

ONE/SIZE Beauty is a modern cosmetics line founded by makeup artist and YouTube sensation Patrick Starrr in 2020. The brand offers high-caliber formulas, easy-to-use products, and inclusive colors that inspire creativity, kindness, and self-expression.

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Shela ST8

Shela ST8

Price:
$47.97

ILIA is a clean beauty brand that merges skincare and makeup, using potent formulas with active ingredients to protect and revive your skin. Their sustainable packaging is a plus.

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foundation

foundation

Price:
$35

r.e.m. beauty is the ethical and eco-conscious brand for beauty enthusiasts who want high-quality products without compromising their values. Their cruelty-free and vegan-friendly formulas deliver real results backed by scientific research.

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TRICLONE™ SKIN TECH MEDIUM COVERAGE FOUNDATION

TRICLONE™ SKIN TECH MEDIUM COVERAGE FOUNDATION

Price:
$44.98

HAUS LABS is a vegan and cruelty-free cosmetics company founded by Lady Gaga in 2019. It offers a wide collection of makeup products to beauty lovers and beginner makeup artists, and emphasizes self-love and acceptance for everyone. It has been featured in prominent media outlets like Cosmopolitan, Vogue and Harper's Bazaar.

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Balos ST3

Balos ST3

Price:
$47.96

ILIA is a clean beauty brand that merges skincare and makeup, using potent formulas with active ingredients to protect and revive your skin. Their sustainable packaging is a plus.

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Glowy Super Skin

Glowy Super Skin

Price:
$40

Saie Makeup is an ethical beauty brand founded by Lanely Crowell in 2019, providing clean beauty products to help you look and feel your best. Their products have been featured in top media sources and have won awards for their effectiveness and sustainability. With a mission to make makeup that's good for people and the planet, Saie offers affordable and effective products with free shipping on orders over $30.

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Major Skin Crème Foundation & Finishing Powder Duo

Major Skin Crème Foundation & Finishing Powder Duo

Price:
$52.18

Introducing Patrick Ta Beauty, the innovative brand that enhances your natural beauty and boosts your confidence. With bold and constantly evolving products, Patrick Ta empowers you to be who you want to be.

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Pro Filt'r Soft Matte Powder Foundation — #270

Pro Filt'r Soft Matte Powder Foundation — #270

Price:
$24

Fenty Beauty is a global beauty brand by Rihanna that celebrates diversity and inclusivity, offering makeup products for all skin types and shades. With millions of views and positive customer reviews, Fenty Beauty is a leader in the beauty industry.

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Sheer Skin Tint

Sheer Skin Tint

Price:
$41.99

Summer Fridays is a clean, vegan, cruelty-free skincare company founded in 2017 by Marianna Hewitt and Lauren Gores Ireland. Their collection of creams, sets, exfoliators, and masks are designed to help you achieve a sunk-kissed glow. Featured in Refinery29, Allure, Bustle, InStyle, and PopSugar, Summer Fridays has become a popular skincare brand on Instagram.

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Ambient Soft Glow Foundation

Ambient Soft Glow Foundation

Price:
$58

Hourglass Cosmetics is a luxury beauty brand revolutionizing the industry with its vegan and cruelty-free products. With innovative formulas and sustainable packaging, Hourglass aligns with your values while delivering high-performance cosmetics.

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Formosa ST4

Formosa ST4

Price:
$48

ILIA is a clean beauty brand that merges skincare and makeup, using potent formulas with active ingredients to protect and revive your skin. Their sustainable packaging is a plus.

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Super Serum Skin Tint SPF 40

Super Serum Skin Tint SPF 40

Price:
$47.93

At The Detox Market, they believe that what you put on your body is just as important as what you put in your body. They meticulously vet every single product before they carry it to ensure clean, safe ingredients and effective formulations. You can trust The Detox Market to help you make educated choices about the products you use. Popular brands from The Detox Market include ILIA beauty, OSEA, Goop, and Agent Nateur.

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Vanish™ Seamless Finish Foundation Stick

Vanish™ Seamless Finish Foundation Stick

Price:
$49

Hourglass Cosmetics is a luxury beauty brand revolutionizing the industry with its vegan and cruelty-free products. With innovative formulas and sustainable packaging, Hourglass aligns with your values while delivering high-performance cosmetics.

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